Gawker: valleywag, david churbuck

Forbes.com, Forbes careerists gird for battle

Owen Thomas — Thu, 23 Oct 2008 15:40:00 EDT

David Churbuck, the founder of Forbes.com (and sweaty prep-school wrestling partner of Fake Steve Jobs blogger turned boring Newsweek columnist Dan Lyons), has weighed in on the chaos enveloping his former employer, the investor-friendly, snarkier-than-thou business magazine. Churbuck, like many Forbes alumni, seems to know more of what's going on than its current employees. The publication, now backed by Silicon Valley investment house Elevation Partners, is colliding together its Web and print editorial teams, and the result could be nuclear, as editors and writers scramble for position in the new order. Churbuck observes that the split between print and online had its roots in a plan to spin off Forbes.com in an IPO during the go-go late '90s; even after plans for an IPO were scrapped, the division persisted. Now, Elevation is pushing to consolidate the staffs, Churbuck says. Separately, a tipster reports several personnel moves happening at Forbes. Are they coincidence, or a sign of people positioning their own careers for the coming upheaval? Hard to say.

Forbes.com superstar Lacey Rose will move to Los Angeles and will take the lead on the magazine's Celeb List.
Scott Woolley, L.A. bureau chief, is moving back to New York to run a team there.
Betsy Corcoran, who runs the Forbes.com team in the magazine's Silicon Valley bureau, is stepping back from editing to do more writing — but some in Forbesian circles think she might be interested in ousting Quentin Hardy, her replacement as the magazine's Valley bureau chief, as head of the combined print and Web operations in the Valley. Corcoran says, "No, no, no. Wrong."

Our tipster adds: "Please don't buy this bullshit about how nice things are between print and dotcom."

The ongoing intra-Forbesian unpleasantness aside, one big question looms over the coming reorganization: Who's going to run the whole show. Churbuck thinks Bill Baldwin, the magazine's editor, is brainy but clueless. Forbes.com editor Paul Maidment, insiders say, is just a "puppet" of the publisher, Jim Spanfeller, and Maidment's contract is up soon. We have a suggestion: Why not just make Bono, the rock star turned venture capitalist at Elevation Partners, editor-in-chief of the whole shebang?

Fake Steve Jobs is worth $275K a year

Owen Thomas — Fri, 10 Aug 2007 08:14:54 EDT

Earlier this week, we conducted a thoroughly unscientific poll asking Valleywag readers how much Forbes should pay Dan Lyons, the senior editor recently revealed to be Fake Steve Jobs, to bring his faux-Apple-CEO show to the magazine's website. The answer? A solid majority said Forbes should pay Lyons at least $100,000, and the weighted average of the votes came in at $275,495. That's just a bit more than Lyons school chum and Lenovo marketing VP David Churbuck said the blog was worth, shortly before his pal was outed. The people have spoken, and for Lyons's sakes, one hopes his bosses will listen — but I can't help pointing out that that's a lot of cheddar for a blog long on cheese. The final results, after the jump.

Dan Lyons's "girl" friend goes on fast to protest blog pay

Owen Thomas — Tue, 07 Aug 2007 13:26:33 EDT

Since the two of them got sweaty and wrestled in prep school, Lenovo marketing executive David Churbuck has been a loyal pal to Forbes editor Dan Lyons. For months, Churbuck has been protecting Lyons's secret identity as Fake Steve Jobs. But now we're getting worried. Churbuck, you see, has gone on a fast — just like Fake Steve himself. Now, the public story is that he wants to "lose some weight" and "clear out the plumbing" (ewwww). But we suspect that this is the truth: Churbuck is fasting until the stingy bastards at Forbes give his buddy a big fat raise for selling out his popular blog, The Secret Diary of Steve Jobs. Now, gentle readers, you have two lives to save, not one. Get Churbuck eating again, and put food on Lyons's table, by voting in our poll: How much should Forbes pay Lyons to be Fake Steve? You decide.

How big a raise should Forbes give Fake Steve Jobs?

Owen Thomas — Tue, 07 Aug 2007 11:04:04 EDT

On air yesterday, CNBC anchor Melissa Francis told Dan Lyons, the Forbes editor recently revealed as Fake Steve Jobs, that he deserved a raise. Lyons nervously concurred. Nervously, because he still hasn't concluded fraught negotiations with his employer on how much Forbes will pay to bring his blog, The Secret Diary of Steve Jobs, on board when Brad Stone of the New York Times outed him as the author. But no matter. "We've already established what you are, ma'am," I can imagine Forbes publisher Rich Karlgaard telling Lyons. "Now we're just haggling over the price."

And what price? That's the question. Lyons's friends are already negotiating for him in public; curiously close chum David Churbuck says Fake Steve is worth $250,000 a year. So let's join in! Help Lyons and Karlgaard come to terms by voting in our poll! Just a couple things to keep in mind as you vote: Like most senior editors at big business magazines, Lyons already makes a six-figure salary. And his day job apparently didn't keep him busy enough to prevent him from moonlighting as Fake Steve.

GIRL! School chum calls Dan Lyons "her"

Owen Thomas — Mon, 06 Aug 2007 10:43:31 EDT

Lenovo marketing executive David Churbuck is really, really close to Dan Lyons, the Forbes editor recently outed as Fake Steve Jobs. They went to prep school together. They, um, wrestled together. And then they followed each other from job to job. Can anyone say "stalker"? But here's the really scary part. In a post from February, Churbuck describes, at length, a friend with a popular blog who's trying to find advertisers. A friend who, like Dan Lyons as Fake Steve Jobs, experimented with Google's AdSense program and a CafePress store. Except Churbuck persistently refers to the blogger as "her" and "she." Peter Kafka at Silicon Alley Insider thinks Churbuck was "shielding" Lyons's identity. I don't know, Peter. I think there are some deeper identity issues going on here. Let me say it again, folks: prep school wrestling team. You know what that means.