Allison has confirmed to us that her "lifecasting" startup, NonSociety, is behind this audacious Craigslist ad. It's already been chewed up and spit out in the blogosphere for, among other things, asking the world for a "vibrant" personality, "ridiculously reliable" work ethic, maybe a Harvard degree and a glamorous spouse in return for no money and no equity. Or, as Allison puts it, "all of the support, the audience, the connections and the PR you need to launch your brand."

It doesn't help that the list of potential lifecasting roles outlined by Allison and her partners sounds like it was ripped from a catalog of stereotypes: "gay, style guy, teen, prom obsessed" ... "alternative lifestyle, interior/exterior design expert" ... "preppy" ... "rapper." As Just Another Brooklyn Blog put it:

Oh, so I can either have some quirky skill, or just enjoy man on man anal sex. In lieu of a resume, should I just send you a picture of me giving another man a reach-around.

If your life fits into a category that Allison and business partner Megan Asha consider brand-able, AND you clear their application process, you'll have the privilege of constantly broadcasting your life for NonSociety through "text, photographs, videos, perhaps music selection, quotes - and beyond." And beyond.

And, who knows, maybe after a few years you can graduate into a paying gig endorsing consumer electronics or "enhanced water." If that doesn't pay the bills, why not start a lifecasting platform of your own? After all, the internet fame game played by Allison and her protocelebrity cohorts might be a deflating bubble, but that doesn't mean there aren't plenty of people still willing to buy into it. It's not like media and financial companies are hiring much these days.

(Pic: TMIWeekly)

Earlier this week, co-founder Evan Williams and his wife live-tweeted a labor, as well as the first moments of their baby son's life. Plus his naming. It was all very sweet.

Now Alex Payne, who heads up Twitter's API team, has announced the news of his engagement, and posted a picture of the ring. So did his fiancée, with the caption, "LOOK WHO'S ENGAGED, BITCHES!!"

It's all very w00t worthy, but what's with the wave of private moments from Twitter staff? When the third one hits, we're just going to come out and ask whether there's some kind of internal bonus program or something. In the meantime, we'll just congratulate them, both on their moments and their candor.

That's what's so brilliant about Justin.tv's policy. It's a play straight out of Google's YouTube playbook. The startup can claim to do the right thing, while allowing salacious content to boost traffic, until, inevitably too late, it gets reported. In fact, we suspect there's plenty of adult content cropping up all over Justin.tv, like supposedly infertile velociraptors laying eggs. There's lastcall808 of GravTV doing gravity bong hits, for example. (Photo by Justin TV Gossip Blog)

The irony, of course, is that the offending lifecaster is Gawker Media video staff member Nick McGlynn, who works for Valleywag's publisher and prepares some video clips for this site. He's also responsible for the slightly less riveting, but featured, Gawker book-party broadcast.

As a result of "sexual acts" appearing in McGlynn's live stream, Justin.tv has issued new community guidelines, which try to emphasize broadcasters' freedom to police their own streams, but ends by banning a host of activities that many would consider a part of their daily life, including "documented unauthorized real-world contact." I don't know what that means but it sounds ominous.

McGlynn, however, never imagined that a lifecasting site would restrict, you know, lifecasting. He didn't see any issue with broadcasting a stream of his own nakedness or sex with his girlfriend. McGlynn, in his own words via IM:

i didn't know it wasn't allowed, who reads the TOS anyway
haha
they should have made it more prominent, i mean if you are going to have your whole life online
half my life is spent naked
and sex is a quarter of that half
ha
i won't do it again, but seems silly that you can't

i just started it that morning
so it wasn't a big loss for me

well they should create a section for over 18 cams
it would give a more "real view" on peoples lives if they didn't have to turn the camera away durning naked times

first of all
nobody ever read TOS
ever
people just click agree
if there is something very imporant like "you can't be naked" then include that somewhere else
like a check box, saying "i agree to not be naked"

i just find it funny that everyone is making this much of a deal about it
people in america are so weird when it comes to sex and nudity
i haven't heard from them since, i don't know what repercussions there would be, they already closed my account so i can't broadcast

why not just up the age from 13 to 18 and say anything goes
if there are 13 year olds broadcasting there life on cam that is creepier than nudity anyday in my book

• She's young. At 26, Portman is young enough to be Internet savvy and lead an interesting social life — and if this turns out to be a horrible horrible idea, she'll still have plenty of time to salvage her career.
• She's hot. Face it, that's why lifecaster Justine Ezarik logs more viewers than her similar male counterpart Justin Kan.
• She's smart.The Israeli Harvard grad enrolled in graduate school in Jerusalem in 2005; she speaks Hebrew, English, French, Japanese, German, and a little Arabic. All this enrichment should make her life more varied than that of the average actress.
• She's used to the attention. Many new lifecasters get shy from the sudden spotlight. (I gave up in under a week.) But to a star of Portman's caliber, what is a lifecasting but a DIY version of paparazzi?
• She's got a built-in fanbase. Discerning geeks remember Portman as the one good thing about the Star Wars prequels. Her role in V for Vendetta won over more fans who'd read the original comic book. The nerd crowd, uncool as it may be, is an attractive demographic: young males with money to spend. And they will adore Natalie, for they have forsaken all others (except the chick who plays Boomer on BSG).
• She's daring. She can be one bad motherfucker. Half the audience will be waiting for her to re-enact her SNL gangsta rap.

Stars who shouldn't lifecast

• Jim Carrey, who would be disappointing in his old age
• Robin Williams, who would be interesting for three minutes, before his routine goes on "repeat"
• Any porn star, who would reveal the horrible unsexiness of porn production, killing millions of hard-ons.