Perhaps not, if only because Lyle (née Eric) has been more successful in his overshares. His brother uploads videos of scary knife play and intimate moments to the video website he started, while Lyle runs naked through a forest in a Sigur Rós video, according to New York's The Cut. And we haven't heard anything about Lyle turning up topless at business mixers.

Then again, in Lyle's line of work, that would actually be appropriate. When you're prancing about for the likes of Burberry and Lanvin, you're moving beyond fameballing and toward outright stardom. Big brother could probably learn something from his example.

Took him long enough. The pair married in December 2007, with Page (net worth $18.6 billion) planting a kiss on his bride on Richard Branson's exclusive Necker Island. Co-founder Sergey Brin and his wife, Anne Wojcicki, have already popped out a billionaire baby boy. We wonder: Will the Pages go with a squad of Stanford-trained nannies, or take their child to Google's gold-plated childcare?

Ev and Sara being Twitter's First Family, they've been teasing the news out on the microblogging service. We're curious: When Morishige referred to Williams's "Christmas present" in a tweet last week, did she mean a bit of procreation? Do the math: She wrote that she "ordered it" in early December, and the baby's due in August.

Newsom, a Democrat, has declared himself a candidate for California's governor seat, a wide-open race taking place next year, since term limits are keeping Arnold Schwarzenegger from running again. A rising star in the Democratic party, Newsom has hurt himself with gaffes both personal and political.

He and his first wife, Fox News TV host kimberly Guilfoyle, divorced in 2006. While going through the divorce, Newsom had an affair with Ruby Rippey-Tourk, the wife of his campaign manager, Alex Tourk. The divorce and affair ruined Newsom's Camelot-by-the-Bay image.

His wedding last year to Siebel, a cousin of wealthy software entrepreneur Tom Siebel, was a step towards restoring his tattered image. (Google founders Larry Page and Sergey Brin ferried guests in their private jet to the wedding site on a Montana ranch.)

But then came Proposition 8, California's ban on gay marriage, a cause Newsom has championed since he defied state law in 2004 by issuing marriage licenses to gay couples (including the author of this post). At a rally, Newsom declared that gay marriage was coming to California "whether you like it or not," a sound bite Prop 8 supporters aired endlessly in TV commercials and was cited in many election post-mortems as a factor in the passage of Prop 8.

With memories of his messy personal life still fresh, and his main cause defeated in the last state election, Newsom's push for the governor's seat looked like it was off to a rocky start. In the Democratic primary, he faces California Attorney General Jerry Brown, the former Governor Moonbeam.

But political observers say Brown may strike potential voters as too old. With Newsom's wife expecting a child in the fall, he will have the perfect family-man campaign prop. What better way for a claimant to the throne to seem young and vital than to have his very own heir?

Update: The mayor's office has confirmed that the Newsoms are expecting. Spokesman Nathan Ballard said:

We are pleased to confirm that Mayor Gavin Newsom and First Lady Jennifer Siebel Newsom are starting a family. The Mayor and the First Lady are thrilled to be embarking on this adventure together, and they appreciate your good wishes.

Guess who wasn't expecting this? Gavin's dad and Jennifer's mom, both of whom told the San Francisco Examiner that their children hadn't let them in on the secret.

(Photos by Getty Images)

Valleywag has just learned the name of the first heir to the Google fortune, who was born in late December. But domain records suggest his parents may already be planning young Benji's career on the Web. (Either that, or some mischievous sort privy to the family's secrets snapped up the kid's name as a website address.) On Friday, benjibrin.com got registered using a private-domains service to hide the customer name.

For modern parents, registering a baby's name is relatively normal, a trend USA Today deemed mainstream two years ago. Thank goodness for that. If Benji Brin's baby shower, where his parents and guests dressed up in diapers and footie pajamas, is any indication, he's in for a weird if wealthy life.

(Photoillustration of Benji Brin's likely appearance, based on his parents, via MakeMeBabies.com)

Page and his wife Lucy Southworth, the model-pretty, Stanford Ph.D.-smart scion of a family connected to the Bushes, threw the party for Brin and Wojcicki in a San Francisco warehouse space a couple of months ago, we're told. The dress code: baby clothes. Guests wore adult diapers, footie pajamas, and other infantile getups.

Most guests, that is: Gavin Newsom, San Francisco's sexaholic mayor, refused to play dressup. "Dignity," he explained. We suspect that a team of Googlers, at this very moment, may be working to eradicate dignity as an obstacle to their goal of organizing the world's information.

(Oh, and that sighting of Brin at a maternity ward last month? A bit too early, but Wojcicki did have their child a few weeks later. We know all kinds of things about this baby, thanks to Wojcicki's oversharing on Oprah — likely to be lactose intolerant, unlikely to have blue eyes, high risk of Parkinson's — but not its name. Anyone care to fill us in?)

I saw Sergey Brin (in all his blaze red-orange Croc glory) eating outside the Marya Cafe in the Melchor pavilion. After he was done eating he ran across the street towards the Orchard pavilion which is the maternity ward for El Camino hospital in Mountain View.

Brin and Wojcicki drew notice for the way they got married in May 2007 in the Bahamas, swimming to the sandbar. But they also got attention for the way they handled a conflict of interest; Brin lent 23andMe his own money to start up, and then Google repaid the loan and became an investor. The company's board approved the deal, but it has never lost the appearance of self-dealing.

In what quirky way will they celebrate the birth not just of their first child, but the first member of the great Google dynasty? In Japan, the successor to the throne was greeted with shouts of "Banzai!"

But we suspect Brin will be more low-key. Perhaps he will order up a new doodle for Google's homepage. We'll let you know as soon as we know more about this momentous occasion — the advent of the generation which will save us from the mistakes of the Google era.

Alaina Browne and Anil Dash The foodblogger and Six Apart executive are not pregnant, though Dash has been looking a little chunky.

Heather Powazek Champ and Derek Powazek: Flickr's community manager and the famous Web designer are not pregnant.

Caterina Fake and Stewart Butterfield: Flickr's cofounders made no secrecy of Fake's pregnancy, which ended yesterday with the safe delivery of a newborn daughter.

Jennifer Granick and Brad Stone: The lawyer and New York Times reporter are expecting, and are telling people about it.

Maryam and Robert Scoble: Would you really expect Robert Scoble, whose blogger wife, Maryam, is pregnant, not to blog about the fact?

Now we all know: Ben Trott proved so irresistably hot that his wife and fellow Six Apart cofounder, Mena, found herself in a family way. Until recently, she'd been trying to keep the fact private.

To the pregnant couples: Heartfelt congratulations and best wishes. To Fake and Butterfield: Mazel tov! To Browne, Dash, and the Powazeks: Get cracking! Valleywag is going to need readers in 2025.

(Photos by Anil Dash, edyson, granick, jacksonwest, Scott Beale / Laughing Squid, and simoncast)

The contestants: Alaina Browne and Anil Dash, Heather Powazek Champ and Derek Powazek, Caterina Fake and Stewart Butterfield

Jennifer Granick and Brad Stone, Maryam and Robert Scoble, and Ben and Mena Trott

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