Gawker: valleywag, imac

How To Launch an Apple Product in 5 Easy Steps

Mark Wilson — Fri, 06 Jun 2008 10:55:00 EDT

Ladies and gentlemen, after hours of studious dissection of Apple keynotes (requiring countless YouTube clips, a non-linear editing program and a pile of empty Hot Pockets boxes that reaches our ceiling), we've figured out just how Apple "does it" and presented "it" to you here. Launching a new iPod or iPhone isn't about the new-fangled technology; it's about the showmanship. And here are the five, snake-charming ways Steve Jobs lures you to buy a new version of what you already have. SPOILER ALERT: It may involve comparing things to pencils.

Apple's iMac turns 10

Nicholas Carlson — Wed, 07 May 2008 13:40:00 EDT

Steve Jobs rejoined Apple as its "interim" CEO in 1997. One of his first moves in May, 1998: Announcing the iMac — a candy-colored computer in "Bondi blue." The "I," flacks told reporters at the time, stood for "Internet, Individual, Instruct, Inform and Inspire." Unless you're Jobs himself, of course. Then the "I" — which has since been attached to the iBook, iPod and iPhone — stands for "I'm much richer than I was 10 years ago."

Apple sued again over display "color issue"

Jordan Golson — Tue, 01 Apr 2008 18:20:00 EDT

Many blogs are writing up a recent lawsuit against Apple as if it's a big deal. Too bad it isn't, because it's more entertaining than any April Fools' joke we've seen today. The lawsuit alleges that Apple falsely marketed its 20-inch iMac as being capable of displaying "millions of colors" when it can only display "hundreds of thousands" of colors. The difference is imperceptible to the human eye. Apple recently settled a similar lawsuit over its MacBook notebooks. That lawsuit went away out of court after the plaintiffs found it "difficult" to locate clients who purchased computers solely on the "millions of colors" claim. We're waiting for a clever lawyer to start asking Apple customers if they bought computers under the belief the machines would help them get laid.