The latest fuss comes after LiveJournal, bought in late 2007 by Sup, a Russian Internet company, laid off much of its U.S. staff, but took days to post a denial-laden explanation of the move on the site, which sparked 2,742 comments in reply.

Who has time to read 2,742 comments, let alone take them seriously? LiveJournal management had it coming, by not promptly acknowledging the layoffs. But the spew is all too typical of indulgent sites which allow users an open forum to whinge. A potential advertiser looking at the behavior of the LiveJournal users who comment on the site's news-posting forum would surely run in horror.

It's just the latest fracas between LiveJournal management and its fractious users. When engineer Brad Fitzpatrick owned the site, paid subscribers rudely accused him of spending the money on "hookers and blow." After blog-software maker Six Apart bought the company in 2005, protests surrounded the introduction of advertising, the removal of pictures depicting breastfeeding, and the banning of accounts involved in child pornography. (Fanatical Harry Potter erotica writers, never the most mentally stable lot, insisted that graphic depictions of a teenage Potter getting it on with Severus Snape did not violate community mores.) And under Sup's ownership, users protested the removal of an advertising-free account.

Underlying all these protests: The notion that users deserved a free lunch — total liberty to do whatever they wanted on someone else's servers and someone else's dime. That their self-expression provided some unspecified, unproven business benefit to LiveJournal, and therefore the site was theirs to run, not the company's.

Of course, the protests never amounted to anything. LiveJournal's fortunes waxed and waned as the vast majority of users, uninterested in the fringe's obsessions, at first gravitated to the site, then moved on to others. The relentness weirdness that infects the site, rather than the protests, seems to be driving away users. The site's U.S. traffic has dropped 25 percent since August, a shift that has had nothing to do with the timing of the protests.

And there's the lesson of LiveJournal: One can crush an online community by cracking down, as Friendster did by deleting parodists' fake profiles. But one can also destroy it by coddling self-indulgent freaks. In Russia, where LiveJournal is a mainstream blogging site and the country's largest social network, Sup doesn't seem to have these problems. Having laid off a dozen U.S. staffers, it would probably be just as happy to lose the site's troublesome American users. Sup executive Anton Nosik put it best to a Russian newspaper earlier this year:

In a situation where people are trying to scare and blackmail us, threatening to destroy our business, there are business reasons for not rewarding such behaviour. This is not just human psychology, which retaliates more the more it is pressed. Problem is that there's never been a successful company whose success was based on bowing to collective resistant forces. No decision — no matter how correct — should be based on pressure.

Nosik, unlike the namby-pamby free-speech believers who used to own LiveJournal, has it right. So Harry Potter porn writers want to boycott LiveJournal? He should only be so lucky.

The quirky site, part blog and part social network, is best known for its users' weird obsessions — like the troublesome clique of Harry Potter erotica writers, whose outré tastes ran afoul of LiveJournal's efforts to comply with U.S. child-pornography laws. (Oddly, the site also gained a following in Russia, which led to its acquisition by Sup.) All that adds up to an environment even more distasteful to advertisers than the typical social site.

The company's product managers and engineers were laid off, leaving only a handful of finance and operations workers — which speaks to a website to be left on life support. Matt Berardo, a Yahoo executive hired on last summer, has also left.

The company's Moscow-based management has told employees it blames the "global economic downturn" — the kind of pat excuse every boss is giving for layoffs, even when mismanagement or a bad business plan is really to blame. The brutal, abrupt cuts suggest something different: That Sup founder Andrew Paulson (above), who paid an estimated $30 million for LiveJournal a little over a year ago, has realized his expensive mistake in buying at the top of the bubble. Someone familiar with the company tells us Paulson lost the CEO job last summer to Annelies van den Belt, a former News Corp. executive, and was given the meaningless title of chairman; he's essentially out of the company now.

Executives at Six Apart, the blog-software company which sold LiveJournal to Sup, are happily counting the money in its bank. And they should consider themselves lucky that Vox, the LiveJournal knockoff it started, hasn't been more popular. At this point, having a larger social network in the portfolio would be a drag on the company's value.

LiveJournal, founded by engineer Brad Fitzpatrick in 1999, predated most blogging services and social networks, and anticipated many of their features. (Some of Fitzpatrick's software is vital to the operation of Facebook and other large sites today.) But Fitzpatrick never figured out how to turn it into a business. Instead, he sold it to Six Apart, which didn't have much more luck.

