<![CDATA[Gawker: valleywag, fox interactive]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, fox interactive]]> http://gawker.com/tag/valleywag/foxinteractive http://gawker.com/tag/valleywag/foxinteractive <![CDATA[MySpace launches music site, biz prays it's the next MTV]]> MySpace CEO Chris DeWolfe wanted a one-stop music shop that would have included event ticket and merchandise purchases along with streaming audio and paid downloads. What he got were agreements from the four major labels for the streaming audio and a deal with Amazon to sell digital downloads. Which is something. Also, there's handful of big-name sponsors like McDonald's and Toyota, and MySpace certainly still has a huge user base of music lovers. Whether or not this is "the one" for the record industry remains to be seen. How's the service?

Of course, it's highly-compressed digital audio, and therefore pretty crappy. But I have to admit, the offerings go well beyond the pop selected for the Jonas Brothers' playlist — while I'm sure the cashiers at Amoeba Records might still sneer at the selection's depth, my searches for everything from Os Mutantes to Gas Huffer, Blind Willie McTell to Mongo Santamaria came up with multiple tracks to choose from. Eventually. The site is currently running incredibly slow, which may be a good sign of interest or a critical fumble of the launch. Users frustrated in the process of creating playlists might just go back to Last.fm, Imeem, iTunes or any of a number of other places to preview and purchase tracks.

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<![CDATA[5 tech companies getting soaked by Wall Street's meltdown]]> If Silicon Valley is mentally disconnected from this week's Wall Street mess, it's because ad-supported companies dominate the Valley these days. High-net-worth investors aren't reeled in with cheap banners, so the demise of Lehman Brothers or Merrill Lynch hardly pinches budgets. Lehman spent just $501,900 on ads, both online and off, in the first half of 2008. Merrill Lynch, which has a much larger consumer business, still only spent $38 million on advertising last year. Still, some 150,000 people will lose their jobs in this week's fallout. That's a lot of tech infrastructure no one will want to pay for anymore. Lehman, for example, spent $309 million on IT last quarter alone. What's more, Lehman's investment banking connections run deep in the Valley's world of startups, VCs and big company buyers. Below, five tech companies that find themselves wishing they could unleash themselves from Wall Street's fate.

The New York Times reports that between shots of hard liquor at the office yesterday, one Lehman employee shouted: “Are they going to take my BlackBerry? Come on, come get it.” Oh, they will. Research in Motion's BlackBerry sales were already disappointing in August. With Lehman expected to lay off most of its 29,000 Lehman employees, Merill Lynch and Bank of America expected to cut some 20,000, and plenty of Bear Stearns bankers still unemployed, September could be worse. Their ex-employers may not repossess the hardware, but RIM makes its steadiest profits from the recurring monthly service fees paid by businesses to push corporate email to the devices.

New York's most successful tech company is financial information provider Bloomberg, which somehow manages to charge companies thousands of dollars a year per subscription for access to the terminals that every Wall Street trader has on his or her desk. But with Lehman cutting 29,000 and Bank of America cutting another 20,000, Bloomberg's already low-volume business just got smaller at a time when it is facing redoubled competition from Thomson Reuters.

The benefit of a merger between the likes of Bank of America and Merrill Lynch is that the new company can combine their infrastructures and cut redundant costs. Unfortunately for IP telephony provider Cisco, it's one of those redundant costs. After flirting with Avaya for a couple of years, Merrill Lynch returned as a Cisco client in 2005. Last May, Cisco announced it would deploy 100,000 phones to Bank of America. When clients combine, vendors lose.

On February 27, 2007, Salesforce.com announced its largest deal ever, signing Merrill Lynch as a client and adding 25,000 new subscribers. How will Salesforce.com fare now Merrill and those 25,000 accounts are moving to Bank of America? At worst, Bank of America will insist Merill's brokers and their assistants use the Soffront CRM software the bank signed up for in March. At best, Salesforce.com will lose several thousand accounts as the new company seeks to reduce reduncancies and lays off as many as 20,000.

