<![CDATA[Gawker: valleywag, general motors]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, general motors]]> http://gawker.com/tag/valleywag/generalmotors http://gawker.com/tag/valleywag/generalmotors <![CDATA[Steve Jobs for CEO of General Motors!]]> Esquire: GM should hire Apple CEO Steve Jobs, assuming he doesn't die and stuff.

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<![CDATA[How Bailout Fatigue Could Doom Us All]]> A Wall Street bailout. An auto bailout. A housing bailout. And now, the last straw: a Bernie Madoff bailout. Pass the bucket: my stomach needs a bailout.

A $13.4 billion loan package for General Motors and Chrysler will exhaust the last of the $350 billion Congress granted the Treasury for bailout measures. The measure comes even though polls show most peole don't believe the auto industry deserves saving.

Can you blame us? The relentless rain of billion-dollar headlines, writedowns and recovery plans, toxic assets and bankrupted investors, has worn out our financial sympathies. Already, the sight of Detroit's chiefs flying in their private jets to beg Congress for money stoked popular outrage. How many more bailouts can we take?

And yet we have a month to go before anything can really happen, with Dubya a lame duck and President Change still president-elect. A blog-accelerated news cycle will make that seem like an eternity. By the time Barack Obama takes the oath of office, we may be tired of staging rescues.

That is a real danger for the heirs of Maynard Keynes, who are planning to inject hundreds of billions of dollars of taxpayer money into the American economy. We desperately need to fix roads and bridges — remember the collapse of I-35W? — and the repair work alone could keep hundreds of thousands of people employed.

But one man's stimulus package is another man's bailout. The more plans dribble out, the more cynical we become that any of them will do any good. We need a bigger fix — and a better metaphor. A bailout, by definition is a temporary measure; water keeps flooding in. At some point, you have to patch the leaks. Or abandon ship.

(Photo via Old Picture of the Day)

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<![CDATA[GM's scare tactics fail to win over YouTube users]]> General Motors has posted its call for an auto-industry bailout directly to the Net, with predictably disastrous results. GM marketers have clearly fallen for the myth of Internet PR — that taking a company's message directly to the people through social media will give it a much friendlier reception than if it is filtered through the mainstream media. The reality?

Slapping an infomercial on YouTube will generate far worse publicity than talking to friendly Detroit-based hacks on the automotive beat, who are every bit as dependent on the U.S. car industry for their paycheck as assembly-line workers are. The 81,724 YouTube viewers who have watched the clip are as vicious as ever, rating it two stars out of five (a mercy rating, surely), calling for GM's collapse, and decrying the notion of a government bailout. The only upside for Detroit's messagemakers: The instant YouTube reaction allows them to take their PR campaign back to the shop all the sooner.

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<![CDATA[GM forced to blog by social media hype]]> How sad: General Motors has a "social media manager" — a person charged with appeasing bloggers, coddling tweeters, and enabling commentards. Natalie Johnson, said manager, explained that the company was compelled by mysterious forces on the Internet to launch GMnext.com, a new website where users generate the content: "It's hard to put a specific dollar value on this, but it's something we have to do." Actually, GM didn't.

Johnson argues that the company needed the site to speak to young users. Well, sure: The site may well generate a lot of talk, and let young, spoiled millennials feel like a big, bad car company cares about them. But will keeping youngsters glued to their computers, complaining about their latest slight, move cars off dealers' lots? Affordable, energy-efficient cars that don't suck would speak far louder. We suggest a new slogan for the venerable car brand: "Keep America trolling."

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<![CDATA[Pity the poor 13-year who clicked on this "Let's Get Naked" video]]> In character, the used-car dealer is a close cousin to the Web spammer, so he appreciates the advantages of misleadingly labeling a car ad as porn in order to drive up views, which is what Massachusetts-based Clay Corp. did with a YouTube video titled "Let's Get Naked." Expect much, much more of this to come: There are 20,800 car dealerships in the U.S., and one in four use Web videos to market themselves, reports Ad Age. In 2006, General Motors stopped marketing its used cars anywhere but online. GM marketer Larry Pryg says car dealers made the move because Web video is often free to distribute and even cheaper to make than your average BUY! BUY! BUY! NOW! NOW! NOW! local car-dealer commercial. Clay Corp's deceptive video:

Can you spot the one that doesn't belong?

