<![CDATA[Gawker: valleywag, kickstart]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, kickstart]]> http://gawker.com/tag/valleywag/kickstart http://gawker.com/tag/valleywag/kickstart <![CDATA[5 social networks Yahoo couldn't befriend]]> The soon-to-be-shuttered Yahoo Mash is not Yahoo's first failed social network. It's also not its second, third, or fourth. It took one whole hand for us to count Big Purple's failed attempts to get social, either through mergers or in-house development, below.

Born on March 16, 2005 as "an innovative and engaging way for people to share their lives, leverage their community and get the most out of their online experience," according to Yahoo's then-COO Dan Rosensweig, Yahoo 360 isn't technically dead yet. But it's proved unpopular enough for Yahoo to try to replace it at least four times with the social networks listed below.

Yahoo tried to replace 360 by offering $1 billion for Facebook in the summer of 2006. Mark Zuckerberg almost took the deal — but then Yahoo CEO Terry Semel scotched the deal by cutting the price. That's when Mark's sister Randi sang "Fuck you, Yahoo, they're going IPO!"

Yahoo began talks with also-ran social network Bebo, reportedly offering to buy it for $1 billion in May 2007. The deal never happened. AOL bought Bebo for $850 million earlier this year.

Less than a year ago came Yahoo Mash, a social network that allowed a user's friends to "mess" with each other's pages like they were Wikipedia entries. Eventually, Yahoo's Terrell Karlsten told Wired in October 2007, "it will become a feature inside other services. For example, it's possible that you'll log into Yahoo Mail and see your profile along with all of your friends' profiles in your contact list."

In November 2007, Yahoo launched a LInkedIn-like site for recent college graduates called Kickstart. But by January 2008, site lead Scott Gatz had already left the company and management began to cut Kickstart's marketing budget because no one was signing up.

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<![CDATA[Is Yahoo's Kickstart set to kick the bucket?]]> Yahoo's innovation factory, headed by avid conference attendee Salim Ismail and the voluble Bradley Horowitz, has launched another dud, we hear. Kickstart, the recruiting network launched to lavish praise from the likes of Michael Arrington, has attracted vanishingly few users. Stanford's alumni association looks set to win a $25,000 prize for signing up a mere 305 users. At $82 a user, that competes with Famesource's Indian recruitment efforts for ineffective marketing.

Give Yahoo management this much credit: They're on the verge of shutting it down. Already, marketing dollars earmarked for the project have been cut. Scott Gatz, the executive in charge of it, has left. And the team who built it? They're sending their resumes around. One presumes they're not using Kickstart, with its scant connections, for networking.

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<![CDATA[Yahoo's new social network fails to defeat Facebook, MySpace in single blow]]> KickStartRemember that game where you pick an object out of a set that doesn't belong? Let's play! Start with a giraffe, an elephant and a vacuum cleaner. Too hard? Here's an easier one. In response to the growing social-network phenomenon,Microsoft invests $240 million in Facebook; Google launches OpenSocial; and today, Yahoo launches Kickstart, a cross between LinkedIn and Facebook, designed to help college students find internships, job prospects and career advice. The evidence we're not the only ones betting against a big Kickstart future?

Three companies have signed up so far. One is a charity. The other is a Yahoo client, Ogilvy. And the last? Yahoo. According to reports, Kickstart was created by Yahoo's Advanced Products group, which Yahoo PR is apparently telling reporters to call a "young Yahoo unit charged with advancing product innovation." But we don't mind if you call them "Facebook rejects."

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<![CDATA[Yahoo wants to boost its social network presence...]]> Yahoo wants to boost its social network presence with Kickstart, an amalgamation of Facebook, LinkedIn, and alumni mailing lists aimed at college grads. Still in concept stages, Kickstart will usher in Nepotism 2.0 by helping college students hook up with the alums who hold dream jobs. [The Web Services Report]

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