<![CDATA[Gawker: valleywag, macworld 2008]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, macworld 2008]]> http://gawker.com/tag/valleywag/macworld2008 http://gawker.com/tag/valleywag/macworld2008 <![CDATA[MacBook Air arrives in stores — what took so long?]]> Two weeks after it was introduced, the MacBook Air is now on display at the local Apple Store for you to play with. But why did it take two weeks for models to go on display? Apple has been taking preorders on the MacBook Air since moments after Steve Jobs finished his keynote at Macworld, but unless you were at the show, you couldn't actually see one until this week.

Apple has enough MacBook Airs to give away to celebrities, but not enough to put one in each Apple Store — or even the flagships, like the big store at One Stockton Street? Such is the confidence Jobs has in the Apple brand: Would-be purchasers had to buy this mystical laptop sight unseen.

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<![CDATA[At the end of this week's rope]]> Steve Jobs ate our week. Pup reporter Jordan Golson (pictured) flew out from Boston, crashed on our couches, and banged out a series of hit posts around the pointlessly-but-prettily thin MacBook Air. Some cruel CNET editor set a curfew on our going-away party for video vixen Natali Del Conte by ordering her to cover the Crunchies awards tonight. Fearless forecast: Once the awards finish at 9, there'll be more afterparties than we can hit — no, that's not true. We're pros. We'll hit 'em all for you. (Photo by brykmantra)

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<![CDATA[At Macworld, all press are created equal, but some are more equal than others]]> At CES 2008, respectable press and barely-tolerated bloggers were separated into groups with different badges but mostly similar levels of access. At Macworld 2008, there was, theoretically, only one badge for all types of press. In reality? Some hacks were more equal than others.

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  • The lowest level goes to bloggers and reporters from sites with few readers — they get onto the show floor for free, but don't get entry into the all-important Steve Jobs keynote.
  • The standard press badge, pictured above, gives access to all the floor and the special media section of the keynote.
  • The truly special press have the VIP ribbon (left) affixed to their badge. We spotted one on John Markoff of the New York Times, Newsweek's Steven Levy, and Walt Mossberg of the Walt — sorry, Wall Street Journal. A Macworld veteran told us they're reserved for "geezers."

    When the doors opened for press to enter the keynote, broadcast media were let in first — but Mossberg used his clout to cut in line. "I'm VIP," he said, waved his badge and walked past. The rest of us had to deal with security guards with a small Apple logo emblazoned on their black shirts like we were paparazzi waiting to get into a restaurant where Britney Spears was eating.

    We didn't rate VIP status, but we had something better: Fake Steve Jobs!

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<![CDATA[Fanboys, go home]]> Hey, Apple people? We get that you like your Macs. Really, we understand. But you know that after Steve Jobs walks off the keynote stage, Macworld Expo's kind of pointless, right? For those Macolytes who still haven't gotten the memo, there are another four Mac-related events tonight.



Got something to add to the calendar? Send it to calendar@valleywag.com.

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<![CDATA[For bloggers, the hottest computer at Macworld isn't a Mac]]> We stopped by the Blogger Lounge within the Microsoft booth on the Macworld Expo floor. Inside, it was rather comfortable, considerably more so than the press areas at CES — except the internet didn't work. While we were there though, we found M&M's graced with the Microsoft Office, Word and Excel logos, comfy leather couches. And a computer that everyone in the lounge was very interested in — but not the one you'd suspect.

olpcmacworld.jpgYes, it was One Laptop Per Child's XO. The owner, who was being interviewed by some Web publication, told us that he "really liked" the OLPC and thought it had "great potential" to change the lives of children in the developing world. Then he went on a tangent about how the MacBook Air was too expensive and all we really needed was the OLPC because we could all load free software on it and then the world would be a better place. Then he started talking about how great socialism is. Welcome to San Francisco, but really, isn't he at the wrong conference?

