<![CDATA[Gawker: valleywag, feedburner]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, feedburner]]> http://gawker.com/tag/valleywag/feedburner http://gawker.com/tag/valleywag/feedburner <![CDATA[6 startups that fell into Google's "black hole"]]> Digg users should be glad merger talks with Google have cooled, writes Slate's Farhad Manjoo. Had Digg fallen into Marissa Mayer's frosting-laced clutches, the site would have probably become another startup lost in what Manjoo calls "the Google Black Hole." It happened to FeedBurner this week. And the RSS ad network, was just the latest, following Jaiku, JotSpot, Dodgeball, GrandCentral, and Measure Map. Their tales of doom in the Googleplex, below.

Acquired in October 2007, Twitter rival Jaiku still doesn't accept new users. Its current ones complain of system slowdowns and malfunctions. On May 30, 2008, founder Jyri Engeström wrote:

Contrary to some voices out there, we DO have plans for future development and we will involve our developer community as much as we can. Just to reiterate, we are working very hard to ensure you have a useful and usable service. We feel the short term pain, too.

Acquired in October 2006, JotSpot is Google Sites now, and according to longtime users, it's not what it used to be.

Purchased in 2005, it took Google six months to assign any new engineers to the project. The founders quit in 2007, and one, Dennis Crowley, will tell any entreprenuer who will listen to reject Google's siren song.

Google acquired GrandCentral, which provides a suite of telephony services, in July 2007, immediately closed it to new users and hasn't opened it since.

Google acquired Measure Map in 2006, hoping to incorporate its features into Google Analytics. "And we did that," reports Google VP David Lawee. Too bad for bloggers who missed Measure Map's blog-specific features and don't use Google's Blogger.

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<![CDATA[Former FeedBurner CEO's funny video now just a bit sadder]]> Eight months ago, we posted an excerpt from a video former Feedburner CEO Dick Costolo's made in which he explains life after being acquired by Google. A standup comedian, Costolo plays the sad clown in the video, explaining that at Google he's got a significant job title, though "you can't tell by the words in it." Now that Google has killed FeedBurner's ad network, its reason for being, it's time to post Costolo's entire video. Note that Mr. Team Player didn't use YouTube.


Dick Costolo from dick costolo on Vimeo.

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<![CDATA[Google kills $100 million RSS ad system]]> A year after Google bought RSS-feed ad network FeedBurner for a rumored $100 million, FeedBurner's death was announced informally in a Google Groups thread. Publishers are expected to use Google's own AdSense instead. CenterNetworks publisher Allen Stern explains his frustration in the above video: FeedBurner had built a business that could deliver high ad rates in large volume. With Google failing to meet the same metrics, the only winners are the FeedBurner execs who flipped their company.

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<![CDATA[Lies, damn lies, and RSS subscriber figures]]> Google prides itself on running its business by the numbers. But its FeedBurner unit, which tracks subscribers to RSS feeds, has laughably inaccurate numbers, writes venture capitalist and blogger Brad Feld. One out of six of his 117,000 RSS subscribers come from automated signups, he believes; those users rarely if ever read his blog. [Feld Thoughts]

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<![CDATA[Fred Wilson: VC needs "a new path to liquidity," the 100-word version]]> WilsonRidesBull.jpgMicrosoft is asking News Corp. to help it buy Yahoo. Yahoo wants AOL and Google to help it remain independent. Meanwhile, writes VC blogger Fred Wilson, websites and services acquired by these companies like Flickr, AIM, Del.icio.us, Yahoo Groups, and FeedBurner continue to languish. Which is why Wilson thinks venture capitalists need a new path to liquidity besides flipping startups to a big company (too easy) and going public (too hard). He'd like to see a private-equity marketplace, where entrepreneurs can cash out without selling out. His 1,104-word argument cut down to size, below:

Here's the problem: Entrepreneurs need to get paid. Those who finance need return on investment. It's nuts to take any company public that cannot deliver consistent and predictable growth and earnings quarter over quarter for years. We've sold Del.icio.us, FeedBurner, and Tacoda, to Yahoo, Google, and AOL, respectively. Were we happy to take their money? Yes. But look deeper. Del.icio.us: the user base has fallen off. FeedBurner: I don't see any integration between AdWords and FeedBurner. Tacoda: top members of the Tacoda team are gone. I am wondering if there is a better way: a place for private equity investors to trade securities. The companies remain private, do not file with the SEC, and do not trade daily. When an entrepreneur or investor wants liquidity on a position they own, they come to these private markets, offer their position or part of their position for sale, and a trade is made.
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<![CDATA[Googler Dick Costolo's wife wants him to wear pants]]> pantsdontmatter.jpgFeedBurner founder and current Googler Dick Costolo used to be a stand-up comedian. Somebody isn't laughing.

