Whispers emanating from the Journal's parent, News Corp., have the paper on track to lose $100 million this year, says one tipster. That's hard to believe, given the $59 million contribution that Journal publisher Dow Jones made to News Corp.'s bottom line as recently as the last quarter of 2008. But Dow Jones profits fell in both of the quarters reported since, according to public earnings reports. News Corp. didn't give precise figures for Dow Jones or the Journal, but did disclose that all News Corp. newspapers saw combined profits fall 97 percent January through April and revenue fall 24 percent in the three months after that.

The Journal could cut some costs by slicing its ridiculous video army down to one guy, plus a cameraman with a cheap recorder, and maybe a video editor. After all, as Current TV's Brett Erlich has show, it's possible to create some seriously fun financial programming with bare-bones production values. Or the Journal can just keep imitating cable news networks, even to the point of absurdly saying "we're running out of time," as the host did toward the end of today's "AM Report." After all, it's not like News Corp. owns a real financial net of its own, or anything.

UPDATE: Dow Jones says it uses "less than 10 staffers" to make the video, and Business Insider has updated its post to reflect that assertion, adding it got its earlier number from "people involved in the show."

Bartz's tongue twisting came, unfortunately, as the CEO battles the idea she's unsuited to the job of running Yahoo, since her last company, Autodesk, makes software that runs on personal workstations rather than servers.

We sympathize: The criticism of Bartz's background seems more like thinly-veiled swiping at her age and gender than at anything substantive. Eric Schmidt escaped such second-guessing when he moved from PC software company Novell to running Google.

Fortunately for Bartz, her reputation for verbal aggression should deter critics from making undue hay of her lack of comfort with the word "algorithm."

Highlight above; full interview below.

Roger Ailes, chairman of Fox Business, said he would not settle for "anything short of a revolution," given the vast resources and advertising Fox is able to deploy. At this rate, Fox Business Network shouldn't be aiming at CNBC; the network, with its bubbly and attractive correspondents, is competing with personal blogs with virtually no expenses. Maybe what Fox Business needs is more cleavage. Move the ticker to the top of the screen, Roger. (Photo from TVHeads.com)

I worked there for four years as a producer and after submitting the fullscreen to graphics correctly, occasionally there would be a typo. The only net I have seen without a typo — EVER — is ESPN. It's amazing how they pull it off with the amount of text graphics they use. CNBC and the others also use a lot of text but with a much higher graphics rate.

An excerpt from a statement by NRF spokesman Scott Krugman:

During the event, it was clear to all who attended that NRF staff members were onsite and that some were shopping ... All consumers who were interviewed were approached directly by the media. It was neither hidden nor disguised to reporters that some shoppers at the event were employed by the National Retail Federation. In one instance, an NRF staff member specifically identified himself and the reporter chose to interview him regardless.

But I heard from Fox reporter Rich Edson, who was covering the story. He said:

The NRF never disclosed the fact that their employees were going to be partaking in online shopping. Mr. Perweiler did not identify himself and I was unaware that he was with the NRF.

Perweiler had this to say when asked about his online shopping plans: "I'm looking at some big-ticket items this year so I really want to know what other people — problems they're having with items, things of that nature." Ah yes. That's what the internet is good for. Unbiased reviews. But wait, Perweiler is hardly unbiased. Silicon Alley Insider noted that Perweiler is the marketing director of the National Retail Federation. Did Fox know who he was, or was it just a coincidence?

This isn't FBN's first flub since they launched. A couple of weeks ago, FBN erroneously reported that Apple was buying a large stake in AMD. Apple wasn't. An investment company in Abu Dhabi was. Whoops. Fair, balanced ... and sloppy? As long as Fox flubs in all directions, I suppose there's no reason to complain.