The only non internet person on Couric's list, in fact, is FCC Chairman Julius Genachowski. The other people who control the media, according to the CBS Evening News anchor, are all Web heads:

• Google's Larry Page and Sergey Brin.
  
• Huffington Post founder Arianna Huffington.
  
• The founders of the women's blogging network BlogHer: Jory Des Jardins, Elisa Camahort Page and Lisa Stone. This is a big stretch but we're assuming Couric is trying to imagine the less sexist world she'd like to live in and lend some buzz to a feminist cause. Fair enough.
  
• Craig Newmark, Craigslist founder.
  
• Twitter co-founders Evan Williams and Biz Stone.
  
• Facebook CEO and co-founder Mark Zuckerberg.

Couric is obviously just trying to butter up people who might be able to help her ditch the old fuddy-duddies at CBS News and expand her promising sideline in lifecasting. Which is, frankly, brilliant. We know some other people who might be able to help you Katie, call us.

Oh, and the Jewish thing? Couric is no anti-Semite, but we couldn't help but notice that her list of people who supposedly control the media does contain a majority of people of Jewish descent: Brin, Page, Newmark, Zuckerberg, Genachowski and Camahort Page.

Of course, the pace of change in Silicon Valley has a way of leveling these old-world distinctions. Page's family was non-practicing; Zuckerberg has gone atheist and Camahort Page is "a total non-religious person."

[via Bay Newser via NBC Bay Area]

Johns Hopkins photographer Will Shepherdson, who shoots for the News-Letter student newspaper, sent us the above and below pics from the set of the forthcoming Facebook movie (click to enlarge). In the Aaron Sorkin-written film, co-founder and CEO Zuckerberg, played by Jesse Eisenberg, sports such diverse outfits as a light grey Gap hoodie and the darker, logo-less gray hoodie below, also seen in earlier pictures of the filming.

When Eisenberg has his hoodie up and on his head, we'll know that's the scene where he's breaking into the dorm to steal student data while a couple makes out on the sofa.

(Pics: Will Shepherdson/Johns Hopkins News-Letter)

Actors Jesse Eisenberg (Zuckerberg) and Andrew Garfield (Saverin), as well as director David Fincher were on the scene.

So were Twitter users Mary Spiro and Raluca Musaloiu, who stopped to take some photos.

Hm. Kind of looks like Harvard

Jesse Eisenberg (center) is playing Mark Zuckerberg

Andrew Garfield (left) plays forgotten Facebook cofounder Eduardo Saverin

Mark Zuckerberg built Facebook in fall 2004, so the fall weather is historically accurate

Actual Johns Hopkins students woke to a funny site out their dorm windows

Nice camera

Leaving the dorm…

The guy on the right is probably director David Fincher, who also made Fight Club

Where Justin Timberlake? He plays Facebook's first president, Sean Parker, who wouldn't appear in scenes taking place at Harvard

Or so we hear from a College Park tipster claiming to be familiar with the residences of Facebook co-founder Mark Zuckerberg (paper wealth: $2 billion) and YouTube co-founder Jawed Karim (estimated wealth: $64 million). Public records confirm that Karim lives in the two-by-twelve-block Palo Alto neighbohood, adjacent to Stanford University; records indicate Zuckerberg has for months occupied property nearby, albeit in the form of Facebook's new headquarters, a short walk away from Karim.

But Zuckerberg is now a neighbor in a much more real sense, according to our tipster, renting a home right next door to Karim (as in side by side) on the same street. The brief commute would be one good reason for living there. Another: It looks like a leafy, laid back area, according to the ample photographs of the street on Google Maps. Based on Karim's address this is the block they share:

Why are Zuckerberg's neighbors ratting out his address? His employees are taking up the parking, and, we're told, residents complain that the fast-growing company is not providing enough spots (they're apparently not mollified by a proposal to begin requiring residential permits in some areas). You should probably get on that, Mark; these people know where you live.