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<![CDATA[Former FeedBurner CEO on life after Google buy]]>
Dick Costolo used to be CEO of FeedBurner, a Chicago startup which publishes RSS feeds for websites. But then FeedBurner got acquired by Google. Now Costolo's got a "significant title" at Google, though, as he explains in this you video, "you can't tell by the words in it." Even before FeedBurner, Costolo used to work the standup mic. Here's the best Woody Allen impression you've ever seen. Laugh it up, fellow Googlers, but remember, there's truth in jest. How does Costolo really feel about Google? He posted the video to his blog using Tumblr and Vimeo, not the Google-owned Blogger and YouTube.

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<![CDATA[Don't let Google get you, acquired founder says]]> Photo by rosswerksIn private moments, Dodgeball cofounder Dennis Crowley will tell any startup entrepreneur in New York asking: Avoid getting acquired by Google. "Sure, he's not upset about the $40 million and he's glad to be dating models," a source close to Crowley told me. "But he's not happy with Google." Not all Google-acquired founders are so bitter. Word is the FeedBurner guys love it at Google. But FeedBurner's best innovations are in advertising, not engineering. Some say the same goes for Google these days. (Photo by rosswerks)

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<![CDATA[The Lobby's leisurely entrepreneurs]]> While other startup founders have to stay home and, you know, work, these guys have the time and the spare $3,000 to spend hanging out at a zero-agenda conference in Hawaii. (For the record, we're jealous.) Spotted in Yahoo executive Bradley Horowitz's Flickr stream: Benchmark entrepreneur-in-waiting Nirav Tolia; "stepped-up" LinkedIn chairman Reid Hoffman; FeedBurner founder Dick Costolo, who's rolling in Googlebucks; Linden Lab CEO Philip Rosedale; Evan Williams from Twitter; Mashery's Oren Michels; and
Kevin Rose (and his new haircut) from Digg with Joshua Schachter from the Yahoo-owned Del.icio.us. One question: Is this really Meebo CEO Seth Sternberg? I don't recognize him looking so unnerdly. (Photo by: bradley23)

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<![CDATA[Adding up RSS subscribers doesn't add up]]> Ego-blogger Robert Scoble,TechCrunch proprietor Michael Arrington, and others along with many of their followers whiled away the weekend manually tallying up RSS-feed subscriber numbers via Google's Reader application for popular blogs. Why?

Counting feed subscribers — for a single feed-reader application, in a market crowded with many — seems a pointlessly masturbatory activity. RSS feeds allow subscribers to track a blog's posts without actually having to visit a website. As such, what do they really indicate, besides the portion of a site's audience that's technically adept and more than a little lazy? If RSS-feed advertising had any money in it, the tech business bloggers could claim some value to their time well wasted. But there isn't, really; what little business there was, thanks to FeedBurner, went away after Google acquired that company and fired its specialized sales staff, who were just beginning to make inroads with large advertisers. When RSS-feed ads add up to a noticeable source of revenue for these sites, real businesses will count this data. Until then, I'll spend my time researching Google's efforts to automate FeedBurner's ad sales, not joining the circle jerk.

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<![CDATA[For Fred Wilson, Tacoda's more than just another win]]> Fred WilsonCan we, at last, put to rest any whispers by jealous Sand Hill Road rivals about the strengths of Fred Wilson's portfolio? The New York-based venture capitalist, a partner at Union Square Ventures, has ably spotted the most profitable segments of targeted marketing and online publishing, from social bookmarks (Del.icio.us, sold to Yahoo) to RSS-feed advertising (FeedBurner, sold to Google) and now, behavioral ad-targeting firm Tacoda, sold to AOL for a reported price of more than $200 million. This deal is more than just a financial win for Wilson — it's a vindication of his entire strategy. Here's why.

