Gawker: valleywag, iab

Online ad take bigger than that of radio, cable and broadcast television

Jackson West — Fri, 16 May 2008 14:20:00 EDT

Online advertising grossed $21.2 billion in 2007, beating cable ($20.9 billion), radio ($19.8 billion) and broadcast television ($19.2 billion), according to a report commissioned by the Interactive Advertising Bureau. Of that, 41 percent went to search advertising — which means, for the most part, Google. The total represents a 26 percent increase over last year. What's potentially problematic?

Consumer ads, for such which includes retail, automotive and entertainment sectors, accounted for 55 percent of that — and that's the market most threatened by an economic downturn. Maybe time to break into the billboard business? (Photo by Danny O'Brien)

IAB formalizes rules for online video advertising

Jackson West — Mon, 05 May 2008 17:00:00 EDT

The bad news? The Interactive Advertising Bureau has officially endorsed "preroll" ads, which play before a video. The good news? They're limited to 30 seconds. [Beet.tv]

Crises say what? Internet advertising roaring

Nicholas Carlson — Tue, 13 Nov 2007 11:44:28 EST

Consumers are losing confidence, disposable income belongs to the very wealthiest and tech stocks are taking a beating on Wall Street. Are the dark days upon us? Not according to the Interactive Advertising Bureau. It reports that U.S. Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007. That's 25.3 percent, or $1.1 billion, more than the third quarter of 2006 and yet another historic high.

In fact, the IAB reports that all three quarters in in 2007 have set new highs. Revenues for the first nine months of 2007 totaled $15.2 billion, a 26 percent increase over the same stretch in 2006. Here's a chart:

Marshall Kirkpatrick at Read/WriteWeb thoroughly embarrasses himself by claiming that with its $4.23 billion in third quarter revenues, Google alone makes up for all but $900 million of the industry's record quarter. Nonsense; Google's figure is worldwide, while the IAB's numbers are U.S. only, and a quick check of Google's earnings release would have told Kirkpatrick that Google's U.S. take was $2.2 billion. Still, that is 42 percent of the domestic total. Would the rest of you please pick it up?