Media writer Ken Auletta explored the purported arrogance of Page and co-founder Sergey Brin in his Google book. From an exceprt in the New Yorker (subscriber-only link):

Diller... recalled visiting Page and Brin in the early days of Google. Diller was disconcerted that Page, even as they talked, stared fixedly at the screen of his P.D.A. "It's one thing if you're in a room with 20 people and someone is using his P.D.A.," Diller recalled.

"I said to Larry, ‘Is this boring?' "

"No. I'm interested. I always do this," Page said.

"Well, you can't do this," Diller said. "Choose."

"I'll do this," Page said matter-of-factly, not lifting his eyes from his handheld device.
"So I talked to Sergey," Diller said. "I left thinking that more than most people they were wildly self-possessed."

Then a couple of years later, the co-founder of Twitter, who used to work at Google, straight up "laughed" at Diller, at a conference. Barry Diller gets no respect from the kids these days.

"Don't be evil" is misunderstood. We don't have an evil meter ... the rule allows for conversation. I thought when I joined the company this was crap...it must be a joke. I was sitting in a room in first six months ...talking about some advertising...and someone said that it is evil. It stopped the product. It's a cultural rule, a way of forcing the conversation especially in areas that are ambiguous.

In 2006, Schmidt actually talked about an "evil scale". But now? Nothing even that hard and fast. See, it's not a rule like "no blade scooters in the hallways." It's more of a guideline. Or a punchline.