In the meantime, local residents are missing the real outrage: That, in their 'hood, even insanely wealthy startup founders live in what most American suburbanites would consider modest pads.

Citing a quote from Sorkin himself, The Playlist reports the cast includes Armie Hammer from Gossip Girl; model Dakota Johnson (who is Griffith's daughter); Max Minghella of Agora; and male model Josh Pence. This goes beyond lead actors Jesse Eisenberg, Justin Timberlake and Andrew Garfield, who were already confirmed.

A quick look at the cast members, with some thoughts on who some of the new people might be portraying (all pics by Getty Images unless otherwise credited):

UPDATE: We've updated the entires for Hammer, Song and Pence. UPDATE: And Mara.

esse Eisenberg plays founder Mark Zuckerberg. He's got the curly hair and geeky look down well enough.

Justin Timberlake plays early Facebook adviser and Napster co-founder Sean Parker. (Insert Parker photo by Andrew Mager on Flickr.)

Andrew Garfield plays spurned co-founder Eduardo Saverin.

Brenda Song, of the Disney Channel, would appear to be a shoo-in to play Zuckerberg's girlfriend Priscilla Chan. UPDATE: One tipster tells us Chan does not appear in the script but that Saverin is supposed to have an Asian girlfriend, so perhaps Song is taking on that role.

Whomever model Josh Pence is playing, he's definitely not part of the Silicon Valley tech scene. How about the Winklevoss twins, two Olympic rowers from Harvard who accused Zuckerberg of stealing their idea for Facebook? UPDATE: That part is being played by Armie Hammer (see here). Perhaps Pence could be another Harvard kid?That would seem to work. Pic via Nous Model Management.

Dakota Johnson looks like the kind of girl you'd hope to meet during a night on the town in San Francisco. And Zuckerberg did escort that Victoria's Secret model away from a party there — at least according to author Ben Mezrich.

<pRooney Mara (The Winning Season) looks so downright nice. Zuckerberg's geek girl friend at Harvard, maybe? UPDATE: A tipster suggested Zuckerberg's sister Randi. Good call.Send us your guess.

Max Minghella — no idea who he might play. Thoughts?

Armie Hammer from Gossip Girl. UPDATE: He is playing the Winklevoss twins, Olympic rowers who sued Zuckerberg for stealing their idea for Facebook, according to a tweet from director Richard Kelly. Pic via

Also, people who are guiding companies should run those companies, which they are guiding. Or at least that's how Zuckerberg phrased his philosophy in a sit down with Business Insider's Henry Blodget. There's an exceprt of the interview above, or you can watch the whole segmented unedited here, in case you think we're taking poor Zuck out of context; other questions are here.

Given Zuckerberg's obvious PR skills, it's a wonder he doesn't do more of these little chats with journalists. Maybe then people wouldn't be so ready to dismiss his effectiveness as a leader.

Back in March, Zuckerberg dropped off Forbes' billionaire's list, presumably because the magazine cut its estimate of Facebook's valuation. In the interim, an Russian investment firms whose major backers include a scary Russian oligarch decided to invest in the social network. Suddenly, Zuckerberg is said to be worth even more. It's almost as tough his paper wealth, and that of his company, is subject to endless whimsical re-evaluations largely divorced from reality.

Jesse Eisberg kinda works as Facebook founder Mark Zuckerberg, we guess. But how about Michael Cera, instead? With some hair-curling he'd have the look down, and he could have used the role to break free from the "twee teenaged dork" typecast and into the much more interesting "Asperger-level-antisocial teenaged computer nerd" role.

That's Andrew Garfield, of Boy A, as spurned co-founder Eduardo Saverin.

Got a better casting idea? Post it in the comments.

From left to right are Facebook's Vaughn Smith, FriendFeed co-founder Jim Norris, FriendFeed co-founder Paul Buchheit and FriendFeed co-founder Bret Taylor. But the winner is clearly the guy on the far right, Mark Zuckerberg: if the Facebook CEO was the one dropping $50 million in this situation, that only made him more entitled, under Silicon Valley social mores, to dressing in shorts without socks. Let's just hope he never uploads pictures of a multi-billion-dollar transaction; it's a good bet a Speedo would be involved.