Investment bank Marlin and Associates helped Rupert Murdoch and News Corp's subsidiary Fox Interactive find MySpace, but otherwise it's been Lehman Brothers advisers bringing their favorite startup clients to the Murdoch empire. IGN Entertainment hired Lehman in the summer of 2005 and sold to Fox Interactive in the fall. Then in April 2007, photo-sharing site Photobucket hired the investment bank only to sell to Fox in May of the same year. Without Lehman Brothers, how will News Corp. grow on the Web?

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<![CDATA[Chris De Wolfe's gain is Fox execs' loss]]> News Corp.'s online arm, Fox Interactive Media, has struggled to attract online talent while paying them like a startup would. (News Corp. shares just don't cut it.) The solution for the unit, which includes MySpace and a passel of lesser-known websites: a long-term incentive plan, or LTIP, which offers a sort of phantom equity to executives in the division. In the last few weeks, the numbers for the most recent fiscal year which ended June 30 were distributed, and they were "disastrously low," says a tipster. "Most executives were already looking to leave," he says. "They hated FIM and the only reason they were staying was because of promises made about the LTIP." True, FIM hasn't quite made its aggressively optimistic numbers. But executives believe the real reason their bonuses are so low is MySpace CEO Chris DeWolfe's fat contract.

DeWolfe and his MySpace cohort, Tom Anderson, renewed their contracts last fall with News Corp. last year for $15 million apiece, spread over two years. Paying that amount has, FIM executives believe, left nothing for them. "They're pissed," says our tipster.

Then again, do these puffed-up Fox executives deserve much more than they're getting? Pop quiz: Name a Fox Interactive property other than MySpace.

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<![CDATA[Fox exec on MySpace: Google's ads aren't working, but ours are]]> News Corp. reports earnings tomorrow — but no one's worrying about how many copies of The Simpsons Fox sold on Blu-ray. Wall Street's worries are centered on how ads are doing on MySpace. After months of denials, a Fox executive has conceded the obvious to the Wall Street Journal: Google's keyword-pegged ads are bombing on MySpace. Google CEO Eric Schmidt said as much in discussing his company's results, but MySpace founder Chris DeWolfe was quick to deny a problem at the time. With Fox Interactive's parent company, News Corp., reporting quarterly results tomorrow, we suspect the Fox source let the bad news leak early in an effort to mix a hint of optimism in the story. The result:

Instead of a deeper look at why the Google-MySpace partnership is failing, the Journal produced an explainer on MySpace's nearly-year old "hyptertargeting" ad product — the one that, according to the Journal, enables MySpace to double the amount it charges advertisers by categorizing users "into more than 1,000 'buckets,' including rodeo watchers, scrapbook enthusiasts and Dancing With the Stars viewers." Concert organizer Live Nation and shoemaker Adidas bought some inventory and walked away pleased, the story tells us.

One problem: like all behavioral targeting technology, "hypertargeting" faces increased scrutiny from Congressmen on a privacy kick. Another problem: targeted or no, many marketers don't believe MySpace users pay any attention to ads while they're cruising each other's profiles.

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<![CDATA[Has News Corp. acquired TechCrunch? Everyone's talking about it, but it's not happening]]> A startup founder tells us that, over the weekend, he and his friends overheard TechCrunch writers celebrating the sale of Michael Arrington's blog to News Corp.'s Fox Interactive unit — Rupert Murdoch's home for MySpace, Rotten Tomatoes, and other wayward websites. The source tells us that the deal has been signed, but TechCrunch is waiting for its summer party at August Capital's Sand Hill Road offices to announce it. Another source who's spoken recently to Arrington says that a deal is on. But a highly placed News Corp. source says there's "no truth" to the rumor. What's behind this wave of TechCrunch sale talk?

