Lodwick's potential swan song goes like this:

1. I'm okay.
2. Sometimes, being made fun of stings.
3. I acknowledge being stung, and move forward emotionally.
4. I compensate for being stung intellecually by writing off the stingers as perpetually unhappy downers.
5. Tone it down, prominent online gossip publications. You're fucking with the potentially advantageous harmony of the universe.
6. You make fun of weird people, but weird people are special, and you are mean.

Or to quote Lodwick:

Most people do not have my resilience. Eccentrics are delicate and need room to grow. Perhaps a gentler or more balanced approach to telling stories of our lives is in order. An attitude of "these guys are crazy but we love ‘em anyway" might be better for everyone than today's apparent mission: "destroy the weirdos".

Maybe he's correct! There's nothing wrong with eccentrics. They're enjoyable. And so are Lodwick's ridiculous exploits: in the same way a newscaster needs news to thrive, Lodwick's been giving us - spoon-feeding us - solid material for two years strong, now. In fact, one week ago was the two year anniversary of our first "Jakob Lodwick" tagged post!

It all started wayback in August of 2007, when the O.G. of Fameballing started dating Julia Allison, who, over the course of her career, has had few reservations about sacrificing herself on the altar of dignity in older to get a little publicity. She's now on MTV, so you can't say she didn't get the job done. Around that time:

"I believe I am an early-stage Fameball, and nothing I do or say will change my trajectory. I will attempt to use this to my advantage," Vimeo founder and Star Editor At Large Julia Allison doinker Jakob Lodwick has been quoted as saying.

And so it was. Lodwick was ousted from the company he started and hit the bong for us all to see. He claimed he was going to act like a normal human being. And then, after trying to start his own record label, is now aiming for New Museum-esque fame with videos like these:

Jealousy from Odwick.com on Vimeo.

And proclamations about how "cool" he is, like these:

I thought I was joking when I said I was so cool for being oblivious to the Super Bowl. But last night after dinner and a dance [sic] performace, quietly walking through the [sic] streetes of Manhattan and fearing for my safety in light of hundreds of screaming, drunken brutes, the joke became real. I do think I'm cool for being totally unaware of this moronic celebration of big men, big crowds, big bowls of dip, big commercials, and little brains.

Mind you, this is a guy who once had a pretty hot tech startup that perpetual money-spender Barry Diller - currently hosing down The Daily Beast with his cash, sans promised Amazing Ad-Model - had invested in. Nobody's denying the guy might have an idea or two about how to get a startup off the ground. Unfortunately, his ego and need for performance - well-documented in his latest video - might be getting in the way.

Either way, if Lodwick wants to avoid the pitfalls of being poked fun at altogether - as opposed to just having to cope with it - he might want to employ the strategy/sage advice devised by our own burgeoning entrepreneur, Richard Blakeley:

Then again, he does work for us. So, there is that. Meanwhile: pretty sure the symbiosis of the universe is gonna be fine. So long as Lodwick keeps feeding us good material, we'll keep reporting on it. Isn't that how it works?

Four months ago, Lodwick writes, he quit pot after realizing "it made me absolutely fucking retarded every time" (emphasis his). But that apparently doesn't mean the Vimeo founder is going to stop taking disturbing, semi-nude photos of himself, or making wacked-out, often half-naked videos. See the pic above, uploaded to Lodwick's Tumblr earlier today, or this new video of him channeling Eminem.

What Lodwick is going to do is make, and post to the internet, lists like these, illuminating just how much time he devotes to various forms of fameballing (a lot), and what he does with the rest of his time ("child's pose," "intellectual devotional," "Egosurfing"):

Lodwick has made quite a bundle from IAC, the company to which he sold Vimeo; the media conglomerate may even still be paying him $100,000 per year salary not to come to work. Perhaps we should all be grateful he's plowed that money into fizzled ventures like music-sharing site Muxtape (basically shut down by the RIAA) and record company Normative (three CDs for sale!), and that he's now obsessively making lists. As Lodwick himself has demonstrated, his sort of money can fuel a much more disturbing sort of late-20s identity crisis than this one.

