<![CDATA[Gawker: valleywag, msn]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, msn]]> http://gawker.com/tag/valleywag/msn http://gawker.com/tag/valleywag/msn <![CDATA[Why Pamela Anderson can't beat Google]]> Remember AltaVista? The search engine, long swallowed up by Yahoo, once hired professional trashy babe Pamela Anderson to win our affections. What that terrible TV ad tells us: TV ads don't build Web brands.

Need more examples? Here are commercials from MSN, Yahoo, and Ask.com. (I found them using Google and YouTube, a Google-owned video-hosting site.) Do any of them articulate a reason to switch search engines?

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<![CDATA[Microsoft does a victory dance on Sun's head]]> Redmond's biz-dev gorillas have strong-armed Sun Microsystems into bundling the MSN toolbar as an optional add-on to Sun's Java downloads in the US. What does the Silverlight-powered toolbar have to do with Java? Nothing! That's the genius of it.

A dozen years ago, Microsoft broke Sun's run-anywhere Java technology, which was supposed to make operating systems irrelevant for most applications. The Windows version of Java changed one function call, in a way that seemed trivial. It made many apps written for Windows not work on other operating systems. Sun sued, cementing the company's has-been status. Microsoft eventually paid a token settlement for having cock-blocked Java in favor of its own buggy, security-violation-breeding ActiveX technology. I'm sure Bill Gates considers it the best $20 million he ever spent. Where was I? Oh yeah: Sun has been reduced to bundling a non-Java Microsoft toolbar with every Java download, to pick up a few extra bucks. I can only hope the Sun staffers involved are too new to be humiliated.

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<![CDATA[longtailwagsthevalley]]> Microsofties who want to make money on the Web without the hassle of actually working at Microsoft have been jumping on board Yahoo's sinking ship. Today's best commenter, longtailwagsthevalley, talks about the game of musical chairs:

interesting analysis but i would also argue though that much of this is simply that members of internet's "C" team (AKA the people who have been running MSN) are jumping to opportunities created by the departure from Yahoo of the internet's "B" team (AKA Yahoo employees circa late 2008). left on the sidelines in dulles: the internet "D" team.

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<![CDATA[Microsoft can't even kill a website properly]]> From online chatter, it was rumored that Microsoft was going to shutter its 13-year-old Web forum site, MSN Groups. It's now confirmed: Microsoft is ditching MSN Groups because it's launching a new product, Windows Live Groups. But you can't upgrade. Rather, Microsoft wants you to "migrate" to Multiply, yet another social network based out in Florida, and sign up for Windows Live Groups too. Maybe they should have just pointed you to a better competitor. That seems easier. [Microsoft]

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<![CDATA[Microsoft reshuffles search again]]> Yusuf Mehdi, a longtime Microsoft dealmaker (read: geek who looks good in a tie), is now running marketing and product management for MSN and search. But there's still no one in charge of Microsoft's entire portfolio of Web businesses. [BoomTown]

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<![CDATA[MSN exec Jeff Dossett actually not crazy enough to join Yahoo]]> Earlier, BoomTown reported that MSN exec Jeff Dossett would leave the company and possibly soon join Yahoo, where his longtime friend and fellow Microsoft alumna Joanne Bradford already works. Not true, says a Microsoft flack, who tells us: "Jeff Dossett is leaving his position as MSN’s US Executive Producer to seek other opportunities within Microsoft." So either Swisher got it wrong, or Yahoo got outbid for Dossett's services at the last minute. Given Swisher's red phone access to Yahoo's inner sanctum, we're guessing the latter is true. We haven't spoken to Dossett, who once climbed Mount Everest to raise awareness for AIDS and HIV in Africa, but we imagine if we did he'd say something like: "Join Yahoo, now? Too risky."

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<![CDATA[You don't have to be crazy to join Yahoo right now — it just helps]]> Earlier this year, MSN exec Jeff Dossett climbed to the summit of Mount Everest in order to bring attention to the problem of AIDS and HIV in Africa. But now he's doing something really crazy. Dossett quit Microsoft last week and likely plans to join Yahoo, BoomTown reports. BoomTown's Kara Swisher notes that Dossett might be going because he's an old friend of fellow ex-Microsoft exec and new Yahoo exec Joanne Bradford. It's unclear what Dossett will do at Yahoo. At MSN, Dossett's job description labeled him as "the lead for audience, content and programming strategy and execution in the U.S," but apparently that was just his latest gig in a long line of online sales and strategy positions.Update: Dossett is not actually leaving Microsoft at all, Valleywag has now learned. That'd be crazy.