For comparative purposes, this is what a merger looks like in New York, with an old media company involved:

UPDATE: When Patricia Handschiegel sold StyleDiary in 2007, she snapped a decidedly unglamorous picture of herself at the end of the closing, when the fashionista found herself clad in a t-shirt, her hair pulled back. "This shit makes you humble," she told us at the time. Indeed!

(Top pic by FriendFeed co-founder Paul Buchheit; bottom pic by Getty Images)

After leaving Microsoft, Myhrvold went into the patent business. His Intellectual Ventures works like this: Buy up patents, then use them to bludgeon large tech companies into forking over fees or making investments in Intellectual Ventures.

In the course of his short career, Zuckerberg, as a tipster reminded us, has accumulated a nice array of patents. They're related, as you might guess, to social networking and digital media. Could he use them against his rivals via Myhrvold, raising some money for Facebook in the process?

Given the interlocking web of interests a young Silicon Valley company like Facebook must weigh, the answer is likely to sound familiar to any user of the social network: It's complicated.

As the co-founder of Napster, Parker (pictured) was overshadowed by Sean Fanning, who actually wrote the wildly-popular music-sharing software. Sorkin reportedly brings Parker to the fore, giving him credit for lighting a fire under Facebook founder Mark Zuckerberg and accelerating the company's growth.

ScriptShadow's Carson Reeves:

And don't get me started on Sean Parker - a character that can become

iconic if the film is made. The brash techy rock star revels in his own

ego, and is a key player in why Facebook is on our computers today

(Parker ended up selling his portion of the company for - I believe - a

couple hundred million dollars).

Zuckerberg, meanwhile, looks comparatively pathetic. In what Reeves calls a "heartbreaking scene," he sits alone ("not one true friend") in a dark room and "friends" the girl who dumped him right before he started Facebook. The movie nevertheless bops along as something of a comedy, thanks to Sorkin's "crazy unknown voodoo screenwriting tricks" and, apparently, jokes involving Facebook use.

Zuckerberg, whose flacks have been trashing the unreleased book on which Sorkin's script is based, may yet discover there are worse things than being depicted having sex in bathroom stalls.

(Pic: Sean Parker, by Andrew Mager)

Far be it from money-and-technology-obsessed Silicon Valley types to fixate on the fleshy trappings of wealth; they want to know the nitty-gritty details of how a market-leading social network was born. And indeed, both Boston magazine and the New York Times, which obtained galleys of the book, note that Accidental Billionaires doesn't tell the reader much about how the site was actually assembled; instead, lustier details — well, purported details — win out.

Luke O'Brien recapped one scene for Boston:

Zuckerberg himself remains distant, a robot in a fleece. How strange, then, to see this cipher getting freaky with a coed in a bathroom. Rendering Zuckerberg and [co-founder Eduardo] Saverin as campus studs, Mezrich shows them turning out groupies in adjacent stalls.

Zuckerberg is also shown being picked up by a Victoria Secret model at a party in San Francisco (a change from the book proposal we obtained last year, which had co-founder Eduardo Saverin with the model). The pair leave together. As both the Boston and the Times note, the scene is hard to swallow; Facebook had launched just months prior. Dweeby Zuckerberg already had groupies? O'Brien, who has himself dug into Facebook's past, wrote that Zuckerberg has "been dating the same girl since the site's early days" and that there's no evidence Facebook was created so Zuckerberg could score with women.

Even Mezrich doesn't sound too confident in the hook-up scenes. From Boston:

"I just told the story that I was told by multiple sources," Mezrich explains now. "More power to Mark if that's what really happened. ...I have a feeling that Mark Zuckerberg right now could date anybody he wants to. ...Mark has done some amazing things, and if having sex with a Victoria's Secret model is one of the things that he doesn't like to read about himself, I would be surprised."

