Hottrix is alleging that they tried to reach an agreement with Coors but failed. After complaining to Apple, Coors' iPint was removed from the App Store in the U.S. — though it's still available in other countries. Hottrix still wants $12.5 million for damages for the alleged copying of its "wholly original ... and copyrightable subject matter." Copyrightable, not copyrighted? That may prove tricky to argue. Another case study on how not to cash out with an iPhone app.

(iBeer photo provided by tuexperto_com3 and iPint photo provided by Andrew*)

Her YouTube username's "x" prefix and suffix have traditionally denoted a member of or sympathizer with the "straight edge" movement, which eschews inebriants like alcohol. "I don't even drink beer," Hanner confirmed. So what were her instructions? "Do whatever you want to do with the video, have fun, you're known as being sexy," according to Hanner. Don't worry, you can still catch the sexy ode to the time-honored tradition of selling beer with cleavage on pretty much every other online video outlet because Hanner distributed the clip to a handful of sites using TubeMogul's own technology.

As for the takedown, she did set the video permissions to private, so it's still on YouTube, technically. And that was enough for the sponsor, because "Coors Light only knows about YouTube." The one bit of information I couldn't pry from her was what the going rate for a beer commercial response video is. But controversy or no controversy, it won't deter Hanner. "There's millions of people making videos, so it's great to have one recognized."