<![CDATA[Gawker: valleywag, nintendo]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, nintendo]]> http://gawker.com/tag/valleywag/nintendo http://gawker.com/tag/valleywag/nintendo <![CDATA[Bill O'Reilly and Co. Investigate the Nintendo Craze]]> In 1988, a young Bill O'Reilly and his Inside Edition team tried to answer the question: "What the hey is this 'Mario Brothers' craze sweeping the nation?" They failed, of course. Entertainingly!

See how many of the following classic moments you can spot in this clip:

"All I can think of is the guy in the library."

Ron Leingang, "Game-Play Counselor"

Howard Phillips, "Fun Club President"

"I had trouble with Lincoln Logs! (Sigh). Kids and fantasy."

[via Mental Floss]

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<![CDATA[Wii ad's HTML tricks more fun than the new Facebook]]> Stupid yet clever enough for Monday-afternoon viewing is this Nintendo Wii ad on YouTube that shakes apart the whole page during gameplay. Drill into it and you'll find it's not a standard YouTube video page, but an oversized Flash animation. Well done! But if the Wall Street Journal's Ahead of the Tape page does this tomorrow, I'm unsubscribing.

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<![CDATA[Nintendo makes more per employee than Google or Goldman]]> Damn it feels good to be a gamer: The Financial Times has calculated that Nintendo will make $1.6 million per employee in 2008. That beats Goldman Sach's 2007 record — impressive when you consider Goldman's average salary was $660,000 per year, versus only $90,900 for Nintendo. (Photo by Geek on Stun)

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<![CDATA[Dell and Sony discover gold in the old]]> A relentless neophilia is Silicon Valley's signature characteristic. One must have a new iPhone, a new Twitter, a new electric car. You're either in beta or in the grave. That's why I'm intrigued by two decisions by Dell and Sony. Dell has figured out a way to wriggle around Microsoft's licensing rules and still sell its discontinued Windows XP operating system. Sony, meanwhile, is profitably selling its nine-year-old PlayStation 2 videogame console in markets like India. This just isn't done.

And yet it is done, and profitably so. Sony's PlayStation 3 is expensive precisely because it uses new chips and optical drives whose manufacturing processes have yet to be refined. Moore's law has made the old silicon parts in a PS2 dirt-cheap; meanwhile, videogame studios continue to churn out games for it, making it an entertainment bargain.

Windows XP, meanwhile, has been relentlessly tested by consumers, businesses, and hackers; it is now reasonably bug-proof, reasonably easy to use, and ubiquitous. Windows Vista, by contrast, is slow, unpredictable, and uncertainly secure. (Microsoft claims Vista is safer, but any security expert will tell you that security holes only reveal themselves over time.) Microsoft perhaps recognizes this, since it's continuing to sell Windows XP in some poorer countries.

So far, Sony and Microsoft are focusing their selling of the old in developing markets. But why not sell the old stuff everywhere, instead of forcing the likes of Dell to jump through hoops to offer it to willing customers? That's exactly what Nintendo has done with the Wii. Essentially a repackaged GameCube with a motion-sensitive controller, the Wii has eviscerated Sony's overexpensive PlayStation 3. It's a classic triumph of the old.

The chief lesson Silicon Valley has taken from Moore's law is that new technology will always be better. Hence the relentless pursuit of the new. But Moore equally tells us that old technology will always be cheaper. Someone's going to figure out how to sell the old stuff at a profit. Why not have it be you?

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<![CDATA[Best Buy urges customers to take a break]]> (Screenshot via shifted)

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<![CDATA["I forgot to mention something important...]]> wiifit.jpg"I forgot to mention something important earlier: I don't think Wii Fit's purpose is to make you fit." Nintendo's Shigeru Miyamoto, on the origins of Wii Fit. Too bad it's already sold 1.2 million in Japan based on the notion that it does. The non-exercise videogame is out in the U.S. later this year. [Wii.com]

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<![CDATA[On Wii and PS3's home turf, Microsoft cuts Xbox price 20 percent]]> AP05051307099.jpgIn Japan, Microsoft has dropped the price of its entry-level Xbox 360 to around $260 — less than it costs in America. The software giant hopes to gain some traction in the tough Japanese market. Microsoft has had tremendous difficulties selling the Xbox in Japan, moving only 257,800 consoles last year, compared to Sony's 1.2 million PlayStation 3s and 3.6 million Nintendo Wiis. Somehow, we suspect just dropping the price won't get the job done.

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<![CDATA[Halo 3 Beats Out Wii Play For Best Selling Video Game of 2007]]> Today's NPD sales numbers reveal that Bungie's Halo 3 was the best selling game in the United States in 2007, with a whopping 4.82 million copies sold. Nipping at Master Chief's heels was Nintendo's own Wii Play. It sold through a staggering 4.12 million units to the masses.

Despite generally negative review scores, it would seem that Wii owners were consumed by the prospect of more mini-games (and a second Wii remote) nearly on par with the thirst that Xbox 360 owners had for more Halo. An impressive feat for Nintendo, but more impressive for Microsoft, considering Wii Play had a seven month head start on the first-person shooter.