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<![CDATA[While Yahoo burns, MSN and Hearst cook up food site]]> Targeting Yahoo again, Microsoft may be abandoning its "Project Granola" plan to grow its online presence organically, but that doesn't mean ignoring food altogether. Microsoft's MSN and Hearst magazines will partner to create Delish.com, a food and recipe site to be released this fall. Just like Conde Nast's Epicurious, but 13 years later! [AdWeek]

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<![CDATA[A good place for a Yahoo-less Microsoft to start: Pick a brand and stick to it]]> If buying Facebook doesn't work out, Microsoft plans to compete on the Web by growing "organically." Bill Gates said that means search advancements, more marketing and lots of meetings. Lots of meetings. But here's what those meetings ought to be about: unifying Microsoft's online branding. Check out the screenshots of Microsoft's Web designs below. Nabbed by LiveSide, ReadWriteWeb's Josh Catone points out they contain "four different search boxes, two different Live.com "orb" logos (in four different sizes), and six different header backgrounds."

Click to expand the images, which Microsoft designer Evan Malahy told LiveSide he hopes "raise awareness not only outside of Microsoft, but help us (designers) have more traction and power to get these inconsistencies addressed."

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<![CDATA[Microsoft demotes poached Ask.com CEO]]> Berko.jpgSteve Berkowitz is out as senior vice president of Microsoft's Online Services Group, BoomTown reports. In April 2006, Microsoft lured Berkowitz away from Ask.com, where he was CEO, and charged him with running MSN's ad sales, marketing, and business development. Yep, all the stuff that's failed bad enough that Microsoft now wants to pay $44.6 billion for Yahoo. BoomTown said sources couldn't confirm whether Berkowitz is out of the company or just out his job.

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<![CDATA[Microsoft continues to lose money online]]> MSN and Microsoft's other Internet ventures are a sizeable business: $863 million in the most recent quarter. CBNC's Jim Goldman calls the quarter a "stunner." Perhaps, if he meant stunningly bad. Microsoft's growth rate is flat, Henry Blodget notes. Not counting Microsoft's aQuantive acquisition, it's been growing only 24 percent a year. And it's still losing money: about $200 million in the most recent quarter. No wonder Microsoft wants to buy Yahoo: For all of its woes, the Web giant still has its act more together than Microsoft.

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<![CDATA[NBC's fall season gets slutty on the Web]]> Broadcast network NBC has inked promotional deals with almost every major Internet player to distribute the pilot episodes for its new fall lineup. Almost, that is, because it appears to be shunning Google's YouTube online-video site, as well as the News Corp.-owned MySpace. According to The Hollywood Reporter, episodes of new shows "Chuck," "Life," and "Journeyman" will be available for download on Amazon beginning September 10. If you'd prefer to download using Apple's iTunes software, sign up for the Apple Students group on social network Facebook. Members of that group get a one-week headstart on downloading the pilots. Prefer to stream your entertainment? Beginning in mid-September, you can catch "Life" on AOL, "Journeyman" on MSN, and "Chuck" on Yahoo. But it's the omissions that are really interesting.

First, there's Google. Why leave out the huge YouTube audience? Because, one presumes, NBC is growing wary of Google's power over online video. Odder still, though, is the omission of MySpace, since News Corp. and NBC have buddied up to build an online-video distribution venture. Sure, News Corp.'s Fox network competes with NBC, but you'd think the two would put that rivalry aside to pursue the goal of weakening YouTube.

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<![CDATA[Google's rivals have happy customers — just not enough of them]]> Competitors' efforts have failed to dent Google's search market share. A survey of customer satisfaction paints a different picture — which just goes to show you that it's not, as Google likes to claim, all about the users. The newly released American Customer Satisfaction Index (ACSI) from the University of Michigan has Yahoo regaining its lead over Google with an increase of 3.9 points, while Google fell 3.7 points. ACSI attributes the improvements to Yahoo's ratings to well-received design and feature enhancements. Ask.com experienced the biggest improvement, jumping 5.6 points, leaving it tied with Microsoft's MSN.

ACSI researchers attributed Ask.com's gains to its visual presentation and more advanced integration of topic-specific search results. Meanwhile, Google's basic, utilitarian design — the hallmark of its appeal in the past — has become stale and in need of a refresh, analysts suggest.

It's all well and good to try to dissect reasons for the gains and losses in customer satisfaction. But unlike, say, the car industry, where ACSI scores are closely watched and touted in marketing, it's hard to discern any connection between ACSI's measures of customer satisfaction and the Web companies' market success. Web users choose search engines more by habit than anything else, and the Googling habit is well-ingrained. And advertisers make ad buys based on traffic and results, not customer satisfaction, making these results little more than a feather in the also-rans' caps. (Table from American Customer Satisfaction Index)

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<![CDATA[Microsoft's Web portal runs PC World's rundown...]]> Microsoft's Web portal runs PC World's rundown of the 25 worst websites — including two owned by Microsoft. [MSN]

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<![CDATA[Major shakeup at MSN?]]> David Cole and his pal Yusuf Mehdi. True or false or somewhere in between. You tell us.]]> http://gawker.com/index.php?op=postcommentfeed&postId=238963&view=rss&microfeed=true <![CDATA[Jobless exec haunts MSN offices]]> Maybe it's my lack of ambition and ability to waste time, but wandering around a company with nothing to do is my idea of a dream job. A tipster from Seattle says MSN VP Michael Rawding (who was supposed to quit after Microsoft shook up MSN) is in this enviable position.

