<![CDATA[Gawker: valleywag, doubleclick]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, doubleclick]]> http://gawker.com/tag/valleywag/doubleclick http://gawker.com/tag/valleywag/doubleclick <![CDATA[Google to Lay Off 200 Employees]]> Make it official: Google's not immune from the bad economy and plummeting ad market. We've been hearing for weeks that Google would have layoffs. Google is cutting 200 employees today, the company now confirms.

Google executive Omid Kordestani, the company's sales chief, wrote in the offiicial Google blog that cuts are concentrated in Google's sales and marketing operations, as tipsters told us earlier, and that the company had "overinvested" in areas where it had forecasted growth — growth which is not materializing. One source writes that the division that used to be DoubleClick before Google acquired the banner ad-sales network in 2007 was especially hard hit with more than 50 jobs eliminated in New York. Other sources say layoffs are spread throughout the Google empire; we've heard of at least one cut at YouTube.

A tipster writes:

A friend of mine in the San Francisco office's AdWords division (who wants to remain nameless) was laid off this morning. She also said there were 200 people total. They are still on payroll for two months and have the opportunity to apply for other jobs within the company. If they don't have another job at the end of the 60 days they get a severance package.

The 60-day payroll period sounds consistent with the advance warning an employer would be required to give employees affected by a mass layoff under state and federal laws known as WARN acts. If you know more, drop us a line.

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<![CDATA[It's Time to Ask if Google's Too Big to Fail]]> Google CEO Eric Schmidt recently told the BBC that the U.S. should break up banks that get "too big to fail." What about Google? Is it too big — and should the government take action?

Schmidt got a big scare when the Bush administration moved to block a deal to have Google sell search advertising for Yahoo, a move the companies made to fend off Microsoft. In the last weeks of the campaign, he loudly endorsed Barack Obama and signed up as an economic advisor. Schmidt and other Google executives shelled out for pricey tickets to Obama's inauguration, and Google threw its own inaugural ball. The White House even hired a Googler, Katie Stanton, to run its Web outreach efforts.

But another hire has caused consternation in the Googleplex. Christine Varney, the lawyer Obama nominated to run antitrust enforcement, said last year that "Microsoft is so last century" and the new, more compelling problem in antitrust was Google's "monopoly in Internet online advertising."

So much for Schmidt's cozying up to the administration.

Varney is a bright, respected lawyer, and may well prove a formidable opponent for the brainiacs of the Googleplex. But it doesn't take a brilliant mind to notice Google's outsized profit margins, which fund lush perks for employees and wasteful spending on pet projects sponsored by its quirky founders, Larry Page and Sergey Brin. Analysts believe that just by taking a scalpel to that waste, Google will prove able to ride out the recession with ease.

But that ease is coming at someone else's expense: Namely, anyone who advertises on the Internet, where Google is an inescapable force, especially since its acquisition of banner-ad broker DoubleClick. The rates they pay are ultimately reflected in the prices they charge, which is where consumers feel the pain.

So it seems like a hubris-filled Schmidt is tempting the gods when he calls for other companies to be broken up into smaller, manageable pieces. When will his own turn come? The government was ready to sue over the Yahoo deal before a chastened Google hastily abandoned it. A Google antitrust suit seems like a matter not of if, but when. A notion Schmidt might entertain: spending less time opinionating on other people's businesses, and more with his lawyers.

