The Husky Network takes Heavy's ad wrapper and offers it to other video sites, letting them share a cut of the revenues. Mashable, the Web 2.0 review site, says Heavy's money would be welcomed by most publishers, but the wrapper could be "distracting." Distracting, of course, would be a good thing for an advertiser. But based on the videos Sacerdoti spotted, it's hard to imagine that viewers would be paying much attention to the ad.

I spoke to Sacerdoti to get his thoughts on the Husky Network. He notes that BrightRoll, which places video ads for clients, could in theory be viewed as a competitor to Heavy's new network, but he wasn't aware of Heavy's plans to get into the ad-network business when he wrote the post. And in practice, he says, BrightRoll places ads on more professional video websites, not the user-generated sites Heavy hopes to draw in.

So take Sacerdoti's comments with any requisite grains of salt. All the same, he's got a point. If the already out-of-control content on Heavy's own video site makes advertisers uncomfortable, what will they think about their wraparound banners getting sold on anything-goes independent video publishers?