Wilson's investment in Tacoda actually predates the formation of Union Square Ventures, but partner Brad Burnham argues more ably than I can that Tacoda shaped his and Wilson's thinking in forming their current firm. Two years ago, Wilson told writer John Heilemann that media and marketing would be among the worlds most transformed by the Internet — and most lucrative for venture capitalists, making New York, not Menlo Park, the ideal perch for spotting new ideas and new companies. With hundreds of millions of dollars worth of portfolio companies sold, he's looking increasingly right.

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<![CDATA[Feedburner buys Blogbeat]]> Not that you care about one startup buying another, especially when it's already on that ubiquitous Web 2.0 blog TechCrunch, but RSS marketing network Feedburner bought blog analytic company Blogbeat. Blogbeat's homepage has a rundown of the deal. (We previously thought Feedburner bought Nooked, as posted here.)

Blogbeat explains that Feedburner bought them for their technology. In other words, look for a couple of layoffs, or people who just plain weren't picked up in Feedburner's purchase, especially outside the engineering department.

Blogbeat says the terms of its deal are "not even whispered in hushed tones among those in the know." Instead, they're sent to tips@valleywag.com.

Feedburner acquires Blogbeat [Blogbeat front page]

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<![CDATA[Unscooped: Feedburner isn't buying Nooked]]> A few readers say Nooked isn't the lucky little company to get snapped up by RSS marketing powerhouse Feedburner, despite an earlier report. It's actually buying a US startup that was once close to a deal with Yahoo.

In fact, the press release for the real story is already in journos' hands, but everyone's obeying the embargo. (Come on, TechCrunch, we all know you're sitting on this.)

If you want to leak the announcement, drop a line at tips@valleywag.com, or ping "heyvalleywag" on AIM.

Earlier: Scoop: Feedburner buys Nooked (No it doesn't.)

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<![CDATA[Scoop: Feedburner buys Nooked]]> Update: Rumor disconfirmed — this was a bum tip.

A reader follows up on an earlier tip to report that Feedburner will soon announce that it's buying Nooked, another player in the RSS marketing space. Nooked will get both cash and stock in the deal.

Nooked is based out of Ireland and mostly does business in Europe, bringing Feedburner some international reach. The companies foresee no trouble meshing their technologies, says the source.

Earlier: Feedburner's buying someone. But who?

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<![CDATA[Feedburner's buying someone. But who?]]> feedburner.jpg"I was walking down Valencia Street," says a friend of Valleywag. "Some dude on his phone, yacking. I walked closer to listen, and I heard, 'Feedburner will announce an acquisition.'"

Now this could mean that someone's buying Feedburner. (Yahoo? Google? They already have massive ad programs, but Feedburner's RSS ad network could be a growing asset.) But given how this was phrased, it's more likely that Feedburner's buying someone else. I'd guess feed search company Feedster, but that little startup just took more VC funding.

Still looking into this story. If you know more, whisper it to tips@valleywag.com.

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<![CDATA[Rip, mix, burn: Three hot theft-based dot-coms]]> From Napster to YouTube, Valley history proves: Theft is a business plan! And these three hot picks are headed to the top of the Theft Economy.

  • SpotBit hosts scans of popular magazines — a virtually cost-free business. Look ma, no clearances! Last week, media blog FishBowlNY was tracking SpotBit's survival with some incredulity. And sure, the old main page may now just show an error message, but that's just a minor setback, right?
  • Feedpass isn't exactly stealing, but it's sure borrowing on loose terms. And, says tech blogger Michael Arrington, the feed parsing site is pretty useless — it's basically a poor man's Feedburner.
  • The cream of today's crop must be Chinese event site Boubo.com, which supports its perfect simulacrum of Yahoo's Upcoming.org with Google ads (OMG scandal!). Check out the Boubo screenshot on (Yahoo's) Flickr, where one Yahoo employee has tagged the listings with translations like "NEW STARBUCKS, 50% OFF ALL FRAPPUCINO'S - Forbidden Palace, West Hall." Heehee.
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