Arrington desperately wants to sell, that's for sure. But a Fox Interactive-TechCrunch linkup makes little sense on the surface — Fox Interactive chief Peter Levinsohn is said to loathe Arrington, or at least dislike him. And yet Levinsohn, who has practically no control over Fox Interactive's largest business, MySpace, might conceivably be eager to buy a tech blog which gives him, if not traffic, some industry clout. After all, that's why Murdoch owns the reportedly unprofitable New York Post.

But the biggest problem with an Arrington deal is, well, Arrington. Recent rumors had AOL acquiring TechCrunch for $30 million. That deal didn't go forward, we're hearing, because AOL worried about Arrington's mental stability and doubted whether the brand would survive if the mercurial blogger left. As one prospective buyer put it: "We're worried about buying it and him leaving, and we're worried about buying it and him staying." Before being acquired by CBS, CNET, too, took a long look at TechCrunch, only to decide too much of its value was tied up in the volatile blogger.

Arrington is ready to check out. He was recently heard talking about plans to retire to Hawaii; other Valley sources say he's been spending a lot of time up in Tahoe. It would be the height of irony if Arrington's willingness to let go was what finally greased the wheels for a deal.

But without Arrington, is TechCrunch worth anything? That's the question. And that's why everyone's still talking. Arrington, a master of the deal-gossip game, could well be floating these rumors himself — both talk of a deal with News Corp., and signs of his pending departure — to get AOL to come back to the table. Will it get his company sold? Maybe to AOL, a company gullible enough to buy an also-ran social network like Bebo. But not to News Corp., home to the ultimate media spinner.

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<![CDATA[MySpace's parking hell]]> Lost amidst the hullabaloo over Fox's $350 million new LA headquarters for MySpace and its other Web properties: Just how bad the parking is at MySpace's current office. A former employees tells me that finding a spot in the morning regularly took an hour of circling. In announcing the new office, Fox Interactive CEO Peter Levinsohn reminded employees he had "communicated with you about our space and parking challenges." Anyone have that memo? I'd love to read it. In the meantime, consider this: MySpace won't completely move into the new facility until 2010, meaning its engineers will continue to spend countless hours circling parking lots instead of coding for the next two years. Plenty of time for Facebook to widen its technical lead over Rupert Murdoch's aging social network.

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<![CDATA[Fox's Batman ad on MySpace to trigger flashbacks for 9/11 survivors?]]> The MySpace homepage today features the same burning-building graphic used in the promotional poster for the upcoming Dark Knight sequel. It's not a new image, but by pushing the campaign online, it certainly reminds me of recent attempts to trigger epileptics by posting strobing images to epilepsy forums — since survivors of the attacks on the World Trade Center on September 11, 2001 suffering from post-traumatic stress disorder might cry "trigger." Maybe someone at Fox Interactive did it for the lulz.

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<![CDATA[Finding the worst-entry level job in tech: Round Two]]> We're on to Round Two in our worst-tech-job contest. We've whittled down 10 terrible gigs down to five:

Follow the link for each job to see a picture of their locations, a list of key responsibilities, first hand accounts of why each job is so bad and how much they pay. Then, come back here and vote, below.

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.



(Photo of Arrington and Scoble by Brian Caldwell)

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<![CDATA[Eric Schmidt admits MySpace remains junk]]> Schmidt_Thumb.jpgBack in August 2006, when Google agreed to pay News Corp. $900 million to serve ads against MySpace, News Corp. COO Peter Chernin bragged, "Whoever said it remains to be seen whether we can monetize [MySpace], hopefully it's a little clearer this week." Almost two years later, "monetizing" MySpace seems more difficult than ever. At least, according to Google CEO Eric Schmidt. "MySpace did not monetize as well as we thought," Schmidt told a German reporter.
We have a lot of traffic, a lot of page views, but it is harder than we thought to get our ad network to work with social networks. When you are in social network, it is not likely that you'll buy a washing machine. It is not a long term problem but it is taking us longer than we thought.