Some more pics from the blogger lounge:
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<![CDATA[Devo on "Saturday Night Live" — 30 years ago]]>
via videosift.com

Before Steve Jobs, Devo was a precursor of geek chic. If you're 45 or older you probably remember this brain-breaking TV moment, a hot topic after last night's Macworld show at the Warfield. If not, it's still a good clip. For context, 1978's pop music was dominated by the Bee Gees and Debby Boone's "You Light Up My Life." Rock musicians — Journey, Styx, Fleetwood Mac — played big area anthems, had long, feathered hair and wore Spandex. A bunch of robotic shorthairs in radiation suits and dorky eyeglasses singing maybemaybemaybemaybemaybemaybemaybe better come back later next week — produced by Brian Eno, who went on to do the Windows 95 startup sound — was a finger down the throat of the Rolling Stones' contemporary disco hit "Miss You." As they later sang, Devo were the band for those of us through being cool.

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<![CDATA[Devo rocks the nerds at Macworld Blast]]> After enjoying the dulcet tones of Steve Jobs at the keynote earlier in the day, we slam-danced to the nerd-rock stylings of '80s new wave band Devo. Decked out in our red energy dome hats, very special correspondent Paul Boutin and I headed to the historic Warfield club in San Francisco for Macworld Blast. The event doubled as the launch party for Microsoft Office 2008 — the new, Mac-only version of Office. Devo, though they're getting (more than) a little gray in the head, definitely rocked the house, performing at the Warfield for the first time since New Year's Eve 1991. Here's our spud's-eye view of Devo.



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<![CDATA[Data analysis indicates you should go out tonight]]> Want to hear from one of the geniuses who worked on pricing subprime mortgages? Facebook's Jeff Hammerbacher speaks at Yahoo Brickhouse today at noon. While you're there, ask Brickhouse manager Salim Ismail about his trouble with the taxman. If that doesn't exhaust you, there are six, count them, six Macworld parties to choose from tonight — plus Pownce's pre-launch event, if you want to hoist a PBR with Kevin Rose.



Got something to add to the calendar? Send it to calendar@valleywag.com.

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<![CDATA[90 minutes of Steve in 60 seconds — but zero "booms"]]>
Like our 100-word versions? You'll love this 60-second version of Apple CEO Steve Jobs's 90-minute keynote yesterday at Macworld, courtesy of Mahalo Daily. (Gizmodo says there actually was one "boom" in this year's keynote, but it didn't make it into Mahalo's edit.)

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<![CDATA[Flickr's big failure]]> Google Maps performed flawlessly for Apple CEO Steve Jobs in today's Macworld keynote. Yahoo's Flickr? Utter fail. In a demo of Flickr photos appearing on Apple TV, Flickr was a technical no-show. To those inside the company, this may not have come as a surprise. "

"Yahoo has Flickr's servers on 24-hour watch," says a source familiar with the site's operations. In other words, something going wrong is practically the default state for Flickr, which has grown beyond its technical capabilities. Flickr was down for four hours over the weekend. With founder Stewart Butterfield on paternity leave, and not expected to return to Flickr when his leave ends — word is he might seek another role within Yahoo instead — Flickr's staff strikes some as dispirited. And other Yahoo employees would rather gripe about Flickr than fix its code.



(Screenshot posted, and then retracted, by jeremyjohnstone)

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<![CDATA[Charlotte McCormack, take a bow]]> http://gawker.com/index.php?op=postcommentfeed&postId=345329&view=rss&microfeed=true <![CDATA[Old Media runs circles around Web 2.0 at Macworld]]> I took this picture of Valleywag cub reporter Jordan Golson because I think the kid has potential. But Jordan, watch and learn: See the guy typing away behind you? Forbes senior editor Dan Lyons, aka Fake Steve Jobs. And the man with the early migraine? PC World editor in chief Harry McCracken. Look at them: Work, work, work. With the dual exception of Engadget and Gizmodo, the Web 2.0 kids fell way behind the old guard in reporting this morning. Oh, and whoever decided Valleywag would report the whole thing via Twitter? You win the prize. Go back and read Uncov until you know the difference between "scale" and "fail."

