<![CDATA[Gawker: valleywag, daily beast]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, daily beast]]> http://gawker.com/tag/valleywag/dailybeast http://gawker.com/tag/valleywag/dailybeast <![CDATA[Barry Diller's Not-So-Exclusive 'Very Short List']]> Very Short List has been a favorite bauble of Barry Diller since the IAC chief established it nearly three years ago, after failing to buy Daily Candy. He envisioned VSL as a smart, tidy newsletter. But it looks worrisomely distended.

The email publication appears to have been bulking up dramatically. When last we checked it had 20,000 subscribers, too few to get much attention from advertisers. A year ago, VSL contributor Kurt Andersen told Charlie Rose it was up to 100,000 subscribers.

We checked in today with VSM general manager Gary Foodim, who says the list is up to 200,000 subscribers.

Tenfold growth is a commendable achievement for a list that targets a "smart set" of well-to-do would-be sophisticates. The question is whether VSL still has any claim on that set or whether, as we hear, the list has been diluted with users from other IAC brands, resulting in an open ad rate surprisingly low for a database of upscale consumers. One anecdote making the rounds even says that Diller's friends have abandoned the service; of 25 buddies he used to seed the VSL list, all but one is said to have unsubscribed.

Apparently retaining at least some highbrow airs, VSL hasn't responded to our request for comment on that scuttlebutt.

But it's easy to imagine that Diller, who once said he would be "much diminished" without VSL, has moved on. Rumors that he wants to offload the site have been rife this year. Now VSL is said to be in talks with Jared Kushner's ailing New York Observer. And Diller would appear to have a new favorite toy, judging by the $18 million he's feeding into the bonfire that is Tina Brown's Daily Beast.

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=5286295&view=rss&microfeed=true
<![CDATA[The Twitterati Launder Their Woes]]> Not a good day for the Twitterati! Dan Abrams found himself stalked by a coworker. Perma-perky PR person Brooke Hammerling got bummed out. And an underling of Tina Brown faced up to an unwelcome chore:

Daily Beast West Coast editor Tom Tapp did his laundry at 11 a.m.

Reporter-pimping rapscallion Dan Abrams felt vaguely annoyed at Rachel Sklar. (We've all been there, Dan. She's everywhere!)

Tech blogger Harry McCracken overthought Twitter.

Snacky tech superflack Brooke Hammerling let the weather get her down.

Farm and Dairy editor Susan Crowell had a cow over milking online users. Ba-dum-bum!

Anyone else's tweets we should keep an eye on? Send us more Twitter usernames, please — or email us your favorite tweets.

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=5161212&view=rss&microfeed=true
<![CDATA[Facebook CEO's sister turns on her Valley friends]]> Randi Zuckerberg, the limelight-seeking sister of Facebook CEO Mark Zuckerberg, has learned a key lesson of media success: As you scale the ladder, make sure to jab your stiletto heels into the faces of those you climb over. Zuckerberg, whose day job is in Facebook's marketing department, has been writing weekly for former magazine editor Tina Brown's mostly ignored Daily Beast website since it launched — but only recently has she turned mean. We love it, of course. The target of her freshly poisoned pen: the hipster lip dub, those single-shot singalongs so popular with startups and would-be Internet celebrities. What Zuckerberg does write: "In case there was any doubt that the chief purpose of the Internet is to perpetuate narcissism, lip dub videos put that to rest." What she does not write:

She has participated in many a lip-dub video herself, including one with Julia Allison, the New York party attendee who parlayed a career of writing about nothing for magazines to appearing on the cover of magazines for doing nothing. Allison is not mentioned in her piece, but she is surely present within it; Zuckerberg mentions "Flagpole Sitta," a lip dub performed by the employees of Connected Ventures, the ex-startup of Allison's ex-boyfriend Jakob Lodwick.

Allison dispatched, Zuckerberg moves to targets closer to home, taking on the Camp Cyprus 20, the Internet 20somethings who filmed themselves singing along to "Don't Stop Believin'" at a seaside vacation home in Cyprus right as Wall Street imploded. What she does not mention: That the first person we see in the video is her Facebook coworker Dave Morin; Facebook engineers and designers appear later. Zuckerberg slams them all equally: "You hate them for having so much fun — damn that unbridled, financially secure joy!"

Next target: Revision3, the San Francisco online-video startup best known for recording Diggnation, a podcast by Digg founder Kevin Rose. "They probably won't be recording any more lip dubs any time soon, we hear they laid off a third of their staff this week," Zuckerberg writes. Ouch! She could have added that after reading her article, Revision3 also won't be lending out its production facilities for any more of Zuckerberg's music videos, as it did for "Dontcha," a spoof about the iPhone.

Ah, the smell of burnt bridges. Zuckerberg, in person, comes across as shy and self-effacing. The only hint of bile I ever detected was in a previous video, "Valleyfreude," where she mocks Friendster, an also-ran social network crushed by Facebook, and scoffs at Yahoo for offering Facebook a mere $1 billion in an acquisition offer her brother turned down.

But Randi Zuckerberg has always had her eyes on a bigger stage than the Valley. Even her job at Facebook, running the site's election-related features, has been helpful in this regard, landing her on ABC and other news broadcasts to talk about online get-out-the-vote efforts. Now she's moonlighting for Tina Brown, in the hopes of getting her hooks into New York media circles.

The Daily Beast, an unwieldy, overstaffed website, is an unlikely candidate to emerge from next year's economic wreckage. But that won't matter to Zuckerberg: She's already perfected the art of stepping over those she can safely discard. Watch out, Facebookers: Do you think she'll forget how you made her take "Valleyfreude" offline?

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=5088231&view=rss&microfeed=true
<![CDATA[Tina Brown to waste $18 million on Daily Beast blog]]> Strip away the disclaimers, the Manhattan-media insideriness, the me-me-me from Simon Dumenco's report in AdAge on the Daily Beast, the Tina Brown-led news-aggregation website backed by Barry Diller's IAC Internet conglomerate, and you get these staggering figures:
An IAC insider ... tells me that it was budgeted, at least initially, to burn through $18 million in three years, with (wildly optimistic) hopes for advertising revenue of at least $10 million in that same time. More than half of Tina's 20 or so full-time staffers were budgeted to earn $100,000 or more a year.

Got that? Tina Brown's website will spend $28 million over three years. No wonder they call it a "beast." I thought blogs were supposed to be run on the cheap. (Photo by New York Magazine)

]]>
http://gawker.com/index.php?op=postcommentfeed&postId=5062746&view=rss&microfeed=true