The quirky site, part blog and part social network, is best known for its users' weird obsessions — like the troublesome clique of Harry Potter erotica writers, whose outré tastes ran afoul of LiveJournal's efforts to comply with U.S. child-pornography laws. (Oddly, the site also gained a following in Russia, which led to its acquisition by Sup.) All that adds up to an environment even more distasteful to advertisers than the typical social site.

The company's product managers and engineers were laid off, leaving only a handful of finance and operations workers — which speaks to a website to be left on life support. Matt Berardo, a Yahoo executive hired on last summer, has also left.

The company's Moscow-based management has told employees it blames the "global economic downturn" — the kind of pat excuse every boss is giving for layoffs, even when mismanagement or a bad business plan is really to blame. The brutal, abrupt cuts suggest something different: That Sup founder Andrew Paulson (above), who paid an estimated $30 million for LiveJournal a little over a year ago, has realized his expensive mistake in buying at the top of the bubble. Someone familiar with the company tells us Paulson lost the CEO job last summer to Annelies van den Belt, a former News Corp. executive, and was given the meaningless title of chairman; he's essentially out of the company now.

Executives at Six Apart, the blog-software company which sold LiveJournal to Sup, are happily counting the money in its bank. And they should consider themselves lucky that Vox, the LiveJournal knockoff it started, hasn't been more popular. At this point, having a larger social network in the portfolio would be a drag on the company's value.

LiveJournal, founded by engineer Brad Fitzpatrick in 1999, predated most blogging services and social networks, and anticipated many of their features. (Some of Fitzpatrick's software is vital to the operation of Facebook and other large sites today.) But Fitzpatrick never figured out how to turn it into a business. Instead, he sold it to Six Apart, which didn't have much more luck.

The weakest in the herd are always the first to fall. Facebook and MySpace, so far, have resisted layoffs. A host of also-ran social networks — Hi5, MyYearbook, and other obscurities — could be next. It's only a matter of time before investors reach the same apparent conclusion as Paulson: that there's a lot of fuss in running a social network, but not that much money.

Culver is shutting down Pownce, a Twitter knockoff which served as her vehicle for entrepreneurial achievement. Pownce's origins are notable in the way they show that connections rule the funding of startups in Silicon Valley, an industry whose capitalists relentlessly brag about their devotion to meritocracy.

Pownce allowed users to send each other short messages and, most importantly, share files; bootlegging MP3s was a popular if unacknowledged use. But it was more notable for its main backer: Kevin Rose, the languid-eyed founder of social-news site Digg, funded Pownce at a time when one of his employees, Daniel Burka, was dating Culver.

Rose's Web fame lent Pownce Internet-insider buzz; Burka applied his design skills to the site. (Both men moonlighted on the project while working at Digg.) Culver broke up with Burka before the site launched, taking up with Brad Fitzpatrick, the founder of LiveJournal, an online diary site which had been purchased by blog-software maker Six Apart.

That relationship didn't last, either. But it brought Culver attention in the right circles. Six Apart is now purchasing Pownce's technology and hiring Culver. This kind of deal, known as an asset acquisition, is typically the least lucrative kind of startup sale, suggesting Culver, Rose, and others involved in Pownce didn't make much money. But at least she got a job where she can prove herself as a programmer, or not, out of the spotlight.

If she's sincere about avoiding fame, Culver will have to reform more than her work life. Granted, San Francisco's pool of straight men is on the small side. But besides Burka and Fitzpatrick, Culver also dated Cal Henderson, an engineering director at Flickr; MG Siegler, a writer at tech blog VentureBeat; and Nick Douglas, a former editor at Valleywag and Gawker. If she doesn't want to be famous, Culver might want to take a look at her relentless technosexuality, which more than hints at the acquisition of influence rather than intimacy as its goal.

Is it sexist to point this out? Perhaps, but not nearly as sexist as touting technical skills while sleeping your way to the top.

If you've already hooked up a Web server to your garage door opener you're waaaaay down the path to madness, so you know, why the hell not build a mobile app to control it?

Sippey should be aware of just how far down the path to madness Fitzpatrick is; the two worked together until last year, when Fitzpatrick left to join Google and Six Apart sold LiveJournal to the Russians.