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<![CDATA[GM to taunt hipsters with more online ads]]> General Motors' marketing head for North America told Ad Age that GM now spends 1 in 4 ad dollars online. But moving online is also a way to cut the total ad-budget denominator in that equation. The more efficient online ad market requires less spending. One analyst sums it up: "Everyone is fine-tuning ad budgets now, and by paring back the ad budget, you can cut out millions in a minute." Bonus stat in the article: 1/3 of the people who buy American brand autos don't use the Internet as part of the shopping process.

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<![CDATA[With Bill Gates gone, Microsoft to stop selling the last operating system he actually liked]]> Microsoft's Vista apologists no longer have to worry about former chief software architect Bill Gates letting slip an admission that its latest operating system sucks, sending computer makers and users back to Windows XP. As soon as Dell, HP and other major manufacturers sell their current-supply of XP-loaded PCs, no more will come off the shelves as Microsoft ends production of the aging but quite functional operating system today. But instead of moving on to Windows Vista, large corporate clients like General Motors intend to purchase Vista-loaded computers and "downgrade" them to XP. Meanwhile, only 8 percent of all software developers are working on applications for Vista, while 49 percent continue to develop for XP.

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<![CDATA[Volt To Get Twice The Batteries, GM Wants Twice The Tax Credit]]> General Motors is lobbying for a $7,000 tax credit for buyers of the $30,000 $40,000 2011 Chevy Volt — more than double that originally offered for Prius buyers. The automaker's arguing the credit should be based on battery capacity. "What we favor is actually a sliding scale depending on how much battery you have on board," said Jon Lauckner, GM VP for global program management. "When I talk about $6,000 to $7,000, we're talking about a battery that's at least two times the size of a typical conversion plug-in or even a plug-in hybrid that we would offer." Of course, since new Chevy products apparently now command 4 times their MSRP, we predict the Volt will cost $153,000 after the tax credit.

If congressional leaders agree to GM's recommendation, the Volt could have a "real" price to consumers closer to the originally reported $30,000. However, since GM is suggesting basing the tax credit not just on battery size, but also on the potential quantity of petroleum avoided, lawmakers could conceivably balk at the tax implications as more alternative fuel vehicles enter the market. In the meantime, we're going to stuff 30 batteries into the back of the Jalopnik Caprice and wait for our $21,000 check from the gubment, secure in the knowledge we're still creating the usual level of smug.

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<![CDATA[Toyota To Build Next Prius In The US? With GM?! In California?!?!]]> According to the Japanese daily newspaper Tokyo Shimbun, unnamed sources inside Toyota have informed them the company is in talks to assemble the new Toyota Prius hybrid in the United States in partnership with General Motors. Say what? That Toyota wants to build the next-generation Prius in the United States, given its popularity (they're harder to find) and a weaker dollar, that isn't the hugest surprise. The choice of Fremont, California would be an interesting choice as it means the Prius would be built at the NUMMI plant, a joint venture between General Motors and Toyota. The plant currently builds both the Toyota Corolla as well as the Pontiac Vibe — both built on the same shared platform.

The choice of whether or not to allow the Prius to be assembled in the United States (most of the parts will likely be built in China/Japan) or the choice of production facilities is probably more Toyota's than GM's. More importantly, according to one Toyota spokesperson, they are actually contemplating the decision:

"Nothing has been decided on production of Prius at the joint venture New United Motor Manufacturing Inc., even though Toyota is always seeking ways to build the most appropriate production system."
This brings all sorts of questions to mind. Like whether GM would get their own version of the Prius to sell? Would they license the powertrain? What does this mean for the Chevy Volt expected to come to market in the next two years? All we know is given how much Californians love the Prius it would be like building a sweet tea factory in Lufkin. [Tokyo Shimbun via Carscoop]]]>
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<![CDATA[General Motors technology chief plans to skip Windows Vista]]> GMtower.jpg"We're considering bypassing Vista and going straight to Windows 7," GM technology chief Fred Killeen told BusinessWeek. He said that replacing Windows XP with Vista would require the company to buy too many machines. "By the time we'd replace them, Windows 7 might be ready anyway," he said. Fred, Fred, Fred — if you ask Microsoft, Intel, Dell, and the rest of the technology industry, buying too many machines is sort of the point. (Photo by ceonyc)

