<![CDATA[Gawker: valleywag, godaddy.com]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, godaddy.com]]> http://gawker.com/tag/valleywag/godaddycom http://gawker.com/tag/valleywag/godaddycom <![CDATA[Defying online-ad supremacists, Super Bowl most lucrative ever]]> superbowllogo.pngSo much for the death of television. 97.5 million people, a Super Bowl record, watched my beloved New England Patriots lose to the New York Giants, according to Fox. 107.5 million people watched the last half-hour of the game, besting the 106 million that watched the final episode of M.A.S.H. Television advertisers, who paid $2.7 million for each 30-second spot, definitely got their money's worth. Altogether, they spent $156 million on the five-hour game. It takes Google three days to make that much money.

Adding insult to injury, the TV ads did an excellent job of driving traffic online — the usual reason why one buys Web ads. MySpace's Super Bowl ads page has received 14.5 million views as of this afternoon, and GoDaddy.com received 1.5 million views during the game by viewers looking for the ad that didn't make it past Fox's censors.

As for my Patriots? There's always next year — and pitchers and catchers report February 14.

]]> http://gawker.com/index.php?op=postcommentfeed&postId=352489&view=rss&microfeed=true <![CDATA[Tech ads from the Super Bowl]]> While none of these can match the drama of Apple's 1984 ad — or the actual football game — a few of this year's crop of tech ads made me laugh. Check out these clips from Dell, GoDaddy.com, Cars.com, CareerBuilder, E-Trade and more.


  • Dell Product (Red)
  • Cars.com Glondoor Stone
  • Cars.com Witch Doctor
  • E-Trade Trading Baby
  • E-Trade Banking Baby
  • CareerBuilder.com — Queen of Hearts
  • CareerBuilder.com — Firefly
  • Special bonus: FedEx — Carrier Pigeons
  • Extra-special bonus: GoDaddy.com

  • Looking for more? Catch the GoDaddy.com ad that Fox rejected.

]]> http://gawker.com/index.php?op=postcommentfeed&postId=352127&view=rss&microfeed=true <![CDATA[The 10 most memorable tech Super Bowl ads]]> Behold the best tech ad in Super Bowl history: Apple's "1984" ad, which cost $1.6 million to make and run, and only aired nationally once. The following nine ads, while perhaps not as iconic, are all fascinating in how they seek to make the mysteries of tech compelling to the masses.

  • Apple's "1984" ad
  • Monster.com from 1999
  • CareerBuilder.com from 2005
  • GoDaddy from 2005
  • Xerox from 1977
  • E*Trade from 1999
  • Pets.com from 2000
  • Computer.com from 2000
  • SalesGenie.com from 2007
  • OurBeginnings in 2000
]]> http://gawker.com/index.php?op=postcommentfeed&postId=351915&view=rss&microfeed=true