<![CDATA[Gawker: valleywag, engagement ads]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, engagement ads]]> http://gawker.com/tag/valleywag/engagementads http://gawker.com/tag/valleywag/engagementads <![CDATA[Facebook doubles down on untested engagement ads in the UK]]> While Yahoo's thinking of moving some of its operations to Omaha, Nebraska, Facebook plans to double its U.K. sales and marketing teams in London, the third most expensive city in the world. Facebook will increase its staff on the island to about 40 as part of its push to get European advertisers hooked on its new "engagement ads," the ads where advertisers pay Facebook for pointing out to users how their friends are interacting with the advertiser's brands. Facebook commercial director for Europe Blake Chandlee will remain in charge. Just a thought, but shouldn't Facebook ascertain whether domestic marketers have any interest in engagement ads before pushing them abroad? Some marketers say they're approaching them only with caution. (Photo by Ian Muttoo)

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<![CDATA[Virus mimics Facebook's hated Beacon ads]]> Facebook CEO Mark Zuckerberg should be relieved to learn that someone is at last "leveraging the social graph," as he might put it, for financial gain. Problem is, it's not Facebook. It's hackers pulling a phishing scam. A tipster tells us his friends at Facebook are busy fighting a virus that tricks a user into opening "a YouTube phishing site," delivered in the form of a Facebook message from one of the user's Facebook friends.

You get a Facebook message from a friend, urging you to check out this video. You go there, and it's a YouTube phishing site (with your friend's facebook profile picture and name on it), which then urges you to update your Flash player. Don't do it — it fucks up your computer and then spams all your Facebook contacts (not sure exactly how it does that). But it's interesting that hackers are now using a supposedly "trusted" messaging platform such as Facebook to launch attacks

If the hackers' method sounds familiar — a third party attempts to get a user to click based on what looks to be the endorsement of a friend — that's because Facebook tried the same idea with Beacon last year. And it's trying it again with Engagement Ads, a new format coming this fall.

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