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<![CDATA[Gmail users end up at GM.com by mistake]]> The Freakonomics blog and search-data company Hitwise found that there are quite a few Gmail users who accidentally end up at GM.com when they mean to go to Gmail.com. In fact, 0.94 percent of GM.com visitors go to Gmail.com on their next page load versus 0.14 percent for Toyota.com to Gmail. No word from GM, but it's doubtful that any of these accidental visits turned into purchases. (Photo by AP/Paul Sancya)

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<![CDATA[General Motors to increase Web ad budget]]> U.S. automakers will shift a larger percentage of its multibillion-dollar advertising budget from television to online. GM is allowing regional dealers to choose how their ad dollars are being spent, but the company is encouraging them to spend it on the Internet. GM's data indicates that the Net is the first place potential shoppers go when looking for a car. Too bad the Internet can't just build them a car people want to drive! (Photo by AP/Paul Sancya)

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<![CDATA[Jalopnik Drives Chevrolet Tahoe Hybrid]]> We recently got a chance behind the wheel of a road-test model 2008 Chevrolet Tahoe Hybrid. We can now confirm that yes, it is still an SUV as well as being a hybrid. At the heart of the Chevrolet's two-mode hybrid system, developed with BMW and the erstwhile DaimlerChrysler, is a transmission that brings together the planetary and fixed gears of an autobox with dual electric motors. That same transmission joins forces with a V8 engine to retain the part of SUV folks like, with the added bonus of an uptick in fuel efficiency.

Installing the hybrid powertrain meant giving the Tahoe a distinctive look. Since the system adds on around 400 pounds of curb weight, GM engineers set about removing mass from other places. Aluminum replaces steel at the rear lift-gate, hood and bumper. An all-new stamping of the hood ties into modified front-end features to increase aerodynamic slip. Even the running boards have been redesigned to help the Tahoe slide thorough the air with less effort. Further mass was extracted from the seats, wheels and tires.

Starting the Tahoe was standard turning-the-key type business. As in Toyota's Hybrid Synergy Drive system, the screen normally occupied by the navigation system now features animated graphics displaying what percentage of which mode is powering the vehicle. There's also a simpler economy gauge with a needle left of the speedometer to prevent driving mishaps while gazing at the fancy display.

Also as in full hybrid systems like Toyota's and Ford's, a feather foot will keep the Tahoe in full electric mode. A leaden foot brought on the familiar Chevrolet V8 kick, which scooted the monster into motion as expected. Some quick regenerative braking brought the Tahoe to a stop, and full autostop mode silenced the behemoth in standstill Santa Monica, California traffic.

The usual engine-driven accessories have been replaced by all-electric versions, so power steering and AC work while the Tahoe is running in both electric-only and autostop mode. Besides hanging out in California, the Tahoe and GMC cousin Yukon have both been run up to the cold of the Great White North for frigidity tests and down to Death Valley for a scorched-earth exam. As GM staff pointed out, the core hybrid technology behind the two-mode transmission had also been torture tested in the running gear of GM-Allison public transit buses before being incorporated into the larger GM hybrid plan, of which the two-mode Tahoe is just one part. The other part is the Volt plug-in dealy.

Cramming hybrid technology into the existing Tahoe body without having to tear up the base platform or the Arlington, Texas plant where the Tahoe will be built has helped streamline production. GM expects to have the two-mode system installed in showroom Tahoes and Yukons available this this Fall as 2008 models. GM says the system improves city mileage by 40 percent. GM's has yet to reveal highway improvement figures, though had said the composite highway target was 25 percent. Engineers say they're hoping to best that highway figure when the official numbers are released.

Channeling the power according to driver demand is the HOS, or Hybrid Operating System. By joining the HOS and two-mode transmission with existing engines, GM plans to make hybrid technology across the entire model lineup. Theoretically there are no limitations as to which engines can bolt up to the two-mode transmission, from full size trucks to smaller Saturns. A turbodiesel or even flex-fuel engine could married to the transmission, with the HOS sorting it all out. Such modularity could give GM an edge when it comes to hybrid line expansion. Pricing has yet to be announced, but we were assured the Tahoe and Yukon Hybrids would not be the most expensive models on the showroom floor. Still, we're saving our change for the Hoss Cartwright Bonanza Edition Yukon.

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