Maybe it's all just performance art, the half-naked party appearances, brandishing that knife and going all Taxi Driver at a diner. But that doesn't really make it any less sad, the notion of a hipster millionaire fameball still clawing hungrily, strategically for attention. It would be more impressive if this were all some guerilla marketing campaign for a new class of hallucinogens. See excerpts from the latest installment above.

Perhaps not, if only because Lyle (née Eric) has been more successful in his overshares. His brother uploads videos of scary knife play and intimate moments to the video website he started, while Lyle runs naked through a forest in a Sigur Rós video, according to New York's The Cut. And we haven't heard anything about Lyle turning up topless at business mixers.

Then again, in Lyle's line of work, that would actually be appropriate. When you're prancing about for the likes of Burberry and Lanvin, you're moving beyond fameballing and toward outright stardom. Big brother could probably learn something from his example.

Lodwick has been as conflicted about his oversharing as any other internet fameball; he recently left the internet entirely, only to return. But his emotional volatility has seemed especially pronounced of late.

Earlier this year, Lodwick showed up half naked to a Web networking event and appeared in a variety of strange poses in pictures from the event. He later posted some sex pics, apparently of himself, to his blog.

Then in April he made an insane lipdub video in which he was swinging a knife and punching at the camera.

Now he's looking like a mohawked Robert DeNiro.

Lodwick, who invests in tech startups, says he "makes projects" for a living. Here's to hoping his strange antics just part of yet another "project" by the attention seeker, rather than a genuine indication of his state of mind.

The fired Vimeo founder's latest posting to his video-sharing site is, frankly, frightening. It's also his first in three months.

The comeback, a lipdub of Little Boots' "Meddle," seems innocent enough if you don't watch it closely and completely. "Yay!" wrote one commenter. "You're back"

But about halfway into the video, Lodwick inexplicably swings a knife, which he keeps somewhere off camera. It's only later that Lodwick starts making angry punching motions and using psycho eyes to underline the lyric "you don't know what she hides."

This outburst comes from an on-again-off-again blogger as famous for his emotional volatility as for his prolific oversharing. Lately, his behavior has turned disconcertingly bizarre.

Last summer Lodwick produced a creepy psychedelic video, looking high and nearly catatonic. In January, he turned up at a Web industry networking event shirtless, sweating and flailing his arms. March's internet sex picture seemed an almost pedestrian way of acting out in comparison.

But now there's the knife video. The blade comes out quickly in the excerpt above. A frenetic, apparently naked Lodwick ducks in and out of an enveloping darkness. He's a tortured internet pioneer looking like he's ventured all the way into a new jungle, straight to the heart of dot-com celebrity darkness. He's Colonel Kurtz, and he's seen horrors.

Or maybe Colonel Kurtz was nuts to begin with and just found a way to make us all watch. We probably won't know whether there's anything to learn from the manifest pain of the world's most tortured millionaire until it's too late.

Imeem CEO Dalton Caldwell, whose company already offers a similar product,

A tipster tells us Muxtape investor Jakob Lodwick has been heard to complain that the site's hosting bill alone amounts to $30,000 per day. That figure seems absurdly high — but could our tipster have misheard Lodwick saying the bill is $30,000 a month? After Muxtape's first day, Ouellette posted the site's stats, reporting 8,685 users uploading and playing 19,731 songs over 35,000 visits cost Muxtape $118.17 with Amazon's S3 online-storage service. Extrapolate that first day over a month, at Amazon's standard rates, and you've got a $3,545 hosting bill. Compete.com confirms that Muxtape's user base has grown at least tenfold since then, making a $30,000/mo. hosting bill not just plausible, but likely.

The bill is also far more than Lodwick or Ouellette seem to have expected. In an accidentally published investment term sheet, Ouellette estimated three months of hosting would cost $18,000. That's about $72,000 off the mark, enough to eat through Lodwick's $95,000 investment and shut down the site, angry letters from the RIAA or no.