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<![CDATA[Customer support specialist, Fox Interactive, MySpace division]]> Customer support specialist, Fox Interactive, MySpace division
MySpaceCubes.jpgKey responsibilities:

  • Moderate or review content (images, video, user postings, and other user generated content) to ensure content adheres to MySpace Terms of Use and guidelines
  • Be knowledgeable on the MySpace Terms of Use
  • Remove or escalate content that violates Terms of Use
  • Meet productivity and quality targets
  • Assist on special projects as needed
Why so bad?

Meet your customer: JeNNaLyN.
Estimated pay: $33,000. Apply!

Next: Database Administrator (Temporary), Google, contracted through WorkforceLogic

(Photo by Robert Scoble)

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<![CDATA[News Corp. wants to buy videogame website Newgrounds]]> Slide executive Keith Rabois isn't the only one who sees serious cash in silly games. To get more in on the action, News Corp. property IGN is trying to acquire Tom Fulp's Newgrounds, a Flash videogame portal that specializes in violent games like The Last Stand 2, featured in the video embedded above. A sale could be lucrative for Fulp.

A source tells us that the site's founder, who's never taken funding and brags on the Newgrounds "about page" that "we're still 100 percent independent and love what we do," is said to be happy collecting "millions" in revenue and is uninterested in a sale. According to Quantcast, Newgrounds sees about 1.5 million monthly uniques.

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<![CDATA[News Corp.'s Chernin on Fox Interactive's $1 billion target: "Yes, we will fall short"]]> chernin.jpgFox Interactive Media, News Corp.'s Web division overseeing properties including MySpace, Photobucket and Rotten Tomatoes, saw its revenues drop in the second quarter to $210 million., from $233 million in the previous quarter. News Corp. president and COO told analysts today that the division would not meet its $1 billion revenue goal for its fiscal year, likely coming up $100 million short. He began the call: "Let me begining by saying yes, we will fall short of what were very aggressive projections." Insiders whisper that News Corp. CEO Rupert Murdoch set the numbers high to put pressure on MySpace CEO Chris DeWolfe. DeWolfe and MySpace friend-in-chief Tom Anderson signed a two-year, $30 million contract last fall to continue running the site.


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<![CDATA[Ross Levinsohn gets ready for another knife fight]]> Levinsohn.jpgFormer Fox Interactive exec turned venture capitalist Ross Levinsohn only needs to finish the paperwork to become the biggest name on Microsoft's list of 10 nominees to replace Yahoo's board, TechCrunch reports and BoomTown confirms. The high-profile rubber-stamping position should suit Levinsohn's ego just fine.

We've heard Levinsohn likes to trade on his MySpace-to-News Corp. deal by "bullying around little startups, demanding special deals because he's a famous 'CEO'." Problem is, Levinsohn may have run Fox Interactive, the News Corp. company that purchased MySpace, but he never exactly wrested control of MySpace, the only Fox Interactive property that matters, away from Chris DeWolfe and Tom Anderson. Levinsohn's attitude is known to irk the Valley's influential, particularly angel investor Ron Conway.

Still, we applaud Microsoft's selection. Joining ComVentures, now renamed Velocity Interactive Group, at the expense of two partners last December, Levinsohn neatly proved his worth in a knife fight.

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<![CDATA[MySpace savior still hasn't produced miracle ad cure]]> BryceEmo.jpgRupert Murdoch's new handpicked president of FIM Audience Network, Adam Bain, has the requisite big idea to save MySpace: an ad network which lets his salespeople sell ads all over the Web, not just on MySpace and other News Corp. sites.The idea is to take what MySpace has learned about its own users and share it with publishers and advertisers, to better target ads. What behavioral insights Bain expects to garner from "thanks for the add" isn't clear. But at this point the Fox Interactive Media Audience Network remains little more than a thought bubble — and Bain left it to MySpace's top US sales exec, Bryce Emo (pictured), to deliver the news.

