<![CDATA[Gawker: valleywag, opensocial]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, opensocial]]> http://gawker.com/tag/valleywag/opensocial http://gawker.com/tag/valleywag/opensocial <![CDATA[Zuckerberg to Google: Let's connect, friend]]> ZuckbergDrinks.jpgFacebook launched its Japanese-language version today and vision-questing, globe-trotting CEO Mark Zuckerberg magically appeared in the land of the rising sun to take reporters' questions. Among the queries: What's the deal with Facebook dropping Google Friend Connect, the search engine's new service that sucks data out of rival social networks? Zuck explained:

Part of the issue with Google's Friend Connect is that when users grant access to Google's product, Google might share their information with another application, or some part of it, maybe not all of it, without that user knowing. And part of what makes our system work is that people know exactly who they are sharing all their information with.
Then Zuckerberg said all this could have been avoided if Google had just talked to Facebook prior to launching Friend Connect. "They launched that without asking us or talking to us about it first so we had no choice but to follow the rules," Zuck said.

Funny thing is, Google claims an employee did talk to Facebook before launching the product. At least, according to Google engineering director David Glazer. No matter, said Zuck. "Google's a big player in the space and they make good things and our goal is to work with them to figure this out." Hear that Larry, Sergey? You guys make good things, so Mr. Zuckerberg will deign to speak with you. After he's done with his round-the-world trot.

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<![CDATA[Yahoo, Google, MySpace form tax-exempt foundation to promote Facebook rival]]> OpenSocial.jpgYahoo, Google and MySpace plan to further compound their OpenSocial initiative with another initiative, the OpenSocial Foundation. OpenSocial is a widget platform Google first announced last fall when Facebook seemed poised to "take over the world" with its own platform. After the announcement, Google rushed OpenSocial into development and completed — sort of — a beta version earlier this year. The foundation proposal calls for 501(c)(3) tax-exempt status and protection against patent challenges. Ah, so this is really about getting donors to pay Google's legal bills!

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<![CDATA[Yahoo joins Google's OpenSocial, four months after everyone else]]> SadReally.jpgOpenSocial: it's Google's widget platform for MySpace and a bunch of social networks you've never of — and now Yahoo's. Bits reports that Yahoo will join the OpenSocial platform sometime in the next week. Don't overthink the message here, people. It's "Hey Microsoft, you sure we're worth all that money?"

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<![CDATA[Why is Google trying to imitate Microsoft's lamest product?]]> Joe_Kraus.jpgGoogle relaunched JotSpot, a group wiki it acquired in 2006, as Google Sites today. It's a collaborative wiki. Whatever. For a PR-friendly feature list, go check out Google PR. What we want to know is: What took so long? And why did Google bother?

It's been 16 months since since Google acquired the company from Excite founders Joe Kraus and Graham Spencer. During that time JotSpot languished and users — like me and my coworkers at my old gig — suffered from bugs and poor customer service.

If you like, blame the delay on JotSpot employees wasting their time at Google. After all, Kraus runs OpenSocial, Google PR's answer to what once looked like the runaway success of Facebook's application platform. One former JotSpot employee, Google Sites product manager Scott Johnston, seems to use his 20 percent time sending Twitters.

But more likely the delay is due to limited market demand for a "Sharepoint killer." Microsoft's SharePoint, which lets you post huge PowerPoint presentations to a file server instead of clogging your Exchange box with extra copies, has been doing a good job of killing itself. Do you know anyone who uses SharePoint willingly and gladly, without being strongarmed by a central IT department?

(Photo by ptufts)

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<![CDATA[Bradley Horowitz from Yahoo to Google?]]> Bradley HorowitzMicrosoft's bid for Yahoo has many eyeing the exits. But we hear that Bradley Horowitz, the VP in charge of Yahoo's advanced products group, has been plotting his escape long before Steve Ballmer's bear hug made it trendy. Since late last year, he's been interviewing at Google. It's not clear if he'll actually get the job, though. Google's hiring process is legendarily slow, but Larry and Sergey can get things moving on candidates they're keen on. If Horowitz was really wanted at the Googleplex, wouldn't he be working there by now? Or was Google just waiting to oust Chris Sacca, making room for another voluble professional conference attendee? Update: Bradley, we misunderestimated you. TechCrunch reports Horowitz is working on one of Google's most vaporous projects: its OpenSocial widget platform, alongside Excite founder Joe Kraus.

