<![CDATA[Gawker: valleywag, oxygen]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, oxygen]]> http://gawker.com/tag/valleywag/oxygen http://gawker.com/tag/valleywag/oxygen <![CDATA[Oprah to OWN her own cable channel]]> Who needs a YouTube channel when you can have your own cable network? Estrogen-drenched media mogul Oprah Winfrey has formed a cashless 50-50 joint venture with Discovery Communications to launch the Oprah Winfrey Network in mid-2009. The channel will replace the Discovery Health channel and, in exchange, Discovery will operate the Oprah.com website. With her name all over the network — and her aspirations for global dominance spelled out in the channels acronym — Winfrey appears fully committed to this latest venture. Unlike her last cable channel, Oxygen.

Winfrey backed out of of the hybrid Internet-cable venture when she quietly sold her stake just prior to NBC Universal's acquisition of the languishing property. "Fifteen years ago, I wrote in my journal that one day I would create a television network, as I always felt my show was just the beginning of what the future could hold," says Winfrey. What happens to a dream deferred? If at first you don't succeed, try, try again. (Photo by George Burns)

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<![CDATA[Oprah starts a YouTube channel]]> Oprah Winfrey is launching her own YouTube channel. It will have clips and behind-the-scenes footage from her show. The unveiling will occur November 6 on the Oprah show along with YouTube founders Chad Hurley and Steve Chen, Tyson the skateboarding dog and Judson Laipply, the "Evolution of Dance" guy. That'll be a fun show to watch. Hope someone posts it on YouTube.

Seriously, if anyone can make a YouTube channel work, it's Winfrey. Her show grabs 5 million viewers a day, and presumably some of them have computers. On the other hand, her past Web performance does not bode well for the venture. The last Oprah foray onto the web was the Oxygen cable-net/website which imploded and was sold off to NBC Universal, long after Winfrey had backed out of the venture.

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<![CDATA[Web-cable hybrid Oxygen runs out of air]]> What took NBC so long? That's the only question that came to mind when I saw that Geraldine Laybourne, at long last, had sold her struggling women's cable-TV channel to NBC Universal for $925 million. The fact that I'm describing it as, yes, a "cable-TV channel" speaks to Oxygen's failure. Conceived in 2000 as a multimedia empire that would bridge the Web and TV, Oxygen failed to thrive in either medium. Backer Oprah Winfrey, Laybourne disclosed to Advertising Age, quietly backed out of the venture some time ago. For NBC, Oxygen is a natural add-on, a minor expansion of its cable lineup. As for Oxygen.com, it, too, is far smaller than NBC's iVillage, which NBC has struggled to integrate. Eventually, the Peacock may figure out how to merge its disparate networks — broadcast, cable, and Web, But if it was hoping to buy a recipe for doing so from Laybourne, NBC will just be cooking up disaster.

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