In other words, Zuckerberg should accept the tales because they're flattering. That was the stance the subjects of Mazerich's Burning Down the House seemed to take when it emerged much of that book — also turned into a movie — was fabricated. But, unlike those obscure college card sharks, Zuckerberg's ambitions extend far beyond silver screen notoriety, and the Facebook CEO is more likely to make a fuss. Indeed, his flacks have already declared that Mezrich's unreleased book sounds inaccurate. Somehow we doubt they'll leave it at that.

[Boston, Times]

We hear the New York Times' Brad Stone has been calling around frantically, trying to get hold of a galley himself and spoil Fortune's exclusive. And he may well succeed; the writer outed the author of the anonymous Fake Steve Jobs blog last year with help from his sources in the publishing industry. Mezrich's book is due out July 14.

The media scramble for galleys of Accidental Billionaires just goes to show Facebook remains something of an "it" company in Silicon Valley, even as it grows out of its startup phase and gropes for revenue.

It also proves that respected media outlets have no trouble taking seriously a project created by a busted, fabricating author and adapted for film by would-be crack smuggler, about a money-losing company.

Nor do we, obviously. We'd love to get our hands on said galleys, if only to fact-check them the way we did with Mezrich's comical book proposal. If you can help, please get in touch.

Greenspan's suit argues he originated the company's name and that the company's trademark is thus invalid. It's been in court for six months. The company has resolved the case just as it prepares to buy out employees antsy to cash out their shares and as it raises new funding to provide a "buffer" against the economy.

It's especially nice to resolve those sorts of problems if you're going to IPO, as Business Insider notes. And while we're not questioning founder Mark Zuckerberg's sincerity when he says the company won't go public for several years, at this rate we wouldn't be surprised if it happened sooner.

(Pic via Think Computer)

I still remember the day I called you up and tried to recruit you to Valleywag — only to learn that that sneaky rapscallion Nick Denton had beaten me to the punch by one whole day in offering you the night shift at Gawker. It all worked out in the end — and perhaps better than I could have imagined back in 2007. But the main lesson I take away from that is that you can get Denton to do pretty much whatever you want if you're patient enough.

Denton, who has a weakness for idle truisms, likes to say that gossip is a young man's game. But you're old enough to remember the first dotcom bubble, and how it popped. That's going to be key in the next few years. We may escape a depression, but Silicon Valley is facing a reckoning nonetheless. Too much venture capital chased too few idea for far too long — and a buoyant economy can no longer hide the startup factory's mistakes.

The biggest mistake you can make is getting too close to your Valley sources and fall for their groupthink in order to ingratiate yourself. (You know how I've scolded you for gullibly buying the hype that Twitter is an amazing source of real-time news. Okay, perhaps it was — for five seconds, before the blowhards, spammers, and self-promoters found it.) At least your schooling will help you remain an outsider: As a Berkeley grad, you'll have an instinctive dislike for the Valley's Stanford in-crowd.

At the same time, don't forget that your years living, studying, and working in the Bay Area give you a better understanding of your beat than anyone can have from 3,000 miles away. Gabriel and Nick, though well-intentioned, have the Manhattan media habit of confusing proximity with relevance. Gawker is much more than New York now — and Valleywag's unique place therein must be firmly grounded in northern California's shaky soil.

Remember: Love is far more powerful than hate. Keep a clear-eyed passion for the Valley. Most tech reporters here secretly loathe their subjects, but try to disguise it with a supine gladhandery as they beg for scoops about new startup website features. They hate themselves and the people they write about. Sad, right? By loving the Valley, you can write about it more honestly than any of them. Just prepare to have your heart broken again, and again, and again. To truly love something, you must love it with all its failings.

For example, the Valley's Alice-in-Wonderland economics — why is Twitter worth more than most startups precisely because it has no revenues to speak of? But the thing you must love most about Silicon Valley — the part of the story the local press corps always skips over in favor of buzzwords, punditry, and lazy analysis — is its people.