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<![CDATA[MacBook Air ad campaign a copy of Digital campaign from years ago]]> A tipster writes in after seeing the MacBook Air advertisement with the uber-thin notebook removed from a manila envelope:

Way back when, DEC (Digital Equipment Corp) unveiled a really thin laptop (was it one of the Hinote machines?). Anyway, they had a TV ad that went something like this:

- man puts briefcase on a table
- opens the briefcase
- starts taking stuff out: papers, folders, etc.
- finally the briefcase is empty
- he reaches into the little pocket on the inside cover of the briefcase
- takes out a manila envelope (10x13 mailer)
- rips open the envelope
- takes out the DEC laptop and puts it on the table

Sound familiar?


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<![CDATA[Feeling the Macworld love]]> Macworld does something to the most jaded observer. Longtime Apple stock analyst Charlie Wolf welcomed Fake Steve Jobs blogger Dan Lyons to the show with a kiss. For Lyons, who does an uncanny impersonation of Jobs in his blog, it was the first time he actually saw the Apple CEO in the flesh. The keynote itself? Underwhelming was the verdict from most. But it still managed to draw together a tech press corps scattered across the globe. That as much as anything makes the event a must-attend. Here's a gallery of what reporter Jordan Golson and I saw from our seats, sandwiched between Lyons and the Gizmodo crew.

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<![CDATA[Is Steve Jobs's keynote the most anticipated event of the year?]]> How does Steve Jobs's Macworld gadgetfest rank among other annual, can't-miss events? You decide in our poll. (Photo by acaben)

Gawker Media polls require Javascript; if you're viewing this in an RSS reader, click through to view in your Javascript-enabled web browser.

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<![CDATA[Macworld 2008 Steve Jobs keynote]]> Jordan Golson and I blogged live, but briefly, via Twitter from the Macworld 2008 expo at Moscone West in San Francisco. Read on for the full report:

  • Newman wraps up with a crowd-pleaser from "Toy Story." Thanks Jobs that's over. 16 January 2007
  • Newman delivers an anticorporate rant. "But not this one," he says, meaning Apple. Thanks for clarifying! 16 January 2007
  • No "one more thing"? Apparently not. Randy Newman, who has scored films for Pixar, takes the stage to perform some songs. 16 January 2007
  • Still no financials? Jobs usually drops some hints on how Apple is doing as a business in his keynote. 16 January 2007
  • MacBook Air ad plays. Lyrics allude to rumor mill: "hoping I could learn what's true and fake." 16 January 2007
  • No optical CD/DVD drive in MacBook Air. Jobs makes pitch for discless computer: iTunes movie rentals, iPods instead of burning CDs, etc. 16 January 2007
  • Otellini and Jobs looked like they were going to make out. Hotter than a Core 2 Duo chip on stage! 16 January 2007
  • Intel created custom chip packaging — the wiring around the processor —for MacBook Air. CEO Paul Otellini says project began a year ago. 16 January 2007
  • MacBook Air offers "pricey" flash-memory drive as an option, which could boost the fortunes of memory-chip makers like Samsung. 16 January 2007
  • "There's something in the air." MacBook Air, "world's thinnest notebook" — new line between MacBook and MacBook Pro. 16 January 2007
  • Gianopulos talks about DVDs. Fox, as expected, announces iPod-ready digital copies on DVD discs, starting with "Family Guy" release. 16 January 2007
  • Correction: Gianopulos. Fox shows Homer Simpson in an iPod ad spoof. Is that a donut he's holding — or a DVD? 16 January 2007
  • Apple TV price drop: $229, down from $299. 16 January 2007
  • Jobs admits Apple TV was a failure. "Apple TV Take 2" — "no computer required," rent directly from your TV screen, including HD movies. 16 January 2007
  • Jobs, a Disney board member, features Disney's "Ratatouille" in presentation. 16 January 2007
  • 1,000 movies by end of Feb. Films avail 30 days after DVD release. Rent for 24 hours, can transfer to iPods. Old movies $2.99. New $3.99. 16 January 2007
  • iTunes: 4 billion songs sold. 20 million sold on Christmas day. 125 million TV shows. 7 million movies: "did not meet our expectations." 16 January 2007
  • On Jobs's SMS short list: PR chief Katie Cotton, VP eng Bertrand Serlet, VP mktg Phil Schiller, Google CEO and Apple director Eric Schmidt. 16 January 2007
  • iPhone maps now include GPS-like location data. Still using Google Maps. 16 January 2007
  • Broadcast media get let in first — but Walt Mossberg used his clout to cut in line. "I'm VIP," he said, waved his badge and walked past. 16 January 2007
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<![CDATA[Update: It's not a MacBook with AT&T, says insider]]> HelloJobs.jpgA big-league reporter emailed us to imply that he (or was that she? I forget) has inside info on today's Macworld product announcements, and that my hunch that there's a MacBook with AT&T wireless built in is totally wrong. Of course, the real point of the email was nyah nyah I'm special. But thanks for the tip.

