Wales blamed the economy for Wikia Search's failure, which aimed to have volunteer editors revise Web search results rather than relying on an algorithm like Google's. But could his diffident attitude been the real cause? He did find Wikia Search useful — for impressing a girlfriend. Wales mentioned it in sex-laden IM chats with Canadian right-wing pundit Rachel Marsden, with whom he had a brief relationship early in 2008. "Work? Do I have a job or something?" Wales asked Marsden. "Oh right, I am supposed to be designing a Google-killing search engine so I can buy a jet!" (Later, Wales dumped Marsden on Wikipedia.)

If so, Wales makes for an unlikely Jerry Lewis. The nonprofit Wikimedia Foundation is trying to raise $6 million to fund its operations — chief among them Wikipedia, the online encyclopedia anyone with more time than sense can edit. Wikipedia does not run ads, instead relying on contributions from Wikipedia's users.

But Wales has had more luck drumming up donations from wealthy venture capitalists scheming to make money off of Wikipedia volunteers' articles than from ordinary users. Of the $3.9 million that has come in, $2.6 million came from already announced donations; half that amount has come from the fundraising drive.

We have to wonder: Is the problem Wikipedia's pitchman? Wales profits handsomely from his Wikipedia connection, parlaying his status as the site's cofounder into a lucrative speaking career. And he's also used his sway over Wikipedia's volunteer editors to get himself laid, most notably by Rachel Marsden, the Canadian political commentator who some say is the Great White North's answer to Ann Coulter. The junkets, paid for by sponsors, suit his taste for jet-setting, but conflict with the man-of-the-people image he needs to beg for money.

Unfortunately, he's the best Wikipedia has got. The Wikimedia Foundation's executive director, Sue Gardner, a Canadian pop-culture journalist with a thin resume, is actively scheming to supplant him as Wikipedia's public face, but she's embarrassed herself by defending Wales's sleazy sex hijinks and hasn't otherwise made much of a public impact.

So here's a notion: Why not have Marsden, Wales's former paramour, give it a try? She's a proven television presence with a knack for driving controversy. (Sure, she was escorted out of Fox's offices, but she says that was all a misunderstanding!) And she's proven herself to be very interested in what Wikipedia has to say about her — to the point that she was willing to bed Wales to get her entry edited. That's the kind of passion Wikipedia's fundraising needs!

Wales's deep thought, which ends the piece:

I like to think about how there are about a billion people online now, and in the next five to 10 years there is going to be the next billion coming online. Interesting things are going to happen.

Those who have attended Wales's speeches know this is par for the course; Wales says things that seem like they ought to be interesting, but are, on inspection, not. Only the ranks of cultishly fervid listeners hanging on his every word manage to create the illusion of importance.

Indeed, the illusion of importance is what unites Wales and Wikipedia. W managed to find Wales's first wife, Pam, who recounts how Wales in his 20s dreamed of owning a castle and being a millionaire before he was 40.

Instead, he ended up as an options trader. He often couches his biographies to suggest that the money he made trading options let him fund Bomis, the porn portal from which Wikipedia sprang. The truth, people close to Wales say: He was an utter failure as a trader, and the money behind Bomis came from somewhere else. Wikipedia, as a nonprofit, has not paid off for Wales; nor has, to date, Wikia, his for-profit wiki startup, which he has mostly neglected.

Wales has been a failure at love, too. After Pam came his second wife, Christine, from whom he is separated. His entanglement with Canadian political pundit Rachel Marsden was brief, torrid, and ill-fated. He has estranged some of his oldest friends, substituting celebrities like Bono and Desmond Tutu for them.

With neither money nor love, what's left? Fame, but of an empty sort; the kind of fame that leads to strangers Twittering about him in airports. Not a fame that profits Wales, except for the speaking fees; and not a fame that makes his life better. His quest for money has veered strangely off course. Middle-aged, muddle-brained, and middle-income, Wales has realized none of his original ambitions. And the worst part? Everyone knows it.

(Photo by Anthony Blasko/W Magazine)

What would have happened had Rachel Marsden was left with more than just a few articles of clothing after those steamy days with Wikipedia founder Jimmy "Jimbo" Wales? Nothing good.

