<![CDATA[Gawker: valleywag, giga omni media]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, giga omni media]]> http://gawker.com/tag/valleywag/gigaomnimedia http://gawker.com/tag/valleywag/gigaomnimedia <![CDATA[The death of conversational marketing]]> An unproar in the world of tech blogs is uncovering a broader fault line between writers and advertisers. Om Malik's GigaOm and his other blogs have dropped their outside ad-sales firm, Federated Media, a startup run by John Battelle. Federated isn't just another ad network, nor is Battelle just another entrepreneur; he helped start Wired and The Industry Standard and an author of a book about Google, thinks that the future of marketing is conversations. And he launched Federated around that notion. Rather than shouting at readers with ads, marketers will use blogs to engage with their readers — and pay handsomely for the privilege. That's his theory, at any rate, which he is expounding in a forthcoming book.

The reality: Battelle's dream of conversational marketing has turned into something more like the schlocky endorsements radio hosts get paid to do. By falling so short of his rhetoric, Federated's experiments have mostly ended in embarrassment, both for him and the bloggers he represents. Last year, he roped Malik and other writers into a scheme to have them recite a Microsoft slogan. And though Battelle apologized for that advertising campaign, he's conducting a similar campaign for Intel — though he has wisely picked so-called "social media marketers" with less journalistic credibility to lose; most already willingly shill for products on Twitter, Digg, and the like.

That's the insult. But Battelle's company has also delivered an injury, in the form of an abrupt slashing of advertising rates. GigaOm, TechCrunch, Silicon Alley Insider, and a host of other tech blogs represented by Federated have had their official rates cut 35 percent; deals negotiated with large advertisers are presumably being struck at even steeper discounts.

So Malik has taken his business elsewhere, to IDG, the publisher of PC World and several other large technology trades. As with Federated, IDG will sell ads, keep a large portion, and share the rest with Malik's company; 30 to 40 percent is a typical commission in the business. IDG has a vast army of salespeople to serve its print publications; as the print business vanishes, it makes sense to busy them with selling online advertising. Federated, meanwhile, has had to assemble its sales team from scratch.

Federated's slogan is that it is "author-driven." What does it say that an author has been driven from its ranks? Malik and Battelle are both savvy businessmen who know each other well. (I have known both for a long time, too, and edited their columns at the late Business 2.0 magazine.) IDG simply cut Malik a better deal, I believe — and no amount of rhetoric about "serving authors" from Federated could make up for the financial shortfall. In every negotiation, the time arrives to wrap up the conversation and strike a deal.

(Photo by Scott Beale/Laughing Squid)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5096382&view=rss&microfeed=true <![CDATA[VC reporter finally joins the team]]> No one's surprised that GigaOm founder-and-whatever-else Om Malik has joined True Ventures as a partner. Or that he buried the news near the bottom of a lengthy blog post last week. Or that it took days for reporters to discover the blog post, with its classically obscure Malikian headline, "Evolving My Work Life." The New York Times felt obligated to quote a journalism ethics prof on the potential conflict of Om being both a Valley VC and a reporter on Valley VCs. But let's be honest about the Valley's take: No one cares. Like fellow reporters-turned-moneymen Michael Moritz and Stewart Alsop, Malik will finally, finally be taken seriously by the people he's been following for years. (Photo by Brian Solis)

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5046919&view=rss&microfeed=true <![CDATA[There's no such thing as bad publicity, but over such a boring blog post?]]> Jason Harris, a freelancer for GigaOm's Web Worker Daily site, was caught plagiarizing an article about Gmail. The truly sad part: This is the first time we've heard someone mention Web Worker Daily in months. [Regret the Error]

