<![CDATA[Gawker: valleywag, eidos]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, eidos]]> http://gawker.com/tag/valleywag/eidos http://gawker.com/tag/valleywag/eidos <![CDATA[Jeff Gerstmann isn't giving up on videogames]]> GameSpot editorial director Jeff Gerstmann, if rumors are to be believed, may have been fired for expressing his opinion about a game heavily advertised on the CNET site. Although he's unable to comment his termination, this didn't prohibit Gerstmann from relaying his future plans to Joystiq. The top question for fans of his videogame reviews: Does Gerstmann plan to stay in the business? Here's what he said.

I'm not really sure what I want to do next. This whole situation has left me with a lot to think about. While this sort of clean break would be an acceptable time to think about trying game development, I feel like I still have more to say and do on the editorial side of the fence, too...Despite the number of people who are taking these rumors ... to mean that game writing is ethically bankrupt, I don't feel that's the case. Either way, I'm currently keeping my options open and have been in contact with interesting people on both sides."
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<![CDATA[Eidos acknowledges game "caused pain"]]> The chummy relationship between game-review sites and videogame publishers, the sites' primary advertisers, is drawing fresh scrutiny after the firing of GameSpot editorial director Jeff Gerstmann. Eidos, the publisher of Kane & Lynch, a videogame Gerstmann savaged in a review, is being singled out by the Internet lynch mob. Eidos had dropped a hefty sum — reportedly hundreds of thousands of dollars — to "skin," or redesign, the GameSpot site with promos for the title. Eidos has yet to make a public statement about the incident. But perhaps its marketers knew what was coming. At a preview event for the game, Eidos handed out Kane & Lynch T-shirts emblazoned with the words "I've seen the pain you've caused." After the jump, closeups of the shirt, soon to be a collector's item among Gerstmann supporters.

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<![CDATA[GameSpot editor (?) on fired reviewer]]> We never know for sure if the commentards are who they claim to be. But one prodigious poster with the new account "gamespot" is telling what reads like a credible insider story — it's written in editor-speak — of what happened to ex-CNET GameSpot reviewer Jeff Gerstmann, supposedly fired for low-scoring an advertiser's new game. "Gamespot"'s posts are in need of a 100-word-versioning, but it's Friday so forgettabout it here's the whole thing pasted in. I've bolded the newsy parts.

We're very clear in our review policies that all reviews are vetted by the entire team before they go live - everything that goes up is the product of an entire team's output. Our freelancers are especially guilty of making snide comments, but those are always yanked before the review goes live, because everyone in the office reads these reviews and makes sure they're up to our standards before they get put up.

If there was a problem with his reviews, then it would've been a problem with the entire team. Firing him without telling anyone implies that anyone else on this team can be fired at the drop of a hat as well, because none of us are writing any differently or meaner or less professionally than we were two years ago before the management changed. I'm sure management wants to spin this as the G-Man being unprofessional to take away from the egg on their face that results after a ten-year employee gets locked out of his office and told to leave the premises and then no one communicates anything to us about it until the next day.


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This management team has shown what they're willing to do. Jeff had ten years in and was fucking locked out of his office and told to leave the building.

What you might not be aware of is that GS is well known for appealing mostly to hardcore gamers. The mucky-mucks have been doing a lot of "brand research" over the last year or so and indicating that they want to reach out to more casual gamers. Our last executive editor, Greg Kasavin, left to go to EA, and he was replaced by a suit, Josh Larson, who had no editorial experience and was only involved on the business side of things. Over the last year there has been an increasing amount of pressure to allow the advertising teams to have more of a say in the editorial process; we've started having to give our sales team heads-ups when a game is getting a low score, for instance, so that they can let the advertisers know that before a review goes up. Other publishers have started giving us notes involving when our reviews can go up; if a game's getting a 9 or above, it can go up early; if not, it'll have to wait until after the game is on the shelves.

I was in the meeting where Josh Larson was trying to explain this firing and the guy had absolutely no response to any of the criticisms we were sending his way. He kept dodging the question, saying that there were "multiple instances of tone" in the reviews that he hadn't been happy about, but that wasn't Jeff's problem since we all vet every review. He also implied that "AAA" titles deserved more attention when they were being reviewed, which sounded to all of us that he was implying that they should get higher scores, especially since those titles are usually more highly advertised on our site.