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<![CDATA[Google to buy Plaxo — and a new pal — for $200 million?]]> Plaxo, the contact-sharing service trying to reinvent itself as a social network, may have sold itself to Google for something close to $200 million. And if the rumor's true, I think the companies may be doing it out of friendship. One could bloviate endlessly here about industry consolidation, user-data portability, and so on — and I'm sure you'll read plenty of that. I think the real reason is much simpler. Brad Fitzpatrick, the LiveJournal founder now leading Google's social-network strategy, wants to work with Joseph Smarr, Plaxo's chief platform architect. I sat with the two at lunch at the Web 2.0 Summit last year, and they got along famously.

Plaxo and Google are working closely on its OpenSocial platform, and Smarr incorporated Fitzpatrick's recently developed friend-finding tool hours after its launch. Would Google spend a nine-digit sum to keep an engineer happy? Sure. It's pocket change for the search giant. An acquisition would also keep Smarr and the technology he's developed out of Mark Zuckerberg's hands at Facebook. And to think, I didn't even need to map a social graph to figure that out. (Photo by silverisdead)

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<![CDATA[Plaxo for sale]]> The New York Times reports that address-book service Plaxo is seeking up to $100 million from buyers. Reporter Andrew Ross Sorkin writes, "Plaxo, which has been overtaken by rivals like LinkedIn and Facebook, has tried to reinvent itself as an aggregate of information from other social networking sites," joining Google's OpenSocial initiative in November. That spiked usage among customers. Selling now may be not desperation, but timeliness.

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<![CDATA[OpenSocial is real, swears Googler in charge]]> OpenSocial.jpgOpenSocial, which we've always maintained is a surprisingly elegant PR scam, isn't due out until next year. Facebook continues to add 100 (still entirely useless) apps a day to its now purportedly open platform. So is there any point to Google's OpenSocial anymore? Sure there is. Just ask the guy whose career at Google depends on it.

Google's Joe Kraus told The Social, "We've made a lot of progress." You people on the outside just can't see it yet, he said.

"In the classic kind of platform world, what typically happens is there's a lot of work that goes on that isn't consumer-visible," Kraus said. Which of course means, Trust us. We're Google.

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<![CDATA[Facebook throws platform at rivals, pokes Google]]> FBOPENLOLS.jpgFacebook wasn't invited to the OpenSocial party. Now it's throwing its own. Facebook says it will allow other social networks to use the software behind its third-party developer platform as a model. "In fact, we'll even license the Facebook Platform methods and tags to other platforms," Ami Vora writes on its Facebook Developers blog. The big loser? Well, anyone who writes apps for social networks, pretty much by definition. But also, Google.

At least one OpenSocial launch partner, Bebo, has already decided to go with the Facebook Platform. Expect more to follow. Google has yet to match the hype surrounding its OpenSocial announcement, admitting earlier this week its platform won't be ready until next year. "Open" is just another word for nothing left to lose.

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<![CDATA[Bebo betrays Google, buys bloggers breakfast]]> bebologotg8.pngSocial network Bebo, which, like Hillary Clinton is more popular in the U.K. than at home, is hosting a breakfast Wednesday morning at the Metreon's second-floor Action Theater for an event at which they promise to announce "news that will impact the developer community and Bebo's 40 million users worldwide." That smells like a platform announcement to me! But, wait, isn't Bebo part of Google's OpenSocial consortium? Coffee, croissants, and controversy. Eminently worth an 8 a.m. wakeup call.

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<![CDATA[OpenSocial won't open till next year]]> opensocial-thumb.jpgRemember OpenSocial, Google's open-source platform for building applications that let users throw sheep at each other on any social network, not just Facebook? "At this point it looks like we'll make a couple more revisions to the API before it's baked enough for launch," Googler Arne Roomann-Kurrik tells partners in a Google Group dedicated to OpenSocial. "This puts us into January before the API is ready. Expect some early adopters to have a public launch early 2008." In the meantime, Google's vaunted partners are all off launching developer platforms on their own.

LinkedIn will announce its own developer platform on December 10 . Friendster has already announced its own. MySpace, though it may have been hoping OpenSocial would spare it the expense of developing its own platform, is well on its way to copying all things Facebook.

