Like, seriously obsessed. The way that Apple geeks are obsessed with Steve Jobs dolls, except with more hair-braiding.

American Girl follows a specific formula — create a plucky pre-teen character and set her in a romanticized historical setting. Model a matching doll with pretty hair, clothes, and accessories, sit back and profit. If you're unfamiliar with the brand, then you've never known, or been, a 9-year-old girl. Federated Media, brilliant job on serving up these ads to someone who might appreciate them. Too bad you delivered them about 20 years too late.