I know that it's all about the money, and hey, I like money. I like advertising because it pays my salary. Unfortunately after Kasavin left the church-and-state separation between the sales teams and the editorial team has cracked, and with Jeff's firing I think it's clear that the management now has no interest at all in integrity and are instead looking for an editorial team that will be nicer to the advertisors.

When companies make games as downright contemptible as Kane and Lynch, they deserve to be called on it. I guess you'll have to go to Onion or a smaller site for objective reviews now, because everyone at GS now thinks that if they give a low score to a high-profile game, they'll be shitcanned. Everyone's fucking scared and we're all hoping to get Josh Larson removed from his position because no one trusts him anymore. If that doesn't happen then look for every game to be Game of the Year material at GameSpot.

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<![CDATA["Freaked-out" Eidos ducks CNET firing rumor]]> Kane & LynchVideogamers have been accusing CNET of shredding its editorial credibility by firing GameSpot editorial director Jeff Gerstmann after Eidos allegedly threatened to pull "hundreds of thousands of dollars in future advertising." That, of course, is conspiracy theory entirely typical of the blogosphere. Has anyone thought that Eidos has as much to lose as CNET here, with customers turning against the games studio over claims it muscled out a popular reviewer? We hear Eidos is "freaking out" over l'affaire Gerstmann; top management there, an insider says, sincerely believes they didn't prompt CNET to fire Gerstmann, but fears they'll get the blame anyway. Michelle Curran, Eidos's director of public relations, says, "Yeah, we're not commenting on that right now." That's all right, Michelle. If we were you, we wouldn't comment, either.

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<![CDATA[CNET editor fired for "unprofessional" reviews, not "Kane & Lynch"]]> NeoGAFHere's a new wrinkle on the controversial firing of CNET editor Jeff Gerstmann, which came shortly after he posted a negative review of CNET advertiser Eidos's Kane & Lynch. An individual claiming to work in CNET ad sales — specifically on the Eidos ad campaign — claims that while Eidos was upset over the review, that conflict was settled over two weeks ago. He says, "I'd heard a few people tell that [Gerstmann had] already been skating on thin ice for 'unprofessional reviews and review practices.'"

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<![CDATA[CNET editor's farewell video]]>

Whether you believe CNET editor Jeff Gerstmann was canned for a critical review of an advertiser's product or other causes, this much is clear: Someone took offense at his video review of Kane & Lynch, a release by CNET advertiser Eidos, and the clip was yanked offline. One insider alleges that the review was deemed "unprofessional." We've watched it and just don't see it, but the clip is above and you can judge for yourself.

The only offense we see is that his words were much harsher than his written review. Gerstmann called Kane & Lynch an "ugly, ugly game" and characterized the developers as "lazy," but he still gave the game a 6 out of 10 score. Some choice quotes from his video review:

It's a really clever idea because you never really know who's gonna turn and win. Unfortunately the shooting isn't very accurate or very much fun to pull off. Also, the AI's in the exact same spot every time you play the map. So it's like, you know that these cops are gonna be here, there's gonna be two cops over the fence ... it just becomes really repetitive really really quickly ... By and large, it's a fairly standard shooter that doesn't really have mechanics that live up to the standards of the genre. If you're a fan of shooters, you're gonna be frustrated... If you have a chance to see it ... Take a look at it, but it's probably not worth purchasing.
Sure he's saying viewers shouldn't buy the game — but isn't that the point of a review, to tell readers whether or not they should plunk down their dollars?

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<![CDATA[CNET editor fired, negative game review suspected]]> Penny ArcadeRumors are flooding the online videogame forums that Jeff Gerstmann, editorial director of CNET's Gamespot, was canned for criticizing an advertiser's product. A tipster informed us that Gerstmann, who had worked at the company for more than a decade, was greeted with a locked office yesterday morning. While there's no official explanation (apparently, it's being kept very hush hush even inside the company) as to why Gerstmann was escorted off the premises, the evidence gathered so far is pretty damning.

Eidos's advertising campaign on GameSpotEidos Interactive took out a monster ad buy on GameSpot that, alongside game banners and a microsite, prompted visitors to skin the site with a Kane & Lynch theme. Unfortunately, critics don't think that the combat game is very good. It's averaging a 68 on CNET-owned review aggregator Metacritic. Gerstmann gave Kane & Lynch a 6 out of 10 and was rather critical of it in his video review.

The video review has since been pulled, and the ad campaign went offline around midnight. Suspicious. But any outlet worth its salt wouldn't allow an advertiser to dictate editorial policies, particularly in the videogame press which already suffers from an uncomfortably close relationship with the companies it critiques.

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