The weakest in the herd are always the first to fall. Facebook and MySpace, so far, have resisted layoffs. A host of also-ran social networks — Hi5, MyYearbook, and other obscurities — could be next. It's only a matter of time before investors reach the same apparent conclusion as Paulson: that there's a lot of fuss in running a social network, but not that much money.

If you've already hooked up a Web server to your garage door opener you're waaaaay down the path to madness, so you know, why the hell not build a mobile app to control it?

Sippey should be aware of just how far down the path to madness Fitzpatrick is; the two worked together until last year, when Fitzpatrick left to join Google and Six Apart sold LiveJournal to the Russians.

Many popular blog services offer "bookmarklets" — software tools, installed in browsers, which allow users to quickly post an article they're reading online. The "Share OnSugar" bookmarklet's source code appears identical to the code Tumblr founder David Karp and engineer Marco Arment wrote for the "Share on Tumblr" bookmarklet. Compare the two, above: Sugar hasn't bothered to do much more to the user interface besided adding tags and categories, which are hidden "advanced options" in Tumblr's bookmarklet. The code is an even closer copy.

Here's the problem for Karp: Though popular with a certain crowd, Tumblr is far from mainstream. So users who fall in love with OnSugar blogs may never learn about the original.

We'd point out that Tumblr itself is just a happily dumbed-down ripoff of LiveJournal, which predates it by nearly a decade and offers all the privacy features Tumblr users have been begging Karp for, but after OnSugar's more blatant blow, that seems cruel.

Back when Calacanis' Weblogs Inc was competing for traffic and attention with Gawker Media, Jason basically led to the creation of Gawker Comments. Our publisher, Nick Denton, never cared for comments. Too much noise. Too many amateurs. Spam. But Calacanis' Engadget had comments, and they helped that site's traffic. "A blog is not a blog without comments," Jason used to say. Now, though?

Why should we all build our homes and give residence to the trolls under them? Comments on blogs inevitably implode, and we all accept it under the belief that "open is better!" Open is not better. Running a blog is like letting a virtuoso play for 90 minutes are Carnegie Hall, and then seconds after their performance you run to the back Alley and grab the most inebriated homeless person drag them on stage and ask them what they think of the performance they overheard in the Alley. They then take a piss on the stage and say "F-you" to the people who just had a wonderful experience for 90 or 92 minutes. That's openness for you... my how far we've come! We've put the wisdom of the deranged on the same level as the wisdom of the wise.

Hah. An about-face! Look what YOU ANIMALS did to him! Jason Calacanis is gone off the net, like so many others before him, because commenters are mean. And also homeless and drunk. From the wisdom of crowds to, as Jason later says: "For the record, crowds are really frackin' stupid and to put your stock in crowds is about as bright as putting your faith in a dictator." Harsh! But definitely in tune with the current internet zeitgeist.

Because he's not the only one! Emily Gould shut off comments! Most Tumblrs are comment-free!

But the personal blog comment-retreat comes too late, as most professional outlets, like print magazines and newspapers, now allow comments everywhere. And they're nearly all terrible! Even when they're heavily moderated, as they are at the New York Times, the signal-to-noise ratio seems to get worse every day. What the hell is to be done? Some Gawker Media editors semi-regularly express their barely hidden desire to BAN EACH AND EVERY ONE OF YOU and go back to the glorious olde days of undemocratic blogging-as-broadcasting, not as conversation. We're sure that sentiment exists at every media outlet that currently hosts the unhinged rantings of conspiracists and cranks.

But the genie's out of the bottle. Commenters are here. And the internet does seem, these days, to belong to them. Treat her kindly. We'll just keep posting funny pictures for you to riff on.

Six Apart, the previous owner of LiveJournal before selling it to Russian Internet startup Sup, looks wiser by the day for abdicating the company's iron-fisted rule over what sounds to a non-LiveJournal user like the democratic turmoil in some post-Soviet Central Asian country. Except with more homoerotic Harry Potter fan fiction.

Founder Brad Fitzpatrick, who returned to the advisory board in December after leaving the company in the wake of another user-generated fracas last year, has to be regretting the decision. Not to leave the company, that is, but to agree to rejoin it on the advisory board, which was recently proved toothless by a ham-handed change to LiveJournal's account types. (Users, unbelievably, complained about the elimination of an option for completely advertising-free, unpaid accounts; only in the bizarro financial world of LiveJournal users does this option make economic sense.)

While the affair amounts to bad publicity for LiveJournal — even the developer who wrote the poll code managing the election has called into question voting practices — it's got to be great for pageviews.