This inefficient behavior bothers people like Fitzpatrick, but not the ordinary Web users who take reregistering for granted. "This shit is too pedantic, too convoluted, and violates too many preconceived notions of how authentication works," writes Dziuba. While it's always fun to watch Dziuba go off, he's also got a point in asking why more software is the answer to, as he puts it, "a problem that doesn't exist." (Photo by adactio)

At one point, Weev says that he's the hacker known as Memphis Two. "Weev says he has access to hundreds of thousands of Social Security numbers," Matt Schwartz writes in the Times piece. "About a month later, he sent me mine." Now Schwartz knows how Six Apart cofounders Ben and Mena Trott feel.

Their Social Security numbers, as well as those of other Six Apart executives and investors, were leaked on the Internet last year. At the time, a tipster told us he believed that Memphis Two, working in conjunction with a Six Apart employee, was responsible. While working on an unrelated story, I received a call from someone who identified themselves as Weev; the caller ID indicated the call came from Technorati, a startup located one block from Six Apart's headquarters. How can such a small world contain such a large hate?

(Photo by Robbie Cooper/New York Times)

Previously:

• A is for Adelson, who cofounded Digg
• 
  
• B is for Botha, who sold YouTube big
• 
  

I tried to hit on Leah Culver at a party not too long ago but that ended in EPIC FAIL. Apparently she was dating Andy Smith from Jaiku at the time. I have no idea if that has changed, but I wouldn't doubt it.

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(Photos by hyku, hyku and MrTopf)

Plaxo and Google are working closely on its OpenSocial platform, and Smarr incorporated Fitzpatrick's recently developed friend-finding tool hours after its launch. Would Google spend a nine-digit sum to keep an engineer happy? Sure. It's pocket change for the search giant. An acquisition would also keep Smarr and the technology he's developed out of Mark Zuckerberg's hands at Facebook. And to think, I didn't even need to map a social graph to figure that out. (Photo by silverisdead)

I keep different people on different social networks, and prefer them safely cordoned off. Have you ever been at a party where two of your exes meet up? Fitzpatrick wants to turn the Web into a 24/7 version of that nightmare scenario. Thanks but no thanks, Brad. Sometimes sharing isn't caring.

I did find it adorable, however, that he included a shoutout to his pals Dave Recordon, a former LiveJournal colleague working on similar projects at Six Apart, and Mischa Spiegelmock, a LiveJournal engineer Fitzpatrick reportedly recruited to Google. In a continuation of their mock feud, Fitzpatrick hacked his friend-finder app to ridicule Recordon's LiveJournal username.

Here's Fitzpatrick's video. I especially love the intro where, like a washed-up actor in an infomercial, Fitzpatrick says, "You may remember me from ...":

Wish Bear / Chris Saad: Formed the DataPortability Working Group in the hopes that his wish — that all websites would share their data — comes true for everyone. Although Saad is not a major player at a big Internet company, pretending to make wishes come true is still a lot of fun.

Tenderheart Bear / Brad Fitzpatrick: Helps everyone show and express their feelings. He helps his fellow Share Bears be as caring as they can be, as the most prominent developer to join the Share Bears. The Share Bears don't have a leader, but as the lead developer of OpenID and other open-source tools at blogging company Six Apart, now the poster boy for Google's OpenSocial platform, Brad Fitzpatrick comes closest to it.

Friend Bear / Dave Recordon: As a close friend of Tenderheart Bear and his replacement as spokesman for open technologies at Six Apart, is a kind and friendly bear. Sometimes he disagrees with his buddy over Google's definition of friendly. Thinks "the social graph" is the meaning of being a good friend.

Love-A-Lot Bear / Ben "Bling" Ling: is a pretty and perky bear who helps spread love and help it along wherever he goes, be it Google or Facebook where he recently defected to to lead its platform program.

Birthday Bear / Joseph Smarr: Plaxo's chief architect hates it when people forget birthdays. That's why he wants you to sync up all of your online identities, so no one misses out on your happy day.

Cheer Bear / Matthew Rothenberg: As the representative for well-liked and fairly open social photo site Flickr, is a very happy and perky bear, who helps everyone be their happiest and cheer up those who are unhappy, like those who work for Google or Facebook.

