<![CDATA[Gawker: valleywag, john hodgman]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, john hodgman]]> http://gawker.com/tag/valleywag/johnhodgman http://gawker.com/tag/valleywag/johnhodgman <![CDATA[The Day the Twitterati Ate Their Own]]> Careful what you Twitter! Blogger Ben Leventhal savaged Julia Allison for a brainless tweet. George Stephanopoulos denied inhaling at a White House dinner. And Kurt Andersen just shouldn't have typed anything. Today's 140-character mistakes:

Preternaturally hunky Curbed editor Ben Leventhal, ordered by ex-girlfriend Julia Allison to suggest a dinner spot, told her to Google the keywords "sugar daddy restaurants."


ABC newsman George Stephanopoulos felt compelled to clarify after reporting that his White House lunch with the president included "leeks and pot."

Spy cofounder Kurt Andersen's job was amazing today and yours wasn't.

New Yorker writer Susan Orlean caught the flu.

Funnyman John Hodgman announced his hate of the word "meh," and stirred up a fuss among the obstinantly nonchalant.

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<![CDATA[The Twitterati Have Many Regrets]]> Twitter users are a sorry bunch. Especially the media! Errata, excuses, and eye-rolling from today's tweets:



"I'm a PC" Apple spokesvillain John Hodgman couldn't decide which brand of speaker wire to buy.

Former Star editor Bonnie Fuller was sorry she wasn't single while hitting the slopes.

AP reporter Phil Elliott wished he'd paid more attention to Tennyson in college.

Wired editor Chris Anderson was mad at himself for hiring the bunch of smartasses who ran a chart just to mock his "Long Tail" theory.

CNET News's Caroline McCarthy wished she hadn't said anything at all.

Anyone else's tweets we should keep an eye on? Send us their username.

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<![CDATA["But I need the Mac to find Cyprus on a map!" ]]> John Hodgman, the comedian and author better known for his role as "PC" in Apple ads, pretends to tussle with Brittany Bohnet. Bohnet, who worked for Apple as an on-campus marketing rep and now markets Google Maps, is better known for her appearance in the now-infamous Cyprus video. Note Hodgman's strangely girlish hands, which are barely bigger than Bohnet's. Can you put those facts together and come up with a better caption? The best will become the post's new headline. Yesterday's winner: actionhero11, for "The new free meal program at the Googleplex." (Photo via Brittany Bohnet's Tumblr)

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<![CDATA[So What's Up With That New 'I'm a PC' Guy, Anyway?]]> Do you want to know a little more about Sean Siler, Microsoft's version of Apple's PC parody John Hodgman? Of course you do! Luckily, the latest Microsoft commercial had his email address right inside, and you can email "him" at sean@windows.com. But we saved you the 10 seconds and sent the email ourselves. Here's his response, listing personal factoids like his real background as a Microsoft Program Manager and penchant for brown suits:

Hello! I’m a PC – and I can’t answer your email right now. I’d like to say that I’m out climbing Mt. Rainier or biking across Europe with the Swedish Beach Volleyball Team, but in fact I’m probably just chained to a desk somewhere in the depths of Redmond pounding out product specifications.

Now that I have been in a commercial, Microsoft has given me access to super-secret “BillyG” level of executive resources. That’s right – I have my own email auto-responder!

This, as you have probably surmised, is my pre-prepared auto-response (All natural, no filler. No animals were harmed in the making of this response. Except for a ferret.) I really would like to have answered you myself, but if I did, (a) I’d probably get no work done, and (b) then I’d get fired, and (c) then I’d have no chance of doing any more of those really awesome commercials.

So let me try to prognosticate a few of your questions and answer a few of them.

Why did they put you on TV?

I think it’s my devastating good-looks and animal magnetism. No, really – there’s a ferret stuck to my leg right now.

But really – you aren’t even an actor!

No I’m not. But I play one on TV. I really am a Microsoft Program Manager. I work on IPv6, and other things that you haven’t heard of.

How did you get selected?

I auditioned along with a couple of hundred others. I guess I looked very Engineery. And the ferret probably helped.

Are you interested in more acting?

Oh no, I think that Engineering is MUCH more fun.

What’s with Windows Vista?

You’ve been watching those commercials again, haven’t you? Windows Vista rocks. Listen to real users, not actors.

-The Real PC, Sean Siler

[via crunchgear]

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<![CDATA[Eva Longoria, John Hodgman clone lead Seinfeld replacements at Microsoft]]> With Jerry Seinfeld gone, Microsoft's new ad campaign will become an aggressive response to Apple's Mac vs. PC ads, with actress Eva Longoria, singer Pharrell Williams, author Deepak Chopra and a slew of what the New York Times calls "everyday PC users, from scientists and fashion designers to shark hunters and teachers," proudly proclaiming "I'm a PC." In one ad, a Microsoft engineer who looks like John Hodgman, the actor who plays PC in Apple's commercials, will the commercial: "Hello, I’m a PC, and I’ve been made into a stereotype.”

Experts told the New York Times the campaign reminds them of how rental car company Hertz finally responded to Avis's slogan "We’re No. 2. We try harder," with a campaign that declared: “For years, Avis has been telling you Hertz is No. 1. Now we’re going to tell you why.” But for me, it just brings to mind that old clip of an angry Larry Ellison responding to a reporter asks him "what's new about what Microsoft's doing." "What's new is nothing's new," Ellison says.