Which makes us wonder: Why just let one LiveJournal user onto the advisory board? Sup execs should just turn the asylum over to the inmates, sign an ad-network contract, and step away. Far, far away. Moscow has never been so conveniently distant.

Previously:

• A is for Adelson, who cofounded Digg
• 
  
• B is for Botha, who sold YouTube big
• 
  

Shellen's going back to his first plan: Running a startup incubator called The Secret Agency. His model: Blogger founder Evan Williams's Obvious, which recently spun off Twitter as its own company.

They endlessly, during the entire existence of LJ promote initiatives, whose only purpouse is to bring harm to LJ, its founders, their goal is to criticize, destablilize and ruin our reputation.

On whether threats to harass advertisers by incensed emos are serious:

Of course not. Where will you find such idiots that will call serious companies? It's one thing to call a newspaper in hope that they will give you 15 minutes of fame on their page. But a proper firm? The first thing you'll get asked is "so who exactly are you trying to reach? What is this about and why the hell should we care?"

Izbrannoe: Let's say I want to start a blog in LJ, but I hate advertising as a concept in our lives and I have no money for a paid account. I can't?

Nosik: Today you will not be able to start a blog in LJ. As you would not, for example, on mail.ru, google, yahoo... There no longer exists an entity on the web, which, without specifically being a charity, would refise to make money - be it from users or from advertising. This is normal, you don't walk into a store and ask for free products.

Let's say, I say to you, mr. Journalist, "I think you put an extra comma here". Your natural reaction is "Oh, you're right" or "Let's ask the editor". But if I come to you and say "Take away the comma or I will beat you." Will you really go checking your spelling after that?

In a situation where people are trying to scare and blackmail us, threatening to destroy our business, there are business reasons for not rewarding such behaviour. This is not just human psychology, which retaliates more the more it is pressed. Problem is that there's never been a successful company whose success was based on bowing to collective resistant forces. No decision — no matter how correct — should be based on pressure.

I keep different people on different social networks, and prefer them safely cordoned off. Have you ever been at a party where two of your exes meet up? Fitzpatrick wants to turn the Web into a 24/7 version of that nightmare scenario. Thanks but no thanks, Brad. Sometimes sharing isn't caring.

I did find it adorable, however, that he included a shoutout to his pals Dave Recordon, a former LiveJournal colleague working on similar projects at Six Apart, and Mischa Spiegelmock, a LiveJournal engineer Fitzpatrick reportedly recruited to Google. In a continuation of their mock feud, Fitzpatrick hacked his friend-finder app to ridicule Recordon's LiveJournal username.

Here's Fitzpatrick's video. I especially love the intro where, like a washed-up actor in an infomercial, Fitzpatrick says, "You may remember me from ...":

Most of those people know how to use Tumblr responsibly and only post when they have something worthwhile to say. Others don't. First execution: Julia Allison. 40 posts a day? Are you f—-ing kidding?

Just three easy steps and it's off with their head. Click where the arrow points.


And now they're dead! Yay!

1. Facebook stays independent and private, strikes a meaningful deal that legitimizes its business plan, and buys a startup.
2. Born out of the writers' strike, at least one "Funny or Die" style site gets big buzz and maybe even gets bought, but it fails to produce any videos near the quality of FoD or Super Deluxe.
3. Google releases some limited version of voice search beyond GOOG 411. During the year, the company's stock tops $800.
4. Digg sells to a major media company for at least $200 million, and founder Kevin Rose starts a non-web-based company.
5. YouTube announces it's adding HD video, but the feature doesn't arrive until 2009.
6. Gawker Media, publisher of this site, starts a men's site and a Web show.
7. Yahoo suffers major layoffs, leading the press to dub it the next AOL.
8. Yet AOL is spun off and reframes itself. At the end of 2008, the company's future is still uncertain.
9. Apple releases a second-generation iPhone, and at least one New York Times article tries to draw a "middle class/rich" line between those who upgrade and those who stick with the first generation.
10. A new videoblogger emerges as the go-to example for slick independent daily vlogging, following Amanda Congdon and Ze Frank.
11. Tumblr, the pared down blogging service, enjoys the popularity that 2007 brought Twitter.
12. Twitter remains independent and spins off a new service.
13. The Internet again fails to drive one presidential candidate to success. So does Chuck Norris.
14. Jason Calacanis, still running his online directory Mahalo, starts another project.
15. A new meme started in a geeky part of the web infiltrates the "normal" population even more deeply than LOLcats.
16. Yet another e-book reader comes out and no one cares.
17. Blog search engine Technorati collapses after failing to get enough funding to stay afloat.
18. The Wall Street Journal announces it will soon be free online.
19. Blog platform maker Six Apart, having spun off LiveJournal and rearranged its exec staff, gets bought.
20. Dell screws up the good will it won in 2007 with another customer-service or bad-parts scandal.
21. Net Neutrality takes another hit from a telco-friendly Congressional bill.
22. Second Life plods along.
23. The TechCrunch blog network lands a regular TV appearance, if not a show.
24. The country tires of the last round of famous-for-being-famous celebs, and gossip blogger Perez Hilton's TV show gets cancelled.
25. A minor medical incident renews the "can Apple survive without Steve Jobs" argument.