I have to admit, out of all the babies, Marissa Mayer and Zack Bogue's faux-offspring is the least horrifically ugly.

"IT Girl" Julia Allison is ostensibly dating Iminlikewithyou founder Charles Forman. But with that lack of resemblance, could Allison be covering for another lover?

Because Forman and Tumblr founder David Karp are very, very close. Looks like Allison is just the beard and Karp is the Forman baby's daddy.

Will Gawker start buying "Julia Allison" ads, to cement its ownership of that unhappy subject? Will Valley entrepreneurs buy their own names as keywords, to prevent rivals from doing so? Will we all eventually pay a tax to Google — advertise our side of the story, or let others tell us for it? All intriguing. While you muse over that, I'm going to start pricing out "Jason Calacanis" ads.

Marsden, who is seeking to have her biography removed from Wikipedia altogether, writes:

It would appear that the approach you describe directly contradicts the spirit of the CDA, which claims that Internet providers are merely providing a blank bulletin board, where people can post whatever they want. That is only true, however, insofar as the owners of the bulletin board do not interfere with what is posted there. It is my understanding, based on extensive legal consultation, that the moment they decide to take action regarding postings, they are liable for everything that is on it.

Jimmy Wales, my ex-boyfriend and Wikimedia Board member, admits publicly to having my article altered. In other words, he is admitting that he is essentially responsible for the content of the bulletin board—he can influence what it says, and the law says that since he can, he should. In other words, the safe harbour—I am not responsible for what people post on my bulletin board—goes right out the window.

But the question isn't so much Marsden's page, or her individual case. If she does not test the law, someone else will. The larger question is whether Wikipedia loses its legal protections if its board members or employees involve themselves in any way in the editing of the site. The answer may well lie in the courts, thanks to Wales's thoughtless actions. If that happens, Wikipedia will not be the better off for it. But why should Wales care? He got his fling.

Not that Wikia is likely to get much more of Wales's time. He told the company's board that he would spend 10 percent of his time on Wikipedia, and 90 percent on Wikia, a promise he swiftly broke. There's no reason to expect that a change in scenery would change Wales's ways.

His domestic life is in no better a state. His wife, Christine, whom he is divorcing, has banned him from staying at their St. Petersburg, Fla. house on his infrequent visits to see his young daughter, we hear. A wise move on her part, since Wales conducted some of his obscene sex chats with Marsden from the guest bedroom.

"Everything with Jimbo is the creating of an illusion," says a source who knows Wales. "The illusion of being a good husband, the illusion of working everyday, the illusion of having ideas."

Which makes New York the perfect venue for Wales. From the theatricality of Broadway to the fanciful financial vehicles of Wall Street, New York is a manufactory of make-believe. The island of Manhattan increasingly resembles one large stage set — an artifice of a city. This is a man who's made his career on pretense, on cajoling others to labor for him. Jimmy Wales has come home. San Francisco will not miss him.

(Photo by Mary S. Butler, on a previous Wales visit to New York)

Alarmed, Wales arranged for a bodyguard. "He had an earpiece, greased hair, suit — totally conspicuous," an attendee tells us. "He was 15 feet away from Wales the entire time, including the reception downstairs. The guard was watching him like a hawk." If it's true that Weckerle made up the affair, it's an uncharacteristic display of restraint by Wales. Here's the Facebook attendee list for the event. Note how Weckerle signed up immediately after Wales did.

Update: Another tipster claims Wales put Weckerle on the guest list, and hired the bodyguard to protect her from his ex-girlfriend, Canadian journalist Rachel Marsden. Curiouser and curiouser! Marsden responds: "LOL! Hilarious. I wouldn't cross the street to attend a geek event, and have no reason to do so in order to see Jimmy. I can, however, vouch for problems with Ms. Weckerle."

(Photo by Mary Pilon)

At issue was the photo used on Allison's page, which she deemed unflattering. "I have contacted her to ask for a photo, so we should have that sorted pretty soon," he wrote in January. All business, of course; why would Wales have any personal interest in sorting through photos of Allison? But let's say he was hoping to win Allison's affections too, in exchange for his services on Wikipedia. This at the same time as he wooed Marsden? If so, one can only gawp admiringly at Wales's ability to multitask.