Here's the rest of his BBC interview:

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<![CDATA[Google sells the search marketing business it never wanted to own]]> As promised, Google has found a buyer for Performics, the search-marketing business it acquired when it bought DoubleClick. French ad conglomerate Publicis will take the Chicago-based company off Google's hands for an amount that so far remains undisclosed — probably because the fire-sale price will be low enough to be immaterial to both companies. [Reuters]

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<![CDATA[DoubleClick's affiliate network now part of Google]]> In 2004, DoubleClick bought Performics for $58 million and came out with the DoubleClick's Performics affiliate ad network, a system which pays publishers after users click on an ad and make a purchase or take some other action. Now, after Google's acquired DoubleClick, its rebranded the network as the Google Affiliate Network, signaling the search giant's entry into cost-per-action advertising, after tentative experiments. [News.com]

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<![CDATA[Google's answer to antitrust concerns over Yahoo deal: Whirlpool]]> Yahoo executives want to let Google serve ads next to its search results. But that would mean Google would be selling ads on 80 percent of all search queries online. Microsoft won't let that happen without stirring up antitrust fears in Washington. Secret Google sources tell the New York Times they plan to get around these concerns by schooling regulators on the concept of "co-opetition," which they say what Toyota does when it sells hybrid engines to GM, or when Whirlpool makes appliances for Sears.

Problem is, Toyota doesn't already own 61 percent of the car market. And even in its heyday, the Sears Catalog was never a portal to all the world's information the way Google search now is. Last time Google had antitrust trouble — with its DoubleClick purchase — Larry and Sergey paid for regulators to take a relaxing weekend in Colorado. Why don't they just spring for another junket? That seems easier.

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<![CDATA[Tech's worst workspace: Mozilla]]> mozilla1.jpgWhat's so bad about Mozilla's Toronto workspace? Besides the fluorescent lighting, the colorless white walls and the folding tables, the worst thing about Mozilla's Toronto workspace is how we're sure management would improve it. With corporate graffiti, company logos and too many colors. That was management's trick at Facebook and look where readers ranked it in our poll on tech's ten worst workspaces — as tech's second-worst workspace, just after Mozilla. Check out the full list, below.

  1. Mozilla
  2. Facebook
  3. Mahalo
  4. DoubleClick
  5. Yahoo
  6. Microsoft
  7. Google
  8. LinkedIn
  9. Jajah
  10. Adobe
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<![CDATA[Rank tech's 10 worst workspaces]]> facebook2.jpgAfter reviewing our post "The 10 worst workspaces in tech," commenter AdmNaismith described Facebook's office, pictured above, as "foggy, dank, dim, and utterly depressing." Commenter mothra1 hated Yahoo's New York offices more: "They suck! Lifeless and impersonal. Kinda like the douchebags who still actually work there." Meanwhile, Adobe apologist BlairHapjo told us we "clearly didn't get past Adobe's lobby," and the rest of the office features "Aeron chairs, real offices (with doors!), big picture windows." For us, the worst offices we found on Office Snapshots and elsewhere were the the ones that try too hard to seem Internet-hip, like Jajah and Google. Now it's time to settle the disputes. Below, vote for your least favorite and help us rank tech's 10 most dismal places to work:

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

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<![CDATA[Google and the seven dwarfs]]> Google's collection of Web properties somtimes seem unconnected and disorganized. But there's a common thread between Print Ads, Audio Ads, TV Ads, Checkout, YouTube, Postini and DoubleClick. Can you guess what it is?

The answer:




























All are described as "not material" to Google's bottom line in SEC filings.

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<![CDATA[The 10 worst workspaces in tech]]> yahny1.jpgWe've toured the top 10 workspaces in tech. Now, we've gone back to Office Snapshots to find the 10 worst. What makes them so bad? Some offend with exposed fluorescent lights, gray cubicles and a dystopian corporate sheen. But others, with their pseudo-hip graffiti, kindergarten toys and plastic decorations — all in a desperate attempt to seem "Internet-y" — come off even worse. We'll start with Yahoo's New York digs.

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<![CDATA[DoubleClick]]> DoubleClick
Here is DoubleClick's office in Colorado. I've never been there, but I know for a fact there are more Cathy cartoons pinned against gray cubicle felt in this office than any other in tech. (Photos by Ben Saitz)


Next: Adobe

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<![CDATA[Schmidt gives engineers six months to complete Google-DoubleClick integration]]> Engineers hate it when suits put them on public deadlines, because they then can't spend months twiddling code to perfection. That's exactly what Google CEO Eric Schmidt did yesterday when he told CNBC's Maria Bartiromo that the integration of DoubleClick's ad-serving platform into Google's AdWords would take six months. Better get cracking, boys.