The Valley's story is not one of chips and code. It is not a tale of technology. It is the always-running tragicomedy of the people who make technology.

Here are a few characters to watch. I hope it helps — but I can't wait to see who you add to the list.

Marissa Mayer Valleywag's first story remains its best. The public face of Google, Mayer also runs search, the only business that matters there. The cupcake frosting of her girly image — one she assiduously advances at every opportunity — may humanize the otherwise robotic computer scientist. But it is a distraction. The real question to ask about Mayer: Does her spreadsheet-ridden management style scale to new problems beyond search? Are her strengths now turning into limitations?

Mark Zuckerberg Ignore the nerd façade. Facebook's 25-year-old CEO is headstrong and ruthless. Here's the grand irony of Zuckerberg's revolutionary venture: He claims to be all about openness and sharing. But his imperious, my-way-or-the-highway management style has created a fractious culture of dishonesty, delusion, and disillusionment at the social network. His underlings either learn to say things they don't believe, or they move on. This is why Sheryl Sandberg is exactly the wrong COO for Zuckerberg. The veteran of the Clinton Administration has forgotten her Google training and reverted to Washington-player form, where staying on message is all that counts. Facebook's best hope is that Zuckerberg learns from his mistakes — but first he has to recognize them as mistakes.

Carol Bartz Yahoo's CEO swears like a sailor. At last, a boss who has found the right language to describe Yahoo's plight! Bartz brings a refreshing frankness to Yahoo. But the already demoralized troops she inherited will need to start seeing results. Otherwise, Valleywag will continue to be a steady recipient of leaks from Sunnyvale.

Elon Musk The CEO of Tesla Motors and SpaceX is living the geek high life, playing with fast cars, rocket ships, and other people's money. It's wonderful that Musk has realized even a small part of his childhood fantasies. But he risks destroying his dreams by refusing to reconcile them with reality. Factcheck everything Musk says. For example, was he actually running either Zip2 or PayPal, the previous dotcom successes he likes to cite in his bio, when they were sold?

Owen Van Natta Everyone is going to give MySpace's new CEO a pass, because the so-called "social portal" is so clearly troubled. If the former Facebook executive succeeds in a turnaround, it will be viewed as an astonishing achievement; if he fails, people will say no one could save MySpace. That's not fair. Hold his feet to the fire, and judge this disturbingly tan rock-star boss like anyone else on the list.

Peter Thiel Thiel, the PayPal cofounder, likes to brag about how he recruits only the best brains from the best schools to work at Clarium Capital, his hedge fund. Oh, really? Take a look at their résumés on LinkedIn. Like so many of this outspokenly harebrained libertarian's theses, the claim sounds good on paper but doesn't stand up to inspection. Valleywag, alone in Silicon Valley, can take a keen look at Thiel's rhetoric without being dazzled by his inflated wealth.

Tim Armstrong Like Van Natta at MySpace, Armstrong, a Google golden boy now charged with running AOL, will be enjoying a honeymoon. Don't worry: There are plenty of disgruntled AOLers who will gladly help you break up the lovefest.

Jimmy Wales Remind me: What does Wikipedia's founder actually do to earn his keep, besides give speeches? In all this time, I was never able to figure that out. Maybe you can!

Eric Schmidt When did Google's CEO turn into such a raging egomaniac? When the blogosphere was the only corner of the Internet that criticized him, he dismissed it as a "cesspool." But now everyone from Hollywood to the New York Times to the Federal Trade Commission is looking askance at his online empire's practices. "Don't be evil" has turned into "don't get caught." He will, though. Be ready when he does.

Larry Page and Sergey Brin Google's wonder twins have achieved geek nirvana, creating a cloistered campus with free food, lava lamps, and exercise balls to spare. They have a fleet of jets to transport them to rocket launches or rendezvous with Richard Branson and Bono. They've even managed to get married and reproduce. Just one question: Are they still sane? Were they ever?

