<![CDATA[Gawker: valleywag, girls gone wild]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, girls gone wild]]> http://gawker.com/tag/valleywag/girlsgonewild http://gawker.com/tag/valleywag/girlsgonewild <![CDATA[The Many Delusions Of Playboy CEO Christie Hefner]]> Christie Hefner, the current CEO of Playboy Enterprises, is hardly a shrinking violet. But, sometimes, even the best CEO can use a little media training. In a series of new videos for the site Big Think, she spouts off about the Playboy brand, her father's sense of perspective and the future of online porn that made us wonder, frankly, how she managed to be a relatively successful CEO with such blinders on (or whether she's an even better bullshit artist than her dad).

The first entry, entitled Christie Hefner on the Difference Between Playboy and Porn, Hefner doesn't talk so much about why Playboy isn't porn, but about how it is a lifestyle. She says:

I think what Playboy aspired to from the beginning was to represent the good life, and part of that was the attraction between men and women and the romantic part of life.

See, while it's true that mutual attraction is important, there isn't a lot of mutuality about wanking to pictures of naked women that will likely never sleep with you.

Hefner also talks about why it's important to make sure your branding is coming across the way you want it to.

So I think the lesson is to actually understand what you believe your brand mission is and then to be true to that in terms of how the consumers see it. And that's a combination of your own standards and some regular research into whether the consumers are perceiving your brand the way you want them to.

Do you think Hefner's looked into what the Playboy brand is selling folks these days? I don't know how "sexy" union suits connote the good life, but then, perhaps I'm jaded.

In Christie Hefner on Playboy's Next Online Play, she talks about re-launching Playboy's online presence based on all these new and exciting things like social networking, widgets, personalization and video content. She says "I think the days of the walled garden approach are in the past." Actually, they were in the past a couple of years ago, but it did kind of made us pity her tech people, who have likely been pushing for these changes for years.

It was, however, in the segment Christie Hefner on Management vs. Leadership when she talks about her father, that we became just a little concerned about how far removed from reality Hefner might be:

I think more than anything else he has been instrumental in developing just a sense of perspective and balance. So, as hard-driving as he is — and I think that there are no entrepreneurs that are successful who are not hard-driving — and I think he would admit he gave up basically having and raising a family to make Playboy the success that it is. At the same time, I think he has the right kind of perspective on life as to what the truly important things are, and that's probably the best lesson that you can give, particularly to your children.

Umm, let me get this straight. Christie Hefner has been running the company for 20 years while her father slept with countless women on her payroll who are much younger than her (something he undoubtedly did instead of raising her, his daughter, when she was a youngster), reportedly kicking his 18-year-old son out of the house so he didn't have to share his female roommates, and doing goodness knows what about the other 2 children he has with his wife (they're not divorced) who he separated from in 1999, but he knows what's important in life and communicates that to his kids? Good to know someone out there has some perspective.

Christie Hefner On The Difference Between Playboy And Porn [Big Think]
Christie Hefner On Playboy's Next Online Play [Big Think]
Christie Hefner On Management vs. Leadership [Big Think]

Related: Naked Ambition [Radar]

Earlier: The Playboy Store: An Assault On Good Taste

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<![CDATA[Girls Gone Wild's Joe Francis pleads for support on YouTube]]> Joe Francis, the creepy smutrepreneur who teased us all with promises of Ashley Alexandra Dupré footage, has taken to the Internet to demand his rights under the Constitution. Seems a judge and prosecutors in Panama City, FL abused Francis in all sorts of illegal and unethical ways. The sad thing is that I have to support Francis on this issue. And if you like your porn cheap and freely available, you probably should, too.

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<![CDATA[Ashley Alexandre Dupré drops suit, Joe Francis to take his cut]]> Well after the Eliot Spitzer scandal has subsided and bronzed call girl Ashley Dupré no longer makes headlines, she's dropped her case against Girls Gone Wild's entrepreneurial ex-con Joe Francis over the online release of a video characteristic of Francis's oeuvre. We can only hope the young Dupré, pictured here in her high school yearbook, walked away with not just a settlement up front but points on the back end. Sadly, the market cap on her performance can have only been diminished by the wait — I can imagine a band manager-type, buoyed by well-bankrolled rap videos, holding out for mainstream money.

Not to mention the lawyers along the way happy to take 40 percent, knowing all along that at best a confidential deal would be struck so that Francis could get on with the business of spooning out the dozens of hours of Dupré footage to horny Web gossips. But then maybe waiting to settle was the smart economic move — the GGW site no longer features Dupré as a come-on, and if I were Francis I'd sign whatever it took to restore my sagging search rank.

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<![CDATA[Why can't Joe Francis get it up for Ashley Dupre?]]> The video Joe Francis has promised would be on the Girls Gone Wild homepage yesterday evening was finally posted this afternoon, but reveals nothing beyond what's in the stills. The Associated Press has more footage than Francis's customers, who can claim deceptive advertising if their Dupré-motivated signups don't deliver on the naughty bits. There's nothing in the members' area, the site is slow to respond, and support emails remain unanswered. Francis could be playing the tease and building anticipation. Or perhaps he's worried that after an explosive burst of traffic, the site would go down. Which is surprising, because commenter Dweezil tells us Francis's backend is fully scalable.

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<![CDATA[Ashley Dupre's "Girls Gone Wild" video hits the Web, ruins everything]]> It was once such a heartwarming story. New Jersey local girl Ashley Alexandra Dupré goes to the big city, meets a few friends, records a hit song, and makes good. Now, posting the above video to the Web, an alleged rapist will profit off all her hard work, one $29.95 subscription at a time. Must the Internet turn everything tawdry?

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<![CDATA[Girls Gone Wild tests online video's mass appeal with Ashley Dupre]]> Leave it to skeevy softcore baron Joe Francis to prove, irrefutably the commercial merits of digital video and online distribution. Until the advent of cheap cameras, storage and a timely way to get the footage to the masses with little fear of censorship, Francis's Girls Gone Wild cameramen would never have shot seven hours of a then-unknown Ashley Alexandra Dupré shaking her rump, gettin' nekkid and kissing other teens. The Internet makes everything cheaper: Francis had offered Dupré $1 million to appear in a video, until he discovered she was already in his archives. Which means he's getting her for the price of beer and a bus ticket.


Dupré's R&B track has netted her six figures so far. But imagine how many $29.95 signups Francis will see from the video excerpted above — not to mention continued monthly billings to lazy horndogs who forget to cancel their accounts. Guess who else won't be cashing in? Hustler, Vivid, Skinemax or any other old-media video distributor. In less than 48 hours, any footage he posts will be on file sharing networks for free. That's why Francis knows he has to move this product fast.

A lesson to young women: Protect your long tails. Don't sign on the dotted line without a lawyer or agent present, and make sure you hold onto the source footage. It might just be worth something, and Valleywag would rather see you cash in than Francis any day.

(Still and clip from Girls Gone Wild)

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