Greetings from your northern relations! You should do some poking around to find out more about MSN's Michael Rawding. He is on the payroll but hasn't done anything for 5-6 months now. He has NO reports, not even an admin! Ever since David Cole "left", Rawding played for his job or a large part of what was shaking out. When he didn't get it and SteveB's buddy Martin Taylor got to run marketing, mr. Rawding flipped a gasket. but alas, MS hasn't fired him yet and or replace Taylor with him.

Microsoft readers, fire up Outlook and tell tips@valleywag.com how Michael's enjoying his in-office vacation.

Earlier: MSN Meltdown: Michael Rawding quits (He didn't.)

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<![CDATA[How to boycott Yahoo (and Google. And Ask. And MSN.)]]> A Reporters Without Borders study concludes that Yahoo is the worst censor among search engines in China. The news comes just a few weeks after UK and Irish journalists urged a Yahoo boycott following CEO Terry Semel's comment that he might be willing to report them all to the Nazis.

But it's not as if Yahoo's the only search engine worth boycotting. Google's a scary hegemony that keeps all your data. MSN is run by the monopolists at Microsoft. AOL search is just too lousy to use. And every engine censors — some are just more honest about it. Any real boycotter has to get out of search altogether.

So how can an Internet user survive without search? The list is after the jump.

"You can't," says Chris Pirillo, the blogger who "Googlefasted" for two weeks. He got used to using Yahoo and his own tool, Gada.be, but living without search? "Might as well kill yourself." Oh ye of little faith!

  • Call the library. The New York Public Library has a crack team on call (pictured), according to today's New York Times. "Every day, except Sundays and holidays, between 9 a.m. and 6 p.m., anyone, of any age, from anywhere can telephone (212) 340-0849 and ask most any question." Won't work for porn searches, but you can always ask what they're wearing.
  • Ask chatters. Simple questions ("where I get free World of Warcraft plz") work in AOL chat rooms. Actually better than Google, which expects you to spell things correctly.
  • Okay, AOL chatters know less than you do. Ask on an IRC channel.
  • Enter whatever-search-terms.com — it probably won't be what you want, but if you're lucky, it won't be a malicious hacker's squatting site.
  • Look it up in your 1989 Britannica. See, there's your answer: O.J. Simpson is "a popular football player."
  • Let go of the search. Walk outside, feel the earth between your toes. Doesn't that feel better than searching? No? Oh heck, Googling just this once won't hurt anyone.

Yahoo! clear worst offender in censorship tests on search engines [Reporters Without Borders]

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<![CDATA[Top dog news: Google vs. phone company, MySpace-branded phones, and AOL hangs up]]> Top Dog cover - ValleywagSince you loved it last time, here's what tech's top dogs did this weekend.

Google still wants Microsoft to stop pimping its MSN search on Internet Explorer and instead use a list of engines starting with the most popular, which — ha ha, oh we didn't know it was us, isn't that funny — is Google.

AOL cuts 1300 call-center jobs (where reps got bonuses for trapping people in AOL); the free-CD factory continues apace.

MySpace owner News Corp. might launch a wireless service — finally entering the only market already uglier than MySpace.

Amazon wants Net Neutrality. Google will fight for Net Neutrality, but only out of the goodness of its heart, mind you.

Yahoo and Microsoft still chase Google — or at least USA Today just found out about it.

Meanwhile, Google woos enterprise customers by teaming with Salesforce, Oracle, Cisco, Netsuite, and others.

Microsoft and Intel need more immigrants or they'll emigrate.

The Supreme Court lets EBay continue using Buy-it-now despite a patent dispute. Surprise surprise, the White House was rooting against EBay.

Apple, fresh from its own court victory (against Apple), enjoys another round of iPhone rumors.

Oracle is winning a boat race.

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<![CDATA[F500 news: Child porn puns never grow old]]> Fortune 500 - ValleywagThe morning news from our favorite Fortune 500 tech firms:

  • The New York politician suing Google calls its alleged child-porn-ad income "obscenely profitable." Good one, New York politician. Good one. [CNET]
  • Microsoft sinks another $1.6 bil into MSN. Meanwhile, Steve Ballmer starts lighting his cigars with hundred-dollar bills. [NYT]
  • AOL plugs VoIP into AIM. How heartwarming to see the oppressive conglomerate phone companies trumped by an oppressive conglomerate media company. [NYT]
  • Yahoo's ad network gets sued for click fraud; meanwhile, Yahoo boots MySpace-exploiting ad hosts. [InformationWeek; Search Engine Journal]
  • Electronic Arts stock tanks, just in time for the company to disappoint gamers at the E3 convention. [TheStreet.com]
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<![CDATA[MSN adCenter is DOA]]> Microsoft's new ad program is broken right out of the box, according to one user:

So much for this msn adcenter - I signed up, was charged the setup fee and the initial ad budget, now I can't even login as the site is down, and none of my ads are appearing on the msn search results.

Can't these guys do anything right the first time?

Trust me, reader — that's not a bug, it's a feature.

MSN adCenter [Official site]

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