From left to right are Facebook's Vaughn Smith, FriendFeed co-founder Jim Norris, FriendFeed co-founder Paul Buchheit and FriendFeed co-founder Bret Taylor. But the winner is clearly the guy on the far right, Mark Zuckerberg: if the Facebook CEO was the one dropping $50 million in this situation, that only made him more entitled, under Silicon Valley social mores, to dressing in shorts without socks. Let's just hope he never uploads pictures of a multi-billion-dollar transaction; it's a good bet a Speedo would be involved.

For comparative purposes, this is what a merger looks like in New York, with an old media company involved:

UPDATE: When Patricia Handschiegel sold StyleDiary in 2007, she snapped a decidedly unglamorous picture of herself at the end of the closing, when the fashionista found herself clad in a t-shirt, her hair pulled back. "This shit makes you humble," she told us at the time. Indeed!

(Top pic by FriendFeed co-founder Paul Buchheit; bottom pic by Getty Images)

Sitting through the Search SIG panel last night I kept worrying the speakers were going to pants Wikia Search’s Jeremie Miller Nick Sullivan. Such a delicate little man, yet so much holier than thou. At one point Jason Calacanis said outright that Wikia Search would fail and that it's goal was simply to make Jimmy Wales rich. I think I actually heard Jeremie's Nick's heart break in response.

The problem with Jeremie Miller Nick Sullivan (and by association Wikia Search) is that he believes by using open source he can do no evil. He was adamant that since Google makes decisions about what you see in your search results the world needs an open source search site. For freedom! But even Wikia Search has to create a system to rank results. There are many that bemoan the politics of the Wikipedia system, so why should Wiki Search be any better?

Jeremie would like you to think that Wiki Search is a tool created by the common man, but even he knows the truth. He let slip that 99.5% of his users never add any content to the site. I'm not sure how one could call a site built by the top 1/2 of 1% of all users 'open'. I think even the Bush tax cuts were more inclusive than that.

I was hoping to report on some wild accusation made by Jason Calacanis, but he turned out to be the most level-headed one on the panel. Even FriendFeed's cofounder and CEO Bret Taylor admitted to his site's deficiencies. But I will take the smarmy look of Jeremie Miller with me to the grave. Although if Jason has it right, at least I won't have to look at his site for much longer.

Update: Nick Sullivan writes to point out that he was the lamb despatched to the slaughter, filling in for Wikia's Jeremie Miller. Sullivan disputes his delicacy — after all, he did gamely step in front of the Calacanis bus.

It's not that amazing. As CenterNetwork's Allen Stern first pointed out, each time a new user signs up for FriendFeed, the site suggests the new user becomes friends with "Popular FriendFeeders." On the list: Bret Taylor, Fred Wilson, Scott Beale, Michael Arrington, Loic Le Meur, Jason Calacanis, Dave Winer and Leo Laporte — despite, as Stern notes, the fact that many of these "popular" users don't actually use FriendFeed very often. Why? We haven't asked anybody at FriendFeed because the answer is obvious: So that the whole bunch of easily ego-fluffed blog blowhards will blog about how amazing FriendFeed is, without bothering to figure out why, exactly, it seems to be growing so much faster for them than everybody else.

When we make decisions, I get to just look up from my computer and and say 'Hey do you think we should do this?' and if my people say yes, we just do it. I haven't made a single PowerPoint presentation. We just talk to each other. No matter how innovative a culture is at a large company, you can't really reproduce it.