Levchin's Slide promotes the practice of sharing every precious and not-so-precious moment with the world at large, and that his company has massive amounts of Facebook user data at its disposal thanks to the popularity of the company's Facebook applications. Yes, the rich are different than you and I: They don't buy into the crap they sell us.

Here's a screen grab we're taking while the site is still online, because we're sure once Arrington find out about this, it's war. Then again, perhaps he'll be flattered by the site's generous estimate of his weight.

The idea of targeting ads to willing customers is not wholly flawed. HotorNot founder James Hong points out that more than 32,000 860,000 Facebook users have declared Starbucks "hot" on his company's Facebook HotLists application. Not shabby at all, but even then, that hasn't hit mass-audience status. Let's say Starbucks advertised to every single one of those users and got them into a coffee shop every day? It still wouldn't really move the needle on sales.

And if Starbucks visits are on the decline, does Starbucks want to preach to the converted — or reach new customers who don't already identify with the brand? Perhaps Starbucks should buy ads that are targeted to people who aren't its fans. Or here's an idea. How about an old-fashioned TV campaign? Last I checked, almost the entire population of the U.S. watches television, while only two-thirds are online.

Last night, almost as if to out-LA LA, SF company BitTorrent had a small party at fluid to celebrate the launch of their CDN network (brilliant business move!). They apparently arranged in conjuction with a local radio station for Ashanti and Sean Kingston to perform to the tiny crowd. I took a picture of BitTorrent's founders Bram and Ashwin to memorialize the moment, sensing that it denoted SOMETHING.. whether it's a sign that the bubble is getting bigger, or the more likely conclusion that techie work is now getting more main stream and therefore a lot cooler remains to be seen! :)

One wonders if Kingston is familiar with Cohen's written work. Violent misogyny — it's not just for rap lyrics anymore!

(Photo by Pierre Joubert)

Dear loyal HOTorNOT star members,

Based on feedback we got from many of you, we have decided to start requiring star memberships on HOTorNOT again. While many of you saw how going free would be good, you also warned us that this would probably lead to more spammers and fake profiles.

You were right, this is exactly what happened. The spammers got aggressive to the point where they were screwing up the system, even causing the "someone wants to meet you" emails to not be sent for periods as long as 5 days.

We don't really regret trying to make the site free so everybody can use it, but it's clear that most of our users believe an inexpensive paid site works better than a free site filled with spammers.

If you left the site after we went free, we hope you'll come back and join again. If you are still here, we hope turning subscriptions back on has a noticable impact for you, helping you meet more people without having your time wasted by the spammers.

thanks, and have fun!

Your friends,
Jim and James
:)

inside scoop is that Hong and the other guy are having problems, can't agree on the direction of the company. Hong wants to take it much further, make it a friendster/myspace thing and throw everything in such as video, blogs, the whole 9. Engineers are leaving and new ones are hard to come by. They may just sell it if they can't work it out in the next 30 days.