Six Apart, the previous owner of LiveJournal before selling it to Russian Internet startup Sup, looks wiser by the day for abdicating the company's iron-fisted rule over what sounds to a non-LiveJournal user like the democratic turmoil in some post-Soviet Central Asian country. Except with more homoerotic Harry Potter fan fiction.

Founder Brad Fitzpatrick, who returned to the advisory board in December after leaving the company in the wake of another user-generated fracas last year, has to be regretting the decision. Not to leave the company, that is, but to agree to rejoin it on the advisory board, which was recently proved toothless by a ham-handed change to LiveJournal's account types. (Users, unbelievably, complained about the elimination of an option for completely advertising-free, unpaid accounts; only in the bizarro financial world of LiveJournal users does this option make economic sense.)

While the affair amounts to bad publicity for LiveJournal — even the developer who wrote the poll code managing the election has called into question voting practices — it's got to be great for pageviews.

Which makes us wonder: Why just let one LiveJournal user onto the advisory board? Sup execs should just turn the asylum over to the inmates, sign an ad-network contract, and step away. Far, far away. Moscow has never been so conveniently distant.

They endlessly, during the entire existence of LJ promote initiatives, whose only purpouse is to bring harm to LJ, its founders, their goal is to criticize, destablilize and ruin our reputation.

On whether threats to harass advertisers by incensed emos are serious:

Of course not. Where will you find such idiots that will call serious companies? It's one thing to call a newspaper in hope that they will give you 15 minutes of fame on their page. But a proper firm? The first thing you'll get asked is "so who exactly are you trying to reach? What is this about and why the hell should we care?"

Izbrannoe: Let's say I want to start a blog in LJ, but I hate advertising as a concept in our lives and I have no money for a paid account. I can't?

Nosik: Today you will not be able to start a blog in LJ. As you would not, for example, on mail.ru, google, yahoo... There no longer exists an entity on the web, which, without specifically being a charity, would refise to make money - be it from users or from advertising. This is normal, you don't walk into a store and ask for free products.

Let's say, I say to you, mr. Journalist, "I think you put an extra comma here". Your natural reaction is "Oh, you're right" or "Let's ask the editor". But if I come to you and say "Take away the comma or I will beat you." Will you really go checking your spelling after that?

In a situation where people are trying to scare and blackmail us, threatening to destroy our business, there are business reasons for not rewarding such behaviour. This is not just human psychology, which retaliates more the more it is pressed. Problem is that there's never been a successful company whose success was based on bowing to collective resistant forces. No decision — no matter how correct — should be based on pressure.