The top ten best selling games in the USA for last year are after the jump.

01. Halo 3 (Xbox 360) - 4,820,000
02. Wii Play with Remote (Wii) - 4,120,000
03. Call of Duty 4: Modern Warfare (Xbox 360) - 3,040,000
04. Guitar Hero III: Legends of Rock (PS2) - 2,720,000
05. Super Mario Galaxy (Wii) - 2,520,000
06. Pokemon Diamond (DS) - 2,480,000
07. Madden NFL 08 (PS2) - 1,900,000
08. Guitar Hero II (PS2) - 1,890,000
09. Assassin's Creed (Xbox 360) - 1,870,000
10. Mario Party 8 (Wii) - 1,820,000

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<![CDATA[New Nintendo Perrin Kaplan Named]]> 533.thm.jpg

Nintendo of America seems to be getting their new Bay Area office up to staff. Today the company announced that they appointed two sales and marketing execs to their Redwood City offices.

Denise Kaigler will be Nintendo of America's new vice president of marketing and corporate affairs, a position formerly held by Perrin Kaplan, while Bill Van Zyll will be the new director and general manager of Latin America.

"Denise and Bill bring a wealth of branding and marketing experience to our team," said Cammie Dunaway, Nintendo of America's executive vice president of Sales & Marketing. "Their expertise will help us keep Nintendo's momentum going strong throughout 2008 and beyond."

Hit the jump for the run down of Kaigler and Van Zyll's background.

Kaigler comes to Nintendo following a 16-year tenure at Reebok International, where she serves as head of Global Corporate Communications and Corporate Citizenship. She also serves as head of Corporate Communications in the United States for the adidas Group, the parent company of Reebok.

Van Zyll heads Nintendo of America's Latin America department, which is responsible for the creation, direction and implementation of short- and long-term sales, marketing, and operational strategies for Latin America. He comes to Nintendo of America after more than 15 years at the Whirlpool Corporation, where for the past four years he has served as Director of Finance for Sales for the company's North American region.

So washing machines and sports apparel, got it.

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<![CDATA[Silicon Valley's armchair athletes may want...]]> Silicon Valley's armchair athletes may want to rethink their training regimen. A recent study shows that Nintendo's Wii tennis is no substitute for real exercise. In fact, it's only 2 percent more taxing than playing Halo 3. [Ars Technica]

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<![CDATA[Wii child, all you'll get for Xmas is a slip of paper]]> Little Jimmy's at the tree extracting an oblong box from the stash. Ripping off the paper, his jaw drops in astonishment. It's no Wii; it's a raincheck. His parents didn't quite purchase a Nintendo Wii, you see. Little Jimmy can't exchange the slip of paper until the red-hot videogame consoles are in stock again, supposedly sometime in January. Yes, even a full year after launch, retailers can't keep Wiis on shelves. Analysts estimate Nintendo has lost $1 billion in sales this holiday because of the shortage. So while Nintendo USA topper Reggie Fils-Aimé says the raincheck program is a way for parents to put a Wii under the tree, we doubt Little Jimmy will be fooled. Wall Street analysts, on the other hands, may well be.

GameStop will sell the Wii rain checks for $249.99 on Thursday and Friday. A GameStop shift supervisor tells Consumerist that this kind of preorder counts in the store's net sales. GameStop's annual reports are mum on how the company actually accounts for preorders. The program will certainly lift the company's cash flow well in advance of when GameStop actually has to make good on its holiday promises. Ho ho ho!

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<![CDATA[Weekend Wii Stock Causes eBay Spike]]> KotakuWiiebaylistings.JPG In many ways, many, many ways eBay is an albatross around the necks' of gamers. This is most evident around the holidays when the demand for consoles and games goes through the roof.

Over the weekend there appeared to be another sell out of Wii consoles. On Friday, Nintendo of America president Reggie Fils-Aime announced that seven retailers-Best Buy, Target, Wal-Mart, Sears, Kmart, Toys R Us and Circuit City- would be throwing a lot of Wii consoles out on their shelves over the weekend to try and sate the appetite of games and their families.

But judging by the obvious spike in eBay listings of Wii consoles, I think it's fair to say the only thing sated was greed. From 9 a.m. Eastern Sunday to 9 p.m. Eastern Sunday alone more than 13,500 Wii consoles were listed for sale in the U.S. on eBay. Coincidence? I can't imagine.

Note: These numbers might deviate a little from 100% complete authentic scientific goodness, but the trend is still relevant.