During a panel held yesterday at Ad:tech San Francisco, Emo, told the audience that Fox Interactive still isn't sure how it will target ads on partners' sites. "It's still in the works," Emo said. "We're probably going to use every piece of data we have to provide as well rounded and robust of a solution as possible." We love the sweet stench of such claptrap, but why didn't Emo just say "I dunno" and move on? That seems truthier.

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<![CDATA[Fox Interactive's new Santa Monica digs: the Yahoo Center]]> YahooCenterSantaMonica.jpgWhen the reshuffled Yahoo Media Group in Santa Monica holds an all-hands on April 15, it's going to be awfully tempting for Adam Bain to send spies. He's the the head of Fox Interactive's new ad network and his unit moving into the "Yahoo Center," reports PaidContent. Talks over renaming the place are underway. We nominate: "Bill's place." (Photo by stevelyon)

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<![CDATA[Why a little Bebo wouldn't be so bad for MySpace]]> Photo by jonrawlinsonYesterday, we reported that MySpace continues to beat Facebook soundly in traffic. But some, including Silicon Alley Insider's Henry Blodget, reject the U.S. numbers we cited from Hitwise, saying worldwide traffic indicates "Facebook is coming up behind MySpace like a Ferrari about to blow past a bus." And how could we ignore such a simile? It's totally awesome, dude! So here's a chart comparing worldwide traffic for Facebook and MySpace, from ComScore.

myspacefacebook-1.png

Turns out Blodget, the disgraced stock analyst turned blogger, has a point. And if MySpace parent-company News Corp. shares this view — that Fox Interactive is in trouble because of MySpace's slow-growing worldwide traffic — perhaps its no wonder Rupert Murdoch was seen hanging around Bebo, the social network which is officially "looking for funding" and unofficially looking for a buyer. Here's a look at Bebo, MySpace and Facebook all together on the world stage.

BeboMySpaceFacebook.jpg
(Photo by jonrawlinson)

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<![CDATA[What was Rupert Murdoch doing visiting Bebo?]]> News Corp. chairman Rupert Murdoch recently paid a visit to social network Bebo, according to Bebo employee Emma Carlsgaard, who posted an update to her Bebo profile about the sighting. What's Rupe doing visiting Bebo? A recent rumor suggests acquisition talks.

Last we heard from the social network, Bebo had just hired a bank in order to find a buyer. A flack soon hushed acquisition talk, saying the company was just looking to get more funding. Murdoch's appearance belies that spin, however.

Why buy Bebo? Three words: Britain, Britain, Britain. According to Hitwise, while MySpace was the no. 10 most visited site in the U.K., Bebo came ahead at No. 7. Murdoch's not known to happily stay in second place, especially in a key market like the U.K.

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<![CDATA[Fox Interactive Media missed its internal...]]> Silicon Alley Insider]]]> http://gawker.com/index.php?op=postcommentfeed&postId=305104&view=rss&microfeed=true <![CDATA[Heads-up, entrepreneurs. Ready to sell your...]]> Financial Times]]]> http://gawker.com/index.php?op=postcommentfeed&postId=271569&view=rss&microfeed=true <![CDATA[Fox Interactive head: Brad Greenspan is a loser]]> Ross Levinsohn - ValleywagFox Interactive head (and MySpace buyer for News Corp) Ross Levinsohn (pictured) on Brad Greenspan, the former MySpace founder who's sued MySpace for allegedly lying about its value to investors, and Fox for allegedly censoring him:

He's lost every single motion he's charged against us. It's like when Mike Tyson kept trying to win this fight, and the guy kept getting up, and Tyson kept knocking him down.

It's kinda sad...two years before we bought the company, they kicked him out. For a guy who got $40 or 50 million from the sale, I mean...life's too short.

[Spoken onstage at Web 2.0 Summit]

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