<![CDATA[Gawker: valleywag, eva longoria]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, eva longoria]]> http://gawker.com/tag/valleywag/evalongoria http://gawker.com/tag/valleywag/evalongoria <![CDATA[Microsoft's agency, spokespeople love their Apple products]]> Ad agency Crispin Porter + Bogusky made Microsoft's "I'm a PC" ads using Macs, according to a Flickr user who downloaded an image version of the ad from Microsoft's web site and perused its meta data. After Digital Daily posted the news, a Microsoft flack confirmed the news and said: "Agencies and production houses use a wide variety of software and hardware to create, edit and distribute content, including both Macs and PCs." Along with its ad agency, Microsoft's spokespeople in the "I'm a PC" campaign are also proud Apple product owners.

Comedian Jerry Seinfeld used to include a Mac on the set of his sitcom and even appeared in an Apple ad once. Deepak Chopra wrote on the Huffington Post about how he prefers the iPod to nuclear weapons. A geek at an airport made a deep connection with Eva Longoria when he spotted her MacBook. Pharrell Williams encases his iPhone in gold. And finally, I heard Trig Palin tried to sell his iPod Shuffle on eBay, but failed and had to sell it off-line for a loss.

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5052963&view=rss&microfeed=true <![CDATA[Eva Longoria, John Hodgman clone lead Seinfeld replacements at Microsoft]]> With Jerry Seinfeld gone, Microsoft's new ad campaign will become an aggressive response to Apple's Mac vs. PC ads, with actress Eva Longoria, singer Pharrell Williams, author Deepak Chopra and a slew of what the New York Times calls "everyday PC users, from scientists and fashion designers to shark hunters and teachers," proudly proclaiming "I'm a PC." In one ad, a Microsoft engineer who looks like John Hodgman, the actor who plays PC in Apple's commercials, will the commercial: "Hello, I’m a PC, and I’ve been made into a stereotype.”

Experts told the New York Times the campaign reminds them of how rental car company Hertz finally responded to Avis's slogan "We’re No. 2. We try harder," with a campaign that declared: “For years, Avis has been telling you Hertz is No. 1. Now we’re going to tell you why.” But for me, it just brings to mind that old clip of an angry Larry Ellison responding to a reporter asks him "what's new about what Microsoft's doing." "What's new is nothing's new," Ellison says.

(Photo by AP/Pizzello)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5051666&view=rss&microfeed=true