IAC is moving ahead with plans to spin off four of its divisions by the end of August: HSN (which includes Cornerstone), Ticketmaster, Tree.com (which includes LendingTree), and Interval Leisure Group, which operates vacation sites including ResortQuest Hawaii. That leaves IAC with Ask.com, Match.com and Citysearch. What's happening? Simple: Diller and company have learned that bundling a bunch of diverse online businesses together doesn't create the promised "synergy" of the Web 1.0 boom. Better to let each site fend for itself. Since IAC got rid of Expedia in 2005 (Barry Diller's still chairman of the board), the travel site's ups and downs have closely followed the travel market. That's the watercooler version. You can wonk out with the full details.

Fraps are easy to shoot — just click record while playing a game on your PC. A 10-minute session at HD quality makes for a Godzilla-sized video file to upload to Vimeo.

But filespace isn't the only issue. Management is refreshingly blunt: Vimeo was meant to be a site to share personal real-world movie camera work with friends and family. Dammit, you kids with your Grand Theft Auto 4 clips are ruining everything. Starting in September, Vimeo will delete previously uploaded fraps and ban new ones. Its users, meanwhile, will just decamp to WeGame.com.

Allison's quest for a geek boyfriend paid off in two regards. Nonsociety's design is strongly reminiscent of Iminlikewithyou, the casual-games site run by her current beau, Charles Forman, and the teaser video is hosted at Vimeo, the online-video site founded by Jakob Lodwick, Allison's ex. Too bad she didn't hook up with a boy more experienced at handling back ends.

He's posted the above image — details of an apparent deal with the devil — to his blog, titling it "For personal reference only, please don’t read!" He's gently mocking his former charge, Ouellette, who accidentally emailed terms of his own deal with the devilishly pranky Lodwick to his blog instead of his own inbox. We're hoping Pile's gag keeps running, and encourage you to accidentally leak all your deals to us.

Pile is in the comfortable position of being able to mock Lodwick, Vimeo's Iconoclastic founder, because according to one source, he's largely responsible for saving the site, growing its traffic 600 percent in the last 8 months. What's Pile done so well? Our source says Pile has kept his team focused on improving Vimeo's usability with tweaks here and there, increasing traffic in 5 and 10 percent bumps that have really added up. But also, our source says, Pile's done a very good job of not being Jakob Lodwick, whose "focuses were kind of on the wrong things."

The suits, it turns out. Without Lodwick at the helm, Vimeo's gone from a flatlining also-ran to a fast-growing alternative to YouTube. NewTeeVee reports that Vimeo traffic more than doubled from February to May. Guess Lodwick just wasn't cut out to be a Killer Diller, after all.

Foolish disregard for his severance agreement aside, one has to ask this about Lodwick: What kind of entrepreneur or investor puts his deal terms online, in napkin or any other form? That's an easy one: the same kind of entrepreneur or investor who would relentlessly blog his sad relationship with noted New York nobody Julia Allison, quit the Internet over its injustices, rejoin the Internet in an effort to spread Ayn Rand's message, and then, in a huff for the ages, quit the Internet once more.

Update: Ouellette has taken the memo down, saying he posted it to the Web by accident.

I closed my blog on June 26, 2008. I could no longer handle the relentless, vicious, public attacks from a digital lynch mob towards the personality traits I have no intention of changing, such as my curiosity and my self-confidence.

The humility here is staggering in its profoundity.

I may be a millionaire but I this sort of thing still hurts... You may conceptualize the Unites States as a great nation. But it’s also a big tribe, with its own irrational taboos. One of them is: don’t talk proudly about your achievements.

We feel for young Lodwick, we really do: it's just so hard at the top taking risks when at any moment you have the choice to live comfortably, unlike 99.9 percent of society.(Photo by Nick Gray)

This afternoon, someone gained access to our server and caused some problems. We are investigating and will have more information soon.

When asked about his involvement with Muxtape, Lodwick first denied it before backtracking. Then, after sources told us Lodwick might have broken his severance agreement in hiring Ouellette away from Connected Ventures to start Muxtape, Ouellette emailed us to say: "I created Muxtape by myself, thank you very much." We emailed back: "Who pays the bills at Muxtape?" No reply, but we've heard the answer is Lodwick.