(Photo by AP/Pizzello)

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<![CDATA[The 5 goofiest computer ads]]> Microsoft's new Seinfeld ad campaign proves you can't predict success. Here are five goofy ads that worked — plus the clip that probably sold Microsoft on Seinfeld. Above: A parody of Jacques Cousteau's undersea documentaries for Sun Microsystems.


Playing on an early meme about home computers, Alan Alda shows how an Atari will make your kid a better typist than you. Oh, and it plays games too.

Apple flaunts its Y2K-proof products with a sad monologue from 2001's HAL 9000.


BlackBerry maker Research In Motion teaches you how to get the color you want from your I-can't-decide girlfriend. Sexist? Not as much as the talk about Sarah Palin at Whole Foods this morning.


A clever Web page ad for Apple that ties two ad spots on the page together. John Hodgman's PC guy undermines the ads a bit by making me feel sympathetic for him.


Seinfeld's pointless but funny Superman ad for American Express's product warranty feature was probably what convinced Microsoft he could do the same for Windows. If the writers of the Microsoft/Seinfeld ad had created a similarly out-of-character character for Bill Gates, it might've worked.

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<![CDATA[Why John Hodgman can afford to mock Twitter users]]> Daily Show correspondent turned Apple pitchman John Hodgman is on Twitter, and he's using it to mock the habits of Twitter users. His salvos include entries like " BATTLESTAR GALACTICA REFERENCE," "VAGUE SHOUTOUT ('Cheers, @SFslim!')" and "GRADE A NON-SEQUITIR." Normally, this would be a bad self-promotional strategy. But as you can see from this complicated (and very scientific) Venn diagram which illustrates the interlocking audiences gripped by Hodg-mania, all Twitter users already fall into fan bases generated by other media channels, so Hodgman can abuse them at will. Except, of course, for hobos. Never, ever mock hobos if you know what's good for you.

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<![CDATA[Ballmer's secret plan to inseminate world with Vista]]> VistaInsemination.jpgMaybe the news got lost in the hubbub surrounding Microsoft's offer to buy Yahoo, but last week Microsoft CEO Steve Ballmer finally admitted the company needs to do a better job marketing Windows Vista. To demonstrate Microsoft's new marketing plan with a visual metaphor, Ballmer and Co. hired circus performers to dress as sperm, wriggling their way into a giant blue egg, which could stand for the earth — the world of IT. At least, that's what this photo, taken by CNET's Caroline McCarthy during the event in which Ballmer revealed his plans, seems to convey. Why couldn't they just hire away John Hodgman? He may complain about typecasting, but he's perfect for the role.

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<![CDATA[Hodgman, Apple take over New York Times]]> Can't get enough of John Hodgman, the Daily Show correspondent and Apple anti-pitchman? As "PC," he's ubiquitous today on NYTimes.com, where Apple has taken over the whole site with this supersweet ad. Sadly, Hodgman will not be coming to San Francisco for a show anytime soon, he told Valleywag. "I hope you enjoy the sound of geek-tech-folk-rock that is COULTON." Whatever you say, PC.

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<![CDATA[Real genius comes to San Francisco next month]]> Photo by acabenValleywag has intercepted the following transmission from John Hodgman. It bodes of an event which promises to be the biggest Apple event in San Francisco history. Or at least the biggest one since, well, yesterday.

BEGIN QUOTED TEXT On February 22 I'll be doing a show at the Great American Music Hall in San Francisco. I'll be accompanied by a crew of video production people who will capture whatever magic happens there, and later, re-assemble it on a DVD that hopefully the entire world will purchase. With any luck, this will also lead to a proper live CD. I'm telling you all this because it's important that the show be fun and special and generally awesome. If you live in San Francisco, I insist you come to this show. If you don't I hope you'll tell your San Francisco friends about it so they come instead. END QUOTED TEXT
jonathan_coulton.jpgExcept it turns out it's not Hodgman himself who's performing. It's nerd-rocker extraordinaire Jonathan Coulton, a frequent Hodgman collaborator. (Photo of Hodgman by acaben)]]>
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<![CDATA[Introducing the MacBook Air, or at least its ad campaign]]>
Yeah, yeah. The MacBook Air looks beautiful. And so does this ad. But it's missing something more than an optical drive, if you ask me. Until I get me some John Hodgman, I'm not sold.

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<![CDATA[Apple ads light into Vista for the holidays]]>
Have you missed John Hodgman, The Daily Show's "expert," since the writers' strike started? Well, he's back in action, reprising his role as "PC," joining Robert Scoble's bid to urge Vista users to not give up on Microsoft. The campaign appears to make use of an especially vicious form of keyword targeting: Here, it appears on CNET's Windows Vista page.

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<![CDATA[Gates to meet his TV tormentor]]> Bill Gates and a bunch of cryptic symbols
Nerdy humorist John Hodgman, who plays a bumbling PC in Apple commercials, will get a chance to rub shoulders with nerdy billionaire Bill Gates on Monday, January 29. That's when Gates will be appearing on Jon Stewart's The Daily Show, where Hodgman is the "Resident Expert." Geeks will be looking forward to seeing whether Gates and Hodgman combine to create some kind of nerdy critical mass. Valley flacks will be marveling at Microsoft's ability to get prime exposure just one hour before Vista goes on sale at midnight.]]>
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