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<![CDATA[Now it's even easier to find useless Facebook apps]]> small_spamIam.jpgMaybe Facebook applications weren't spammy enough for you already? Don't lose sleep over it. GigaOm's Om Malik reports that third-party developers will soon be able to let search engines index their applications' pages. What does that mean? A whole lot more useless links and ugly clutter, and even more people inviting you to become a zombie. It's also a reason to give enthusiasts of Google's OpenSocial platform pause. There's less reason to build an app for OpenSocial if Google's own search results will help developers find new users.

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<![CDATA[Verizon calls Google's multibillion-dollar bluff]]> When it comes to wireless, Google is full of hot air. But Verizon Wireless has now popped Google's bubble. By next year, CEO Lowell McAdam declares, Verizon Wireless will open its network to any devices that meet its technical standards. An important note: Verizon's standards, not Google's. Google will likely squawk at this. It's complained before, specifically about Verizon, and found willing ears among Silicon Valley's hopelessly naive press corps.

Earlier this month, BusinessWeek reported that "Google had become frustrated with phone companies that were blocking some Google applications from being used on phones attached to their networks." Which phone companies? Which applications? Which phones? The BusinessWeek article conveniently omitted such details, and neither Google nor the publication offered comment on the record when I asked for them.

That's because, I suspect, there are no real examples. Google's Chris Sacca, the leader of the company's wireless "special projects," has been talking up the evils of big, bad phone companies like Verizon. But Verizon's latest move shows that it's not that the phone companies are resistant to the idea of openness. They oppose, rather, the notion that Google should get to set the rules for competition — rules that will no doubt smooth the way for the sale of mobile advertising on terms favorable to Google's offerings.

With Android, its mobile-phone OS, and OpenSocial, its widget platform for social networks, Google is trying to upset others' applecarts. But make no mistake: This isn't because Google is trying to do good and fight for openness. It's because Google, in negotiations with players like Verizon and Facebook, isn't getting its ways. Releasing software APIs may seem like a particularly nerdy and passive-aggressive way of throwing a temper tantrum. But make no mistake: That's exactly what Google's been doing. Expect more bawling and rolling around on the floor at the Googleplex at Verizon's latest move.

(Photo by Wikimedia Commons)

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<![CDATA[Google who? LinkedIn to launch own developer program]]> LinkedIn will launch a developer program similar to Facebook's platform on December 10. According to the company's PR firm, the new program will allow "select" third-party developers to build "business applications for the Web." We're just glad that In the details that follow, the words "social graph" are nowhere to be seen.

Several applications will be available the day LinkedIn's platform launches. The social network also introduce several new apps of its own on that will "enable them to draw on the wisdom, knowledge, experience, resources, and inspiration of their networks."

It's not good news for Google's OpenSocial initiative, in which LinkedIn is a theoretical partner. Why would LinkedIn need its own platform — if, that is, OpenSocial were anything more than a PR scam?

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<![CDATA[OpenSocial turns Plaxo growth chart into a hockey stick]]> http://valleywag.com/assets/resources/2007/11/plaxo_540x417-thumb.jpgCall Google's OpenSocial intiative a PR scam if you want. Executives from social network Plaxo don't care — because for them, it was a successful PR scam. Take a look at the chart they provided CNET. Since Google announced its "open" alternative to Facebook's developer platform and included Plaxo as a launch partner, growth at Pulse, Plaxo's social network/address book hybrid, took on hockey-stick dimensions.

"I've never seen a growth chart with such a sharply pronounced inflection point," Plaxo marketing executive John McCrea told CNET. "Within hours of the Google OpenSocial social network service unfolding, it was surge conditions here. Our service almost buckled."

Of course, OpenSocial is thoroughly half-baked. The fact that you'll soon be able to throw virtual sheep at fellow Plaxo users should not have, by itself, driven usage up. What that tells me is that McCrea hasn't been doing his job. If some wonky API announcement mentioning Plaxo was enought to bring users of Plaxo's Pulse to 1 million, imagine what would happen if McCrea actually started marketing this thing.

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<![CDATA[Developer meetups and cool cars]]> FaceleplaxTonight, Facebook-app developers invade enemy territory in Mountain View. Or Google tries to seduce developers over to the dark side, take your pick. For more detail, check today's Valleywag Calendar.

  • The Bay Area Facebook Developers meetup takes place at the Googleplex's Building 43, and the subject will be about extending your app to reach Google's OpenSocial platform. Pizza will be served at 6:45 p.m., and talks begin at 7. Take pics! Pose with the dinosaur! [Facebook]
  • The Berkeley-Stanford Cleantech Conference series begins at 1 p.m. on the Berkeley campus. Today's focus is on the electrification of vehicles, so expect lots of Priuses in the parking lot. [UC Berkeley]
  • Thanksgiving is Thursday. Have your travel plans ready? Alert your pals on Dopplr, so you can make plans to escape the family together.