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<![CDATA[Google CEO backpedals on privacy promises]]> EricSchmidt.jpgLast year, Google placated privacy-minded opponents of its DoubleClick acquisition with promises to create a new kind of Web browser "cookie," a file which keeps personally identifiable information about a website's users. Now that Google has swallowed DoubleClick, the online advertising company seems to have lost its interest in developing these so-called "crumbled cookies," the Financial Times reports. Google CEO Eric Schmidt that's because cookies are too complex for Google to deal with. "What we've discovered about cookies is that every question leads to a one-hour conversation," Schmidt said. Please, folks, be a little more understanding: It's not that Google doesn't want to answer difficult questions about privacy. They're just too busy.

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<![CDATA[Did you sign Google's noncompete? Good, you're fired]]> A recently departed DoubleClicker tells us that Google managers asked employees at the online ad company it acquired last month to sign one-year noncompete agreements. Most agreed, thinking that it would spare their jobs — but then layoffs came a week later. They were "pretty pissed" over the bait-and-switch and were forced to find jobs outside their industry. The text of the noncompete is below.

8. Covenant Regarding Competition. I agree that for a period of one (1) year after my employment with the Company terminates, I shall not (a) engage in any employment, business or activity that is competitive with the Company's businesses; or (b) solicit business from, do business with or render services to, in any capacity, directly or indirectly, any entity that is or was a Company client or customer within the last twelve months of my employment with the Company, for a purpose or in a manner that is in any way competitive with the Company's business. If, during or after my employment with the Company, I seek work elsewhere, I agree to provide a copy of this Agreement to any person or entities seeking to hire me before accepting employment with or engagement by any such person or entity.

9. Solicitation of Employees. I agree that for a period of twelve (12) months immediately following the termination of my relationship with the Company for any reason, whether with or without cause, I shall not either directly or indirectly solicit, induce, recruit or encourage any of the Company's employees to leave their employment, or take away such employees, or attempt to solicit, induce, recruit, encourage or take away employees of the Company, either for myself or for any other person or entity.

(Photo by AP/Paul Sakuma)]]>
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<![CDATA[On Wall Street, layoffs mean you get $50,000 for never showing up]]> WallStreetBull.jpgGoogle offered laid-off DoubleClick employees two options: take two months pay and find work at a competitor or take four months pay and join another industry. Some lucky DoubleClick employees were offered contract positions, which means they have to head to the elevator and buy lunch on the streets every day just like any other non-Googler. Meanwhile, further downtown on Wall Street, MBA grads who recently won jobs at the crashed-and-burned Bear Stearns won't get them. The company has rescinded its offers, reports SAI. But JPMorgan Chase — the company that bailed out Bear Stearns — will still pay the no-longer-needed new hires their promised $50,000 to $60,000 relocation bonuses and offer them career services.

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<![CDATA[Some DoubleClick layoff victims now foosball-free Google contractors]]> DoubleClickPiggies.jpgA select few of the 300 DoubleClick employees Google laid off yesterday will be placed into "transitional roles" and offered contract positions, reports the WSJ. That's not much of a reprieve. Google HR makes contractors sign agreements to abide by strict rules. They're not allowed to " use massage chairs, videogames, pool tables, foosball tables or other entertainment facilities on Google's campus," according to one such agreement leaked to us. Probably won't get to eat the food, either. Read the whole thing below:

Caterers_dissed.jpg

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<![CDATA[Former Spy magazine publisher writes corporate memo]]> Google plans to sell DoubleClick's search engine marketing division. "Maintaining objectivity in both search and advertising is paramount to our mission and core to the trust we ask from our users," Google's DoubleClick integration boss Tom Phillips wrote on the company's blog. In the '80s, Phillips ran a magazine called Spy which would have skewered him for such carefully groomed language. [WSJ]

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<![CDATA[After Google layoffs, we ask DoubleClick employees, "How was your day?"]]> DoubleClickStreetView.jpgNEW YORK — Google laid off around 300 DoubleClick employees today, one still with the company told me this afternoon. We were standing outside DoubleClick's headquarters at 111 8th Avenue in Chelsea, where I spent the afternoon asking DoubleClick employees how their day went.

