<![CDATA[Gawker: valleywag, hi5]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, hi5]]> http://gawker.com/tag/valleywag/hi5 http://gawker.com/tag/valleywag/hi5 <![CDATA[Worldwide visitors to Facebook up 153 percent in a year]]> Metrics firm ComScore reports that 132 million unique visitors logged onto Facebook in June 2008, up from just 52 million in June 2007. 117 million worldwide users visited MySpace during June 2008. Its Facebook's first definitive traffic victory, from a source advertisers actually pay attention to, over MySpace. Way down on the list at No. 6 — past the fast-growing Hi5, past still-kicking Friendster — there's AOL CEO Randy Falco's $850 million social network, Bebo, which saw 24 million visitors in June.

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<![CDATA[EMI sues Hi5 and VideoEgg for listening to EMI]]> Record label EMI may have tired of suing individual file sharers for copyright infringement. But a number of music-industry plaintiffs, all partners and subsidiaries of EMI, are suing social network Hi5 and advertising startup VideoEgg in New York Southern District Court for copyright infringement. According to the complaint [PDF]:

While each of the defendants has the right, ability and legal obligation to prevent infringement of plaintiffs’ copyrighted works, they have allowed infringement to go unchecked, content to profit handsomely from advertisements that appear side-by-side with infringing content.

What's particularly about the suit is that EMI's strategy seems to imply that because VideoEgg used technology like Audible Magic and human review to filter copyrighted content from the company's servers, it's more liable, not less.

No wonder YouTube took so long to install filtering software, which has long been demanded by rightsholder organization like the Recording Industry Association of America. In a prepared statement, VideoEgg argues the suit is without merit and asserts that it upheld the law under the DMCA:

VideoEgg has consistently worked to employ best practices to protect content owners. We took all the steps necessary to avoid copyright infringement issues, including systemwide deployment of Audible Magic, the leading provider of content identification services. Moreover, we have never received a takedown notice from EMI nor any of its affiliated companies.

Moreover, the company's deal to provide Hi5 with video uploading services for the social network's users ended in April, so it can not be accused of continuing to enable new cases of infringement. What's worrisome is that EMI is going after a company for doing exactly what the RIAA asked — pro-actively policing its network for infringement. And where's ostensibly tech-savvy former Googler Douglas Merrill in all of this? Somebody needs to explain to EMI's legal team how bad it looks trying to punish one of the companies actually doing their bidding.

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<![CDATA[Social network Hi5's platform gives widgetmakers more new users than MySpace]]> hi5homepage.jpgIn the month since San Francisco-based social network Hi5 launched its platform for independent applications, users have installed widgetmaker RockYou's applications 2 million times. The most popular third-party application on MySpace only has 100,000 installs. The difference? Hi5 links to its application directory from user profile pages and allows application makers to send notification messages to users. Those simple interface elements allow Hi5 users to see which applications their friends are using, which then prompts them to add them, too — the main factor in their spread. MySpace is still working on those kinds of tools, reports VentureBeat. Facebook built those types of innovations into its platform nearly a year ago.

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<![CDATA[Bebo needs cash to keep its servers running]]> Social_Networks_downtime.jpgNow we know why Bebo's so eager for more cash. It needs more servers. According to Pingdom, Bebo has already been down for 12 hours and 28 minutes so far this year. Check out the full chart to see how 13 other social networks have fared so far.

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<![CDATA[ComScore says social networks' growth is slowing]]> Creative Capital got ahold of the December 2007 ComScore numbers for the top social networks in the U.S. — and they are, on the whole, not good. Engagement — average minutes spent on the site per visitor — is down for MySpace and Microsoft's Live Spaces, but up for almost all the other sites. Unique visitor growth is ominously low for MySpace and, in the last three months, LinkedIn. Hit the jump to see the numbers for yourself.

dec07uniquesocialnet.pngMySpace has only added 8 million users since last year — and lost users since October. Valley darling Facebook has nearly doubled its user base, jumping from 19 million to almost 35 million users. Live Spaces and Hi5 have lost users, while Bebo and, incredibly, Friendster have added users, though they are still nowhere near the market leaders. The site with the big focus on business, LinkedIn, has more than tripled in size since last year — but shows almost no growth the past 3 months.

dec07minutessocialnet.pngLeaving aside December, which is a likely outlier for engagement thanks to the holidays, Facebook, Bebo, Hi5 and LinkedIn all show growth between December 2006 and November 2007. Only MySpace and Live Spaces show a drop during that time period — a particularly ominous sign for News Corp.'s MySpace. At 196 minutes per visitor, it's still light years beyond any of the smaller sites. Friendster, which had shown strong engagement growth, up to 109 minutes in October, fell to under 70 minutes in November before plummeting to 40 minutes in December.

As Creative Capital points out, the News Corp. earning announcement next week will give the first insight into the money numbers from MySpace — and we'll know if the slowing growth is affecting the bottom line.

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<![CDATA[VC sponsors a social-network pissing contest]]> chart.jpgVC blogger Fred Wilson gives Google and Yahoo too much credit: He's taking their "Inbox 2.0" initiatives to turn Gmail and Yahoo Mail into social networks seriously. He 's put together a chart comparing the "social graphs" — we think he means "number of users" — of some popular social networks versus Microsoft's Hotmail and AIM.com. Wilson estimates that Yahoo and Google, which aren't actually on the chart, have about 250 million and 60 million users. Here's the chart.

social_nets.jpg

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<![CDATA[Another minute, another Google Gang member]]> Photo by russelljsmithAccording to a source, blog-software company Six Apart has joined as another partner for Google's OpenSocial platform. For those of you keeping count at home, don't bother. The list is surely to grow as word gets out. Social network Friendster, for example, wasn't asked to join the Google Gang. The pioneering social network begged to be included after a story leaked on TechCrunch. Google's secrecy is making the whole "open" affair less than transparent, as different names leak to different reporters. Here's a list of media outlets and the OpenSocial partners they list.


  • The New York Times: Google's Orkut, LinkedIn, Hi5, Friendster, Plaxo and Ning
  • O'Reilly's Radar: Hi5, iLike, Slide, LinkedIn, Plaxo, Ning and Six Apart
  • TechCrunch: Orkut, Salesforce.com, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle
  • Valleywag: Hi5, Orkut, LinkedIn, Friendster, Ning, Salesforce.com, and Oracle

Guess the only way to find out for sure who's involved is to attend CampFire Thursday night on the Google campus. We would, but we have a thing against CamelCase. But bring us back a s'more, wouldja?

(Photo by russelljsmith)

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<![CDATA[Rest of world enjoys social networks, running water, electricity]]> Apparently, overseas, there are social networks other than Facebook and MySpace. Who knew? Read/WriteWeb mentions that social net Hi5 which tallies 35 million uniques per month according to ComScore, making it competitive with Facebook. And yet the name will draw blank stares at a Silicon Valley tech meetup. Like Google's Orkut, Hi5 is huge overseas and virtually nonexistent in the U.S. Hi5 even launched a developer API in August, but got scant coverage from the Web 2.0 crowd. The bias, of course, is partly driven by economics. Tapping overseas advertisers is tough, and so developers planning to build ad-supported websites and applications naturally turn to U.S. markets. But media myopia is a factor, too. Until magazine editors' teenage daughters start using it, Hi5 is likely to remain invisible.

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