<![CDATA[Gawker: valleywag, getty images]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, getty images]]> http://gawker.com/tag/valleywag/gettyimages http://gawker.com/tag/valleywag/gettyimages <![CDATA[Is Getty Images Buying Flickr?]]> 1371126719 8E83339D86We heard a wild rumor that Getty Images agreed to buy photo-sharing website Flickr from Yahoo. At first blush the gossip sounds crazy. Widely-used Flickr is a crown Web 2.0 jewel for Yahoo, which dissolved its own photo site after acquiring the company, and Getty can already license Flickr photos through a partnership announced in July. But upon further reflection there's a logic to the alleged deal.

Though Flickr is popular, Yahoo has long struggled to figure out how to make enough money on it to cover the site's heavy bandwidth expenses. It also struggled to integrate the company after buying it three years ago.

Getty, meanwhile, has a ready monetization model through its existing licensing business. If it owned Flickr outright, it might be able to streamline the current licensing process, which requires Getty reps to contact individual Flickr account holders, obtain permission and vet the pictures.

After seeing its margins squeezed by Flickr-based sites like EveryStockPhoto, Getty Images decided to buy one, iStockPhoto. It then sold itself to San Francisco private equity firm Hellman Friedman for $2.4 billion in February. Executives promptly gushed about "the next phase of Getty Images' evolution.... in a very dynamic digital media environment." A Flickr purchase?

It's hard to image Hellman agreeing to pay the nearly $4 billion some speculate Flickr to now be worth. But there's a lot of room between that number and the $35 million Yahoo paid for Flickr in 2005. If the two sides could agree on a number, and if Hellman could somehow assemble the cash in this chaotic economic climate, a deal might just be possible.

We'll believe it when we see it. But if you've heard anything, we'd love to hear it too. tips@gawker.com

UPDATE: A Getty staffer wrote in. The staffer hadn't heard anything about a merger and noted that money seems tight, with the Christmas and summer parties rumored to be cancelled or reduced in size. Further, no additional staff were hired for the Flickr partnership.

(Photo by adactio on Flickr)

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<![CDATA[Getty and Flickr partnership took too long]]> Yahoo's photo-sharing subsidiary, Flickr, announced it has partnered with Getty Images to streamline the process for Getty's photo editors who want to buy images from Flickr users. For the privilege, Getty will pay Flickr a fee. It's a good idea, but one that took to long to come to fruition. Two years ago at a party in New York, Flickr cofounder Stewart Buttefield told me one way the photo-sharing site could finally make money for Yahoo:

A lot of people buy photos from Flickr users. But people have to know the person, and send them a Flickr mail and they have to negotiate a price. It's a very high-friction process. Taking the friction out of that would be one of things Flickr could do to monetize.

Two years later, the tinnovative Butterfield and his cofounder and wife, Caterina Fake, are out of the company. Maybe now Butterfield's bizarre resignation letter makes more sense? (Photo by ericskiff)

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