One employee during his smoke break told me, "I guess I'm fine." His friend said, "We're moving on to Google. Looking forward to the free food." Others weren't so dispassionate: "It's never a good day when you lose colleagues that you know and love to work with." Another told me, "There's sadness on both sides." Most of the DoubleClickers turned Googlers I spoke with — those moving on to Google's scooters, free Odwalla juices and inflatable toys — told me they feel "survivors' guilt."

But not all of them. One told me that when he found out who was laid off, he wasn't surprised. "They had performance issues," he said. He also told me that Google did not make DoubleClick employees reapply for their jobs. "There some committees," he said," but most of it happened behind closed doors."

I spotted two guys smoking by the curb, and before I noticed the Google logos on their apparel, I asked: "You work at DoubleClick?" They answered at the same time: "No." OK, then.

Most said that people who lost their jobs today pretty much knew it was coming. But there was still suspense. Waiting to interview people as they left the building, I noticed a man standing near me also waiting. He looked nervous. I asked him if he worked in the bulidng. "No, my friend does." "DoubleClick?" "Yes." "Did he get laid off?" "When he comes out he's going to tell me." He came out. I asked him "You work at DoubleClick?" "I used to," he said. His friend flinched before he continued: "I work at Google now."

I caught one last DoubleClick employee hurriedly shuffling off toward his subway stop. "How was your day?" He answered, halfway down the subway station stairs: "I'm employed!"

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<![CDATA[DoubleClick layoffs were pushed back to avoid spoiling yesterday's fun]]> AprilFoolYourFired.jpgWe reported Google layoffs at DoubleClick would start yesterday, but they only began today. Why? A DoubleClick employee said that Google pushed the cuts back "because yesterday was April Fools' Day." Ah, make the peons wait a day while Larry and Sergey have their fun. A quaintly botched approximation of mercy, no doubt. Today, our source tells us: "People are getting calls and start crying when they are told that are being let go." Would they have laughed if they'd been told yesterday?

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<![CDATA[DoubleClick severance: up to four months' pay, if you don't go work for Google's enemies]]> DoubleClickAdapt.jpgGoogle layoffs at DoubleClick, the online-advertising tech company based in New York that it just acquired, began a day later than expected. Today, among others, the entire finance team was shown the door. It's a bright, sunny day in New York; a good start for ex-DoubleClickers' four-month vacation. Google's severance package: two months' pay plus another two if they sign a noncompete agreement, a Google source told Vanity Fair. No wonder Google wants them off the market: Yahoo and other online-advertising rivals are actively recruiting DoubleClick veterans. (Photo by stobor)

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<![CDATA[Google to lay off 15 percent at DoubleClick]]> DoubleClick.jpgA tipster with two friends at DoubleClick tells us Google will cut DoubleClick's staff by 15 percent, trimming the sales teams that push Dart for Advertisers and Dart for Publishers by 20 percent. Google plans to give those ad-targeting services to its advertisers for free, making money on brokering ads. Most of the rest headed for the door are general staff whose functions overlap with Google's administrative workers.

The DoubleClick employees told our source that Google leadership did a "totem pole" ranking of all DoubleClick employees to determine whom to cut; in this variation of forced ranking, every employee gets assigned a number representing his value to the organization, and the lowest get the axe. The office is "very tense," our source tells us, "very tense and anxious." If the results from our latest poll are to be believed, that's because over 68 percent of them are worried they're going to have to work at Google.

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