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<![CDATA[Annalee Newitz — the 100-word version]]>

sparkly-crap mobile circuit-board garbage gizmo mass-produced by machines that stole jobs from nonunionized workers who stole jobs from the natives. I want a Nintendo Wii.
biosphere-destroying violent imagery consumer electronics death monster truly represents the future of technology Wii DJ Bluetooth just another thing with built-in obsolescence consigning it to an unknowable half-life as indigestible silicon shards. It sucks when great future innovations are doomed to become garbage. Donating to cool charities and supporting local artists is something you should be doing all year. capitalist juggernaut. Annalee Newitz is a surly media nerd.
And I wouldn't have her any other way.]]>
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<![CDATA[Nintendo's office in "San Francisco" open for business]]> Nintendo of AmericaNintendo has finally opened the doors to its convenient "San Francisco" location — where former Yahoo chief marketer Cammie Dunaway ran off to be "the coolest mom in the universe." Turns out the new PR and marketing HQ is actually on Bridge Parkway in Redwood City, which is 26 miles from San Francisco — about as close as Paterson, New Jersey is to New York City. With the Wii still printing money, you'd think Nintendo would at least be able to spree for a vacant SoMa warehouse. The location, however, is better suited to keep an eye on nearby industry titans Electronic Arts and Sony. After the jump, the commute from San Francisco to "San Francisco."

noamap.jpg

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<![CDATA[Greenpeace hates Nintendo more than Apple]]> Greenpeace has found a couple of new targets in its latest "Guide to Greener Electronics": Microsoft and Nintendo. Particularly Nintendo, which scored the first perfect zero rating. The environmentalist group, once remembered for facing down fisherman armed with machine guns with rubber dinghies and rainbow flags to save the lives of endangered whales, has been hanging on to its diminishing relevance by attacking Apple for more than a year. The manufactured notoriety has backfired. Steve Jobs tore apart Greenpeace's charges in an open letter. Critics have savaged the organization's Electronics Guides as arbitrary and unscientific. So how is Greenpeace to remain relevant?

It's a sensible game plan. Apple has proven too tough a target. So now, Greenpeace has started tracking a few more companies. Highly notable companies with staunch defenders who will give the nonprofit some attention by ranting and raving about its charges, but who will be, hopefully, less defensive than Apple's Web warriors. Hence, Microsoft and Nintendo are now the worst polluters in the eyes of Greenpeace. Fanboys vs. environmental fanatics: We look forward to this deeply cynical battle. May the most outlandish argument win.

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<![CDATA[Cammie Dunaway trades Yahoo for easiest job in the universe]]> Cammie DunawayLast week we speculated that ex-Yahoo chief marketer Cammie Dunaway was heading over to Nintendo to fill the gaping hole in its marketing department. Turns out we were right: She is the videogame-console maker's new VP of sales and marketing. Along with inheriting the title of "coolest mom in the universe," she's also snagged what has to be the easiest marketing job, ever. The Nintendo Wii is perhaps the most widely coveted electronic gizmo — still impossible to obtain and well on its way to driving its operating profit to $3.7 billion for the year. Honestly, the thing practically sells itself. No wonder she ditched Yahoo for this job.

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<![CDATA[Is Cammie Dunaway headed to Nintendo?]]> Cammie DunawayCould soon-to-be departed Yahoo chief marketer Cammie Dunaway be on her way to Nintendo of America? That's what one tipster suggests. And it makes sense. Cammie describes her new home as "a natural fit for someone who loves driving profitable revenue for big, well-loved consumer brands and can't pass up the opportunity to be the coolest Mom in the universe." Well it just so happens that Nintendo has a big gaping void left by the departure of senior VP of marketing George Harrison, VP of marketing Perrin Kaplan and public relations director Beth Llewelyn due to the company moving its marketing and PR operations to San Francisco. Whose kids wouldn't be happy to have their mom hawking the Wii? No doubt she'd be happy to stretch her creative wings selling a product people actually like. Kotaku, the videogames blog, can't squeeze a confirmation out of Nintendo. Does anyone have an inside line?

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<![CDATA[Nintendo of America president Reggie Fils-Aimé...]]> Nintendo of America president Reggie Fils-Aimé is named marketer of the year by Brandweek magazine for his work pimping the Wii to consumers — it's still difficult to find the console on store shelves. Of course, the perpetual fun machine that is the Wii was an easy sell — so how much credit does he really deserve? [Brandweek]

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<![CDATA[The Console Wars, animated]]> Game reviewer Yahtzee Croshaw covers the videogame console wars.

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<![CDATA[Msoft Eyes Nintendo's HUGE Tracts of Land]]>

It looks like Microsoft may be buying up Nintendo...'s land, their empty unused land. Sorry, I had to do that.

Nintendo of American is taking bids for a 27-acre block of land in Redmond that they had initially purchased to expand their North American headquarters, the Seattle PI reports. Among the bidders is neighbor Microsoft.

"Microsoft, of course, would bid for it, because it's so convenient for them," Perrin Kaplan, Nintendo of America vice president of marketing and corporate affairs, said in an interview at a Seattle event where Nintendo showed its latest video games.

News of the impending sale comes on the heels of confirmation that Nintendo is moving some of their people to offices in New York and Silicon Valley. About 20 to 30 people from Nintendo.com will be moving to New York, while an additional 60 to 80 people from sales and marketing will be moving to Silicon Valley.

Kaplan says the decisions to sell the land and move the people are not related. Yeah, I don't believe that for a second.

Microsoft eyeing empty Nintendo site [SPI]

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