Got a to-do that's a must-do? Send it to calendar@valleywag.com. Check out more events on our Google Calendar:

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<![CDATA[OpenSocial apps come to Facebook]]> chaostheory.jpgFacebook might not have much of a choice as to whether or not it wants to participate in Google's OpenSocial initiative. Who's Mark Zuckberg got to blame for getting dragged to a party he was never invited to? Developer Dan Lester who's built a new Facebook app in beta called OpenSocket. It's not that great: He's got a long list of limitations on a post to announce the beta. But it looks like apps written to Google's standard will find a way onto Facebook. Which means what, exactly? You can throw a sheep on Facebook and have it land on MySpace?

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<![CDATA[Is Amazon.com supporting Google's Facebook killer? Don't ask]]> Read/WriteWeb last night reported that Amazon.com will announce today, among other things, support of Google's OpenSocial Web widget platform in all of its applications going forward. Now Google can tout Amazon's support for its rival platform to extend social networks. Or can it? Amazon flacks, after sending Read/WriteWeb a press release about the move, are now retracting it and claiming the company is not adopting OpenSocial. Or if it is, they're pretending they don't know about it.

Read/WriteWeb's Marshall Kirkpatrick Twitters:

Update: Amazon contacted us this morning to let us know that though they sent us a draft press release, they are not in fact making any such announcement, they are not supporting OpenSocial and if they were it would still be under embargo anyway despite the date on said release.
In other words, yes, Amazon is probably supporting OpenSocial. Adding the online retailer to the list of OpenSocial supporters would certainly be a major help to Google's assault on Facebook. Amazon helped launch Facebook's apps platform, and in the buildup to Facebook's Social Ads announcement, everyone used Amazon as an example of its potential power. Last week, however, Amazon was nowhere to be found.

Apparently, though, Jeff Bezos & Co. aren't prepared to diss Facebook quite yet. Amazon's PR team messed up and hopes we'll just ignore their own press releases, or honor some after-the-fact embargo. Sorry. Even when done right, the day of the embargo is over.

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<![CDATA[Facebook rejects MySpace OpenSocial invite]]> remove.jpgSpeaking at a conference over the weekend, MySpace CEO Chris DeWolfe reportedly asked Facebook to join Google's OpenSocial initiative. Facebook COO Owen Van Natta politely rejected the idea. He said Facebook's developer platform protects user privacy better than the open standard.

That's probably true, but most would say the real reason Facebook won't join OpenSocial anytime soon is that it wants to keep developers to itself. Good theory, but good luck with that plan. Here's what a third-party developer working on app for both platforms told me. It's not really that hard to write a Facebook app in the company's proprietary FBML and then rework it for the OpenSocial platform. So maybe Facebook really is concerned about protecting user privacy. But if that's the case, then why doesn't it start its campaign closer to home?

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<![CDATA[Scoble slams Googlephone — the 100-word version]]> I'm sorry, but the Scoble coverage sucks without me. It's been two weeks since I stopped posting and Fake Steve is already reduced to recycling this photo from January. I punched it up in Photoshop — can't you guys even do that for yourselves? Anyway, our boy slammed Google's phone plans Monday. Scoble's 100 percent right, but 1,251 words too long. I fixed that.

I'm watching the Android video. Man, I thought my videos were boring, this one takes the cake. This stuff is still vaporware. No phones are available with it. I don't know of a single developer who has had his/her hands on Android. At Microsoft I learned DO NOT TRUST THINGS THAT THEY WON'T SHOW ME WORKING. The UI looks confused. Too many metaphors. One reason the iPhone does so well is because the UI is fairly consistent. Fun, even.
Here's the obligatory Scobleizer brag:
Last week I was in the Open Social press conference. Everyone else in the room worked for a big-name media outlet. Business Week. Wall Street Journal. Los Angeles Times. CNET. Barrons. etc. etc. Even TechCrunch was relegated to a phone-based seat and wasn't in the room.
Robert, congrats on getting bumped up to MSM status by Google PR. I always said you were a genius. Too bad the rest of the MacArthur committee didn't agree with me.

(Photo by Dwight Silverman/Houston Chronicle)

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