Anker, LiveJournal founder Fitzpatrick, Sup CEO Andrew Paulson and some of his Russian engineers, a passel of Six Aparters, and one slightly bewildered goat held a bash at 111 Minna to celebrate the split. Also there: Fitzpatrick's omnipresent ex, Pownce engineer Leah Culver. Culver was in good spirits, though, despite the rumor Fitzpatrick's seeing someone in Russia. She too has a new beau, Justin.tv's Kyle Vogt. We're just waiting for the inevitable Leahcast.

Culver wasn't the only camera-friendly type there. Natali Del Conte, CNET's newly hired TV personality, stole the spotlight with a sparkling appearance just as I was leaving 111 Minna.

One explanation is simply Fitzpatrick's fickle nature: In his brief career at Six Apart, he vacillated between wanting to retain control of LiveJournal and disclaim responsibility for it — typical if less than noble behavior for a founder after a sale.

There's another reason for Fitzpatrick's new interest that also has to do with his fleeting passions. Before he even knew of Sup's interest in LiveJournal, Fitzpatrick had booked a ticket to fly to Moscow this month. Who travels to Moscow in December? Why, a young man who quickly found a Russian girlfriend to replace Leah Culver, that's who. Now, presented with an advisory gig that gets him tax-deductible booty calls, it's no wonder Fitzpatrick signed right up. (Photoillustration by valiskeogh from Brad's Life)

• Robert Scoble does something useful and brings together a bunch of Irish tech entrepreneurs for a drinkfest tonight at 8 p.m. at the Buena Vista Bar at Hyde and Beach in San Francisco. [Scobelizer]
• It's Spontaneous Drinking Night tonight at 7 p.m. at Whiskey Thieves on Geary Street. Join a bunch of tech gadflies who have no other plans for tonight. [Facebook]
• Mediabistro is hosting a holiday party at 111 Minna at 6:30 p.m. Freelance writers unite! [Mediabistro].
• Six Apart throws an "OMG we got rid of LiveJournal!1!!one!!!!"-themed celebration at 6 p.m., also at 111 Minna. Sharing space with Mediabistro's filthy hacks? Talk about your overlapping social graphs. [Facebook

(Photo by Lane Hartwell/Fetching.net)

LiveJournal's boisterous users taxed Six Apart's already stretched management. Fan-fiction writers, whose output was often not for the squeamish, made the site a home. So-called "griefers," apparently dissatisfied with a tightening of site policies, published executives' Social Security numbers. Founder Brad Fitzpatrick noisily quit the company to join Google. Users mocked an ill-conceived advertising campaign by sending then-CEO Barak Berkowitz 527 virtual "gifts" of Diet Pepsi Max icons, defacing his profile.

Berkowitz stepped down in September, replaced by Chris Alden, an executive who ran the company's money- and sense-making business, the paid blogging products TypePad and Movable Type. With the sale of LiveJournal, Alden's reign looks likely to be far less entertaining than Berkowitz's. That's a good thing for Six Apart, if not for gossips.

As for LiveJournal, Sup has made grand promises about respecting the community and appointing an editorial advisory board. Sup already operates the Russian-language version of the site, and is run by Andrew Paulson, an American entrepreneur. But let's be real: This is a company operating in Vladimir Putin's Russia, where the media increasingly is falling under state control, either explicitly or tacitly. One does not need to be a conspiracy theorist to find this prospect discomfiting.

Whatever happens to LiveJournal and its users won't be Six Apart's problem. Ben and Mena Trott, Six Apart's founders, are far too polite to say this about their LiveJournal adventure. But they should: "Goodbye, and good riddance."