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<![CDATA[Devo plays at Macworld Blast tonight]]> There may or may not be $40 tickets still available. 8 p.m. at the Warfield in San Francisco. Unlike our guesses about the keynote, this one is confirmed fact.

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<![CDATA[Spending hours in the cold waiting for Steve Jobs is Googler tradition]]> After I left the Gizmodo/Ars Technica party, I headed down to the Moscone Center to check out the line of Mac fanboys enthusiasts waiting in line 9 hours before the show actually begins. When I got there, I noticed a strikingly familiar face amongst the glow of iPhones and MacBooks: Google Executive Marissa Mayer!

It turns out that, for the past several years, Google employees have staked out early spots in the Macworld keynote admissions line. Arriving well prepared with pizza, coffee and a tent, the Googlers "work" (is this twenty-percent time?) in shifts holding line spots so 40-50 Googlers can get good seats. I convinced a few of the them — including Marissa! — to speak to me for a couple minutes and pose for a picture. Why were they waiting in line so early? "The man gives a great presentation. Hopefully we can learn something."googlemacworldkeynoteline.jpgFrom left to right: Chrix Finne, Associate Product Manager - Google Reader; Nick Baum, Associate Product Manager - Android; David Murray, Associate Product Manager - Gmail; Fernando Delgado, Associate Product Manager - Search Quality; Marissa Mayer, Vice President, Search Products & User Experience; a friend of Marissa's whom I believe was named John.

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<![CDATA[Liveblogging Macworld — the 140-word version]]> For the gadget blogs, Macworld Expo is the Olympics. Liveblogging, as Macworld veteran Paul Boutin explained to me recently, is all about speed and precision. A bit like a relay-race baton-toss. Mechanical, uncomplicated — and yet people crowd stadiums to watch those. As significant as the event is to Apple — it's a vital showcase for the only consumer-electronics company that seems to matter anymore — Macworld is even more important to the online tech press, which has turned real-time blog coverage into an art, and Macworld into a stage on which it shows off the power of the Web as a medium. As a business story, the latter aspect is what fascinates me.

The last thing the world needs is another logorrheic liveblog transcribing every last word out of Steve Jobs's mouth. (Gizmodo, Engadget, and many others, will be providing those.) Inspired by CNET's Rafe Needleman, I am embracing the discipline of Twitter. Anything important can be said in 140 characters or less, right? And fitting, too, since Twitter's Jack Dorsey and Evan Williams are rumored to be taking the stage on Tuesday. Check back here Tuesday morning, or follow "vwag" on Twitter. I'll be liveblogging the livebloggers, and Steve Jobs, in a mercifully brief way.

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