Before he split with Canadian journalist Rachel Marsden, Wales talked about taking her with him — first class, of course — to Sharm El Sheikh, Egypt, where the event will take place. I wonder if he ever mentioned that to organizers, and who, if anyone, he'll squire in her stead.

Marsden's extreme political views and amusingly checkered personal life tell us she's no saint. Her relationship with Wales grew out of her efforts to use Wikipedia to obscur her contrail of controversy. Now that they've broken up, and Wales's proxies have allowed all manner of edits they'd previously blocked at his behest, she's upset over the state of her Wikipedia entry.

But the Wikipedia scandal isn't about her; it's about Wales. If you think ill of Marsden, remember that Wales freely chose to associate with her. Wales has made a series of bad choices in terms of who he gets in bed with, in love and in business: Marsden; venture capitalist Roger McNamee; Sue Gardner, executive director of Wikipedia's parent, the WIkimedia Foundation; rock star Bono; and countless others. Someone really ought to list all his mistakes. Perhaps in an online encyclopedia that anyone can edit?

Marsden's Wikipedia missive to Wales:

As anyone who has ever cared about Jimbo here knows, the only way to have any sort of rational or caring discussion with him is in the Wikimatrix here. Alright, fine. Game on, sweetheart. Newsflash: Wikipedia is not an encyclopedia; it is a cult. I wouldn't even be included in a real encyclopedia. I want the Wikipedia entry about me deleted. I don't know why this is such a difficult concept to accept.

This is not a publishing company, nor is it some kind of altruistic venture for the greater good of humanity. Wikipedia is nothing more than the biggest and most prolific defamation machine that the world has ever known, run by people with varying degrees of personality disorders. You couldn't have cared less about my Wikipedia entry until we started sleeping together, Jimmy. At that point, it was nicely cleaned up and taken care of through your proxies here on the site, as per your instructions (and it's not the first time an article has been cleaned up through a proxy, as per your orders...this kind of stuff, contrary to popular belief, doesn't just happen "magically" here on Wikipedia). Now that we're not sleeping together and since you so publicly broke up with my here on this website, the page about me has turned into a complete free-for-all.

Are you aware, Jimmy, that "NPOV" (aka "Neutral Point Of View") is actually an oxymoron? By its very nature, a "point of view" cannot be "neutral". Communism has failed everywhere it has been tried, Jimmy, and Wikipedia is no exception. As for you trying to make it seem as though your invisible hand isn't involved in any of this, perhaps it's wise for people to remember that the greatest feat the devil ever pulled off was convincing people that he doesn't exist.

For once, a Valleywag commenter has held back. Writes mediawhoremeow, "I hear this chick had an interesting job interview with Jimbo in Amsterdam." That's one way of putting it. More precisely, Wikimedia Foundation employees say they witnessed Gardner and Wales making out last June in Amsterdam, shortly before she was hired as a consultant to the Wikipedia nonprofit. At least one had a cameraphone. We haven't gotten any pictures yet. Surely they must be circulating. Anyone care to send them in?

Merkey's extortion charge:

According to Merkey, in 2006, Wales agreed that in exchange for a substantial donation and other financial support of the Wikimedia Foundation projects, Wales would use his influence to make Merkey's article adhere to Wikipedia's stated policies with regard to internet libel "as a courtesty" and place Merkey under his "special protection" as an editor. Merkey later withdrew his financial support of the Wikipedia project after reviewing evidence of diversion and mismanagement of the charities funds by Wales and the Wikimedia Board of Trustees and was immediately banned from the Wikipedia site by the Arbitration Committee for frivilous and unsubstanciated claims after he terminated the payments of $5,000.00 per year to the Wikimedia Foundation.

Marsden's lawsuit threat:

(Photo of Wales via Partial Immortalization)

FULL COVERAGE:

• Wikipedia founder's fling with Fox News fox
  
• Jimmy Wales's other other women

(Photo of Cohen via SXSW; photo of Melton by jimbo_wales)