J.P. Wain says the identity SFdigitalboy2 from our earlier Craigslist post is Newsmonster creator and Rojo co-founder Kevin Burton. Asked if the CL M4W was his, Kevin denied posting it.

J.P. found sfdigitalboy on Consumating, though Valleywag is suspect Kevin's profile is fake, we couldn't help but note three tags added by others.

mayhavebitchtits
reallyreallyreallywhite
creepy

So you didn't want to post a photo as you're 'well-known in your industry' or because your standard pic looks like a mugshot, hence the creepy tag. And remember Kevin, before heading to Stonestown Mall to get a new photo—turn down the thug, turn up the smiles.

SWM, 30, Not So Bright [Valleywag]

• Anything, anything but calling them "vlogs!" A chat where every line is as good as: "i'm so addicted to video journals, i've got vournal disease" [jaschu's record]
• Craigslist gets Cox-blocked. (Heehee! Cox!) [Silicon Valley Watcher]
• Michael Arrington is sick and tired of those giddy Google worshippers. "What drives this kind of blind enthusiasm? When is the last time Google released a product that really changed our lives?" Yeah, startups do all the life-changing stuff, like a news service for MySpace's teenage userbase! [TechCrunch]
• It's slicker, it's eight-bittier, it's a little more emasculating — underrated fake-friends site Consumating just took the bandages off its facelift. [Consumating]
• Apparently SingleStat.us, which was coded over the weekend with no intention of actually getting attention, is now a zeitgeist of our stalkeresque society. [WebProNews]

• Monday: Entrepreneurs pitch their startups in a structured contest called "First Impressions (Upcoming.org)." After each round, the weakest contestant is sacrificed to a bronze idol of John Doerr.
• Tuesday: Solve geeky puzzles and bet on Roomba cockfights (Phil Torrone's bringing his) at the next Nerd Salon (Upcoming.org) at San Fran's 111 Minna.
• Wednesday: Google manager Chris DiBona, Webby Awards founder Tiffany Schlain, and others speak about the geek-led intellectual property revolution at the Creative Commons Salon (Upcoming.org). Sneak off to the Flickr photo booth at the venue, SF bar Shine.
• Wednesday: Let's hope this one's catered — Stirr, the tech meet-and-demo-and-drink in Palo Alto (wagged in April), is back for Round B (Upcoming.org).
• Thursday: The $25 RSVP rate — $40 at the door! — might shrink the crowd at the SF Web Innovators meetup (Upcoming.org; 6 PM in Adaptive Path's SF office), but that means only the hardcore (or the hard-up-for-funding) will show up.
• Thursday: Use Flickr? Meet others.
• Thursday:Use Consumating? Meet others.

Guy 1: You know [redacted]? The blonde? She's on Consumating.

Guy 2: Isn't she on Dogster?

Ben Brown, founder of up-and-coming dating site Consumating, scored a starring role in the Independent Film Channel's SXSW 2006 retrospect. The IFC's online film, Behind the Badge, covers this year's music, film, and interactive fests at Austin's South by Southwest convention. Ben does a stellar job representing the geeks — and by "stellar" I mean that he gets sloshed and shouts "woohoo" a lot.

Behind the Badge [IFC]
Earlier: SXSW coverage [Valleywag]

Jokes that became businesses
¬ Dogster: On the Internet, no one knows you're a person.
¬ Consumating: Let's drop the games and get laid, k?
¬ Fucked Company: Undertaker of the business world.
¬ Hot or Not: Discount on dating profiles if you rate a 2.

Vice versa
¬ Friendster: Needs more "Tom."
¬ Netscape: It didn't need to outrun the bear, just outrun Internet Explorer.
¬ Facebook: What does it take to go from The New Black to a laughingstock? A $2 billion rumor.

Antisocial Networking Gets Hip [Wired News]
Snubster [Snubster.com]

But there among the big boys is San Fran's favorite do-it-for-the-sex dating site, Consumating (NSFW if you're lucky). I pulled founder Ben Brown over for an IMterview.

Valleywag: So. All these success stories gone wrong. How often has that happened to Consumaters?
Ben Brown: Everything we've heard has basically been, "OMG, I totally met a guy from Consumating last night, and he was hot and we did it. He lives in Brooklyn. I think he might have a blog."
Ben: http://www.amandarin.net/2006/03/first_date.html
Wag: Are you keeping track of these? How many bangs per profile have you logged?
Ben: We don't have accurate numbers, of course, but we speculate as many as 5 or 6 bangs per profile.
And that's just with normal use.
Our power users might expect to get more bang for the metaphorical buck.
Wag: And it's all free, right? Only cost is the loss of the potential for actually meeting people in bars?
Actually, if you started charging, would that be illegal under prostitution law?
Ben: Hardyharhar
Wag: Does anyone actually get married? Your demographic is all too hipster to settle down.
Ben: When someone from Consumating decides to walk down that path, they will notice that our silent footprints will quickly disappear.

After the jump, the law of accelerating hotties.

Mismatched.com [WSJ]

Wag: So the other sites in this WSJ story have millions of users. (Except for JDate, but its 148k users are running the world so they count triple.) You have 11 thousand. Who cares about Consumating?
Ben: 11,000 people care, Nick! And they care deeply.
Let me correct myself.
11,304.
Wag: That's major growth!
Ben: That was in only 3 days.
Wag: 1% a day. You'll skyrocket to millions by Easter.
And then— SINGULARITY.
Ben: Yes, we expect total world domination in w4.
err q4.
Wag: I'll edit that. No one will know you can't type.
One last thing: admit, on the record, how you met your girlfriend.
Ben: Here's the real secret. Katie is actually my sister.
Wag: Thanks, Mr. White.
And when the world starts going at it like bunnies, we'll blame you.

Then stumble over to the Velvet Spade around 900 Red River (near the invite-only Blogger party at the Iron Cactus, which started too early for our tastes). Ben Brown of the Consumating dating site co-hosts with music service Odeo and developer firm (and stellar party-throwers) Adaptive Path from 9 on.

Have fun, careful 'bout your drug choice (unless you don't have a panel to lead tomorrow), and keep that little card with your hotel room number.