Musk, apparently eager to give the magazine an exclusive and reassure buyers who must put down a sizeable $40,000 deposit for a car that they won't see until 2011 at the earliest, said that GE Capital was an investor:

Q: What can you say to reassure buyers fearing you might go under?

A: Even in the worst case of an Armageddon scenario, I'll personally refund people [their money] if need be. I think there's very little danger of that. We've raised around $40 million, and a bit of news that hasn't come out yet [is] General Electric is investing in Tesla. [GE Capital] will be the second-largest investor in this round, after me. Our business plan that we presented to investors gets us to profitability by the middle of this year, even if some negative stuff happens.

A Car and Driver spokeswoman confirms that the magazine is running a story on Tesla in its May issue.

Musk appears to speaking about Tesla's long-delayed $40 million debt financing round which just closed this month. We asked GE if they had invested in the company. Andy Katell, a spokesman for the GE Energy Financial Services unit said no:

We have not invested in Tesla, although we are closely watching it and several other companies in this area.

In January, speaking at a town-hall-style event for Tesla buyers, Musk had hinted that a major player with a "household name" would soon announce an investment in Tesla. So add this to the list of Musk's statements which later prove inoperative.

Update: Tesla now says GE had promised an investment at the time Musk gave the interview to Car and Driver, but backed out the day it was supposed to wire funds to the company.

Six Sigma has been part of America's corporate culture for a couple decades now; some 80 percent of the 100 largest American companies now use it. But General Electric, NBC's parent, is particularly famous for its Six Sigma fetish. GE does not think it's a laughing matter: "It is not a secret society, a slogan or a cliche," GE's website harrumphs.

What does it means in practice? As Universal found out after GE bought the Hollywood studio, it means lots and lots of meetings. "They are very focused on results," Universal Studios president Ron Meyer said of his new owners to the Times in 2004, after the acquisition. "They don't want surprises."

The idea behind Six Sigma is that every process of a business should be executed with as few errors as possible — the target Six Sigma aims for is 3.4 errors in every 1 million attempts. Now, lots of companies follow silly management philosophies. But Six Sigma takes on religious overtones at G.E. because of its followers fervent belief that it is a universal belief, enforced in every facet of the corporate empire. Even, at one point, according to a (maybe apocryphal) well-told anecdote to comedy writing. Former GE chief executive Jack Welch is said to have once ordered the counting of the number of laughs each episode of NBC's sitcoms.

Eliminating deviations is entirely wrongheaded when the audience wants something fundamentally new. Six Sigma's not a bad practice for industrial manufacturing, but it's not easily applied to fields like information technology, entertainment, R&D, or startups — in other words, everything that increasingly drives what's left of our economy.

Then again, maybe Fey, who bought a copy of Six Sigma for Dummies, is learning something. When 30 Rock launched in 2006, Fey sprinkled episodes with Six Sigma jokes. One of her comedic predecessors, David Letterman, delighted in mocking GE after it bought NBC. Here is a process that can be defined, measured, analyzed, improved and controlled: biting the hand that feeds you. It delivers a laugh every time. The black belts would be proud.

GE owns vast rights of way for the electrical grid, which could potentially aid Google's efforts to build their own Internet backbone infrastructure — even over the transmission lines themselves. And of course, less demand for electricity combined with stable supply means cheaper juice for Google's giant datacenters. The real question is, what's in this for Immelt and GE? (Photos by AP/Phelan M. Ebenhack, Mark Lennihan)