Grumpy Bear / Marc Canter: Teaches us all that it's okay to be grumpy and vocal about open standards sometimes, but it's also silly to let grumpiness go too far when your own philosophy rarely results in business success. Canter's PeopleAggregator is an example of both supporting open technologies and its irrelevance, the silver lining and the rain cloud.

Bedtime Bear / Marc Canter: So special that he captures the personality of two Share Bears, Canter is a very sleepy bear. He helps everyone get a good night's sleep and have sweet dreams of portable data.

Good Luck Bear / Robert Scoble: Isn't a developer and doesn't work for a major Internet player, but sheer luck has made Scoble an intriguing bit player in the data-portability movement.

Editor's note: This is Tim Faulkner's last piece for Valleywag. Faulkner has been a contributor to the site since May 2007.

How meaningless are working groups? For years Microsoft has been a member of MPEGLA which seeks to define and patent media standards, but Microsoft continues to advance its own formats. Apple is a member of the Blu-ray Disc Association, but good luck finding a Blu-ray player in an Apple device today. While Google and Facebook may eventually support data portability across their social networks and applications, they'll do so at their own pace, when it proves profitable to do so — not because they joined an advocacy group. Advocates of data portability would be better served by understanding how Facebook and Google make money — and making sure swapping personal details fits hand-in-glove with that reality.

Anker, LiveJournal founder Fitzpatrick, Sup CEO Andrew Paulson and some of his Russian engineers, a passel of Six Aparters, and one slightly bewildered goat held a bash at 111 Minna to celebrate the split. Also there: Fitzpatrick's omnipresent ex, Pownce engineer Leah Culver. Culver was in good spirits, though, despite the rumor Fitzpatrick's seeing someone in Russia. She too has a new beau, Justin.tv's Kyle Vogt. We're just waiting for the inevitable Leahcast.

Culver wasn't the only camera-friendly type there. Natali Del Conte, CNET's newly hired TV personality, stole the spotlight with a sparkling appearance just as I was leaving 111 Minna.

One explanation is simply Fitzpatrick's fickle nature: In his brief career at Six Apart, he vacillated between wanting to retain control of LiveJournal and disclaim responsibility for it — typical if less than noble behavior for a founder after a sale.

There's another reason for Fitzpatrick's new interest that also has to do with his fleeting passions. Before he even knew of Sup's interest in LiveJournal, Fitzpatrick had booked a ticket to fly to Moscow this month. Who travels to Moscow in December? Why, a young man who quickly found a Russian girlfriend to replace Leah Culver, that's who. Now, presented with an advisory gig that gets him tax-deductible booty calls, it's no wonder Fitzpatrick signed right up. (Photoillustration by valiskeogh from Brad's Life)

LiveJournal's boisterous users taxed Six Apart's already stretched management. Fan-fiction writers, whose output was often not for the squeamish, made the site a home. So-called "griefers," apparently dissatisfied with a tightening of site policies, published executives' Social Security numbers. Founder Brad Fitzpatrick noisily quit the company to join Google. Users mocked an ill-conceived advertising campaign by sending then-CEO Barak Berkowitz 527 virtual "gifts" of Diet Pepsi Max icons, defacing his profile.

Berkowitz stepped down in September, replaced by Chris Alden, an executive who ran the company's money- and sense-making business, the paid blogging products TypePad and Movable Type. With the sale of LiveJournal, Alden's reign looks likely to be far less entertaining than Berkowitz's. That's a good thing for Six Apart, if not for gossips.

As for LiveJournal, Sup has made grand promises about respecting the community and appointing an editorial advisory board. Sup already operates the Russian-language version of the site, and is run by Andrew Paulson, an American entrepreneur. But let's be real: This is a company operating in Vladimir Putin's Russia, where the media increasingly is falling under state control, either explicitly or tacitly. One does not need to be a conspiracy theorist to find this prospect discomfiting.

Whatever happens to LiveJournal and its users won't be Six Apart's problem. Ben and Mena Trott, Six Apart's founders, are far too polite to say this about their LiveJournal adventure. But they should: "Goodbye, and good riddance."

I don't need a costume. I'm just going to go around telling people I'm the Valleywag, to see if they jump out of their skins. Trick or treat!

Yes, Fitzpatrick is haunting the halls of Mountain View dressed as Facebook. Complete with a Wall for messages.