]]> http://gawker.com/index.php?op=postcommentfeed&postId=5016910&view=rss&microfeed=true <![CDATA[Who's going to TechTalk Menorca, the Balearic boondoggle?]]> Martin Varsavsky, the founder of Wi-Fi startup Fon, has concocted another excuse for Web 2.0's jet set to rack up frequent-flier miles and buy carbon offsets: It's called Menorca TechTalk, held on Varsavsky's ranch on the Mediterranean island this weekend. The website is password-protected, but Valleywag got a list of who's going. It's a curious mix of professional conference attendees, like Rapleaf's Auren Hoffman, Loïc Le Meur of Seesmic, TechCrunch's Michael Arrington, and David Sifry of Technorati, mixed in with a few people who have day jobs. There are even Googlers on the list — and when have you known those lot to leave the protective bubble of Mountain View? Oddly, Jimmy Wales did not seem to make the cut, though his New York patroness, Louise Blouin MacBain, is listed. In the comments, sort the TechTalkers into your preferred categories.

  • Alan Levy (BlogTalkRadio)
  • Alec Oxenford (OLX, DineroMail)
  • Alejandro Estrada (DineroMail)
  • Alexis Bonte (Erepublik.com)
  • Andrew McLaughlin (Google)
  • Anil de Mello (Mobuzz)
  • Arturo J. Paniagua (Hipertextual)
  • Auren Hoffman (Rapleaf)
  • Axel Schmiegelow (Sevenload, Denkwerk Group)
  • Benjamí Villoslada (Menèame)
  • Brent Hoberman (Mydeco)
  • Carlos Martìn (IG Expansiòn)
  • Cedric Maloux
  • Christophe F. Maire (Nokia gate5, investor)
  • Claudia Gisiger-Gonzalez (UNHCR)
  • Dan Dubno (Blowing Things Up)
  • David Sifry (Technorati)
  • Demian M. Bellumio (Cyloop)
  • Eduardo Arcos (Hipertextual)
  • Efe Cakarel (The Auteurs)
  • Ehssan Dariani (studiVZ)
  • Esteban Sosnik
  • Esther Dyson (EDventure)
  • Felix Petersen (Plazes)
  • Hans Peter Brøndmo (Plum)
  • Ibrahim Evsan (Sevenload)
  • Ivan Communod (Vpod.tv)
  • Jacob Hsu (Symbio)
  • James Gutierrez (Progress Financial)
  • Jennifer L. Schenker (BusinessWeek)
  • John Markoff (The New York Times)
  • Joichi Ito (Creative Commons, Six Apart Japan, investor)
  • Jon Berrojalbiz (Trading Motion)
  • Jonas Birgersson (Labs2)
  • Jörg Rohleder (Vanity Fair)
  • José María Figueres (Grupo Felipe IV)
  • Jose Marin (IG Expansion)
  • Julio Alonso (Weblogs SL)
  • Lars Hinrichs (XING)
  • Loïc Le Meur (Seesmic)
  • Louise T Blouin MacBain (Louise Blouin Media)
  • Lukasz Gadowski (Spreadshirt.com, investor)
  • Lukasz Wejchert (Onet.pl)
  • Marc Samwer (European Founders Fund)
  • Marcelo Claure (Brightstar Corp.)
  • Marko Ahtisaari (Blyk, Dopplr, FON)
  • Mathias Entenmann (Betfair)
  • Matt Biddulph (Dopplr)
  • Megan Smith (Google)
  • Michael Arrington (Techcrunch)
  • Michael Jackson (Mangrove Capital Partners)
  • Michael Wolf (Farallon Point)
  • Nikesh Arora (Google)
  • Ola Ahlvarsson (Result, FON)
  • Om Malik (Giga Omni Media)
  • R.J. Friedlander (Grupo Planeta)
  • Ricardo Galli (Menéame)
  • Rodrigo Sepúlveda Schulz (Vpod.tv)
  • Rupert Schäfer (DLD, Hubert Burda Media)
  • Scott Rafer (Lookery, Mashery, Winksite)
  • Tariq Krim (Netvibes)
  • Thomas Crampton (Next Media)
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