There are many people who will help you — many of the same people who helped me so much, I hope. They include:

• Nick Denton, for putting up with three years of playing hard to get — and then putting up with much more besides.
• Brian Lam, Choire Sicha, Noah Robischon and Lockhart Steele, for tag-teaming me into taking the job.
• Gabriel Snyder, for expertly steering Valleywag into Gawker's welcoming arms.
• All the Valleywaggers: Paul Boutin, Nick Douglas, Megan McCarthy, Tim Faulkner, Mary Jane Irwin, Jordan Golson, Nicholas Carlson, Jackson West, Melissa Gira Grant, and Tim Woolery. You guys, we've been through so much together!
• Richard Blakeley: We made sweet Photoshop magic together.
• Everyone at Gawker Media: How much do I love you? Far more than just five milligrams.
• Sarah Lacy, Kara Swisher, and Peter Kafka: My peers and fellow purveyors of Valley gossip, you constantly inspired me.
• Countless sources, tipsters, and fellow scribes: Please understand that I esteem you none the less for not naming you here. In fact, your continued anonymity is the best sign of my abiding affection.

The image associated with this post is best viewed using a browser.Good luck, Ryan. I'll be reading eagerly.

Don't screw it up.

Yours,

Owen
The Valleywag

(Photos by Brian Solis and Scott Beale/Laughing Squid)

Yes, Valleywag has gotten Zuck an office befitting Facebook's dwindling cool: a '50s-looking former Hewlett-Packard building in a forgotten corner of Palo Alto near the Stanford campus. (Okay, Facebook COO Sheryl Sandberg helped us get it for him. Thanks, Sheryl!)

Facebook closed early today to finish the move. The company reopens Monday in its new, dreary digs. What better way to note Zuckerberg's now permanently lost youth?

(Birthday card by Richard Blakeley)

Since her brother, Facebook's Aspergerian CEO, is incapable of normal interactions with people on camera (or off), Randi has taken on the role of the face of Facebook. So her people arranged a whirlwind tour of the nation's media capital: 30 Rock! CBS! Good Morning America! MTV! Colbert!

She capped the day off with a "private" dinner with Ms. Magazine founder Gloria Steinem (of the Gloria Steinem Steinems). Private, that is, except for a certain notorious nobody who crashed the affair: Julia Allison, the vaguely employed former dating columnist, celebrity microblogger, and nontrepreneur. (Randi once popped in between her brother and Allison to prevent a shot of the two side by side from circulating on the Internet. Allison has since expertly employed guilt to worm her way into Randi's circle and extract professional favors from her employer.)

The two were all smiles during a photo op with Steinem. Oh, and then Allison "randomly" bumped into her at the MTV offices the next morning. One can't help thinking that the experience left Randi smarting. She seemed downright testy after an altercation with a bouncer at Manhattan nightclub Apothecary, even threatening to abuse the power of her position to erase the hotspot from the social graph:

(Photo by Julia Allison, naturally)

Twitter has been an obsession of Zuckerberg's for some time. He tried to buy the message-broadcasting startup last year, but talks fell apart. Now he's set about rebuilding Facebook in Twitter's image. Facebook has announced an "Open Stream API," an interface for application programmers to download the spew of friends' status updates that now greets users when they log into Facebook. In theory, developers will now be able to code a raft of applications whose main purpose is reading Facebook.

Such a raft already exists for Twitter: TweetDeck, Tweetie, HootSuite, and ones with stranger names for users who tire of using Twitter's already dead-simple website. Twitter enthusiasts say they make the service easier to manage, by handling multiple accounts or tracking search terms as they pop up in Twitter messages.

It's a move in the wrong direction for Facebook. Instead of letting third-party developers remix and filter its users' output, it ought to be doing the job itself. In fact, until its latest redesign, Facebook was doing exactly that, points out Wall Street Journal editor Julia Angwin. The News Feed was a carefully pruned version of today's Stream, with only the most interesting items presented to users. Where the Stream is all noise, the News Feed was pure signal. Perhaps some clever developer can reproduce Facebook's lost algorithm in his own application. We'd download that.