<![CDATA[Gawker: valleywag, pa semi]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, pa semi]]> http://gawker.com/tag/valleywag/pasemi http://gawker.com/tag/valleywag/pasemi <![CDATA[Apple poaches IBM chip guy Mark Papermaster]]> Who's Mark Papermaster, the chip guru Apple and IBM are scrapping over? Here's one clue: He's the kind of guy who has no photos online. There used to be a "Mark Papermaster" profile on Facebook, but it's gone. No wonder he wants to disappear: Apple hired Papermaster, formerly a VP at IBM, possibly to run its PA Semi chip-design subsidiary. Apple switched to Intel chips for its Macs years ago, but after it bought PA Semi, speculation grew that it might use some variation on IBM's Power chips for the iPhone and iPod. Papermaster could help with that.

IBM is suing Papermaster and Apple over the terms of his noncompete agreement. Apple and IBM hardly compete, which makes IBM's lawsuit a bit puzzling. California law is unfriendly, in general, to noncompete agreements; if anything comes of the lawsuit, it will likely be some kind of settlement. Here's why I think IBM is suing Apple and Papermaster: It just wants to get some idea of what Apple's up to.

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<![CDATA[Apple's iPhone chip plans leaked on LinkedIn]]> A senior chip design manager from PA Semi, Wei-han Lien, let a little light shine on Apple's plans for future generations of the iPhone and iPod by listing "Manage ARM CPU architecture team for iPhone" as his current gig on LinkedIn (Lien's profile has since been scrubbed from the site). CEO Steve Jobs had already let it be known that new Apple subsidiary would be working on chips for the popular mobile devices, and now we know that they will be basing designs on the same ARM architecture that Samsung licensed for the current batch, though with Apple's own proprietary improvements. PA Semi was known for crafting highly efficient, low-power chips. Other features, such as graphics and video processing and multi-touch controls, can also be embedded directly in CPU. Tighter integration with the surrounding electronics in the entire chipset can also be achieved with a custom design. As for PA Semi's role in supplying defense contractors with the company's famously efficient designs, not to worry — a contractor says he'll be able to provision chips popular in military applications for "four to five years."

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<![CDATA[Please share your semiconducted romances and microprocessed fears]]> Let's face it, the world of Web development and production is a glamorous sham. The real science is in semiconductors. That cute Ajax script kiddie with the asymmetrical haircut? Ask him to design a microprocessor cache bus. Learn a little ActionScript? Go ahead and try to get a job pinning Intel chips to nuclear reactor control systems or laser-guided bombs. Even if you're a C++ jock or MapReduce expert, your gonads shrink when an actual electronic engineer is in the room. It's okay, you can admit it. We will.

We've been focused too much on software and content, even though we know there's someone from SanDisk who just flipped their lid on the playa. Likewise, there must be some poor pacifist at PA Semi who, all too happy to get sold to Apple, learned they had to continue engineering chip fab designs for jets, subs and choppers. I mean, c'mon, AMD minions, can you come up with no good dirt on Intel executives? I yearn to hear the stories from the actual front lines of technology, and not from the front of the line at the British Bankers Club or 111 Minna. Do tell. (Photo by Marcin Wichary)

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<![CDATA[Apple to get slightly less cozy with Intel]]> Since 2005, when Apple first announced plans to switch to Intel, the companies have been joined at the microchip. Intel even tweaked its chip designs, reducing the size of the circuitry surrounding a cutting-edge chip to accommodate the tight confines of Apple's new MacBook Air. But a new report suggests Apple is getting antsy about Intel. AppleInsider says that while Apple will continue to use Intel CPUs, it will start designing its own custom chipsets — the motherboards on which processors sit and which houses all the supporting silicon. Could this have anything to do with Apple's recent purchase of chip designer PA Semi?

When Apple bought PA Semi in the spring, we thought Steve Jobs was looking for leverage in his negotiations with Intel for more custom designs. If Apple really is going to go back to designing its own motherboards — as it did before the Intel switch — then Intel may have called Jobs's bluff. Not that that's a bad thing for PA Semi's designers — working on Mac circuitry seems more appealing than tending to Pentagon contracts, as they were doing before.

(Intel Outside image via Loren Petrich)

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<![CDATA[New iPhone costs Apple 35 percent less to make]]> Manufacturing and material costs add up to $173 for each 3G iPhone, analysis firm iSuppli Corp reports. That's 35 percent and $92 less than iSuppli estimated it cost Apple to build the original iPhone last year. Credit Apple CEO Steve Jobs' sharp elbows with component suppliers, who's price cuts account for most of the decrease. Expect that overhead to drop, and margins to rise, when Apple can being leveraging PA Semi-designed chips in the devices. (Photo by AP/Sakuma)

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<![CDATA[Steve Jobs says PA Semi acquisition will design new iPhone and iPod chips]]> Apple's purchase of microprocessor designer PA Semi wasn't just so the Cupertino company could get into the arms trade — ultimately, the CEO wants to bring in house the design of systems-on-chips currently engineered and manufactured by third parties like Intel and Samsung .

Beyond vertically integrating yet another step in the process of making the popular devices, it would also keep the technology out of the hands of competitors, like the Samsung multitouch phone that looks strikingly similar to Jobs's pet project, and allow the company to keep an even tighter lid on leaks. The only thing Apple still won't do is fabricate the chips and assemble the devices, so while the boxes will still read "Designed by Apple in California," the devices inside will very much be "Assembled in China." (Photo by Chen Zhao)

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<![CDATA[Apple will continue to arm military through PA Semi]]> After a hue and cry from defense contractors who were buying chipmaker PA Semi's core product in bulk, Apple has agreed to continue supplying merchants of death arms manufacturers with the newly acquired company's Pwrficient chips. [News.com]

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<![CDATA[PA Semi customers asking Department of Defense to intervene in Apple sale]]> PA_Semi_PWRficient_PA6T-1682M.jpgApple has long served as a haven in the Valley for engineers with a taste for hallucinogens and pacifism. The same can not be said of PA Semi, which Apple recently acquired. The PWRficient processor was an instant hit among defense contractors building the latest in hyper-efficient killing technology, such as Curtiss-Wright Controls. As the EE Times reports:
"We've had customers saying they are going to the DoD on this one," said a source in one of the several companies making embedded computer boards with the processor.
I'm sure Apple will be happy to simply license the design to a fabricator with no qualms about dealing in death. God bless America. (Via GigaOm)

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<![CDATA[Steve Jobs buys PA Semi for a chip — a bargaining chip]]> AppleSteve Jobs likes to say that Apple is the last company that makes "the whole widget." But it doesn't, not really. Sure, Apple makes software and designs hardware — but inside its gadgets are silicon brains from the likes of Samsung and Intel. Jobs is adept at bullying chipmakers for lower prices and faster delivery, but he can't order around their engineers like he does his own employees. That must rile him. Jobs's ego, therefore, is the best explanation for Apple's $278 million acquisition of PA Semi, a microprocessor design startup. But is Apple getting into the ruthlessly competitive semiconductor business?

Likely not. Expect to read lots of gadget-press slavering over PA Semi's speeds and feeds, and debate over its chips' suitability for an iPhone. That may well have nothing to do with why Apple bought the company.

PA Semi's prize is its founder, Dan Dobberpuhl, a famed chip designer, and his 150-person staff. At less than $2 million per engineer, the price Apple paid is in the range Cisco pays to snap up talented engineers. With them working at Apple, Jobs can push established chipmakers to adopt its technical innovations and perhaps swap licenses for intellectual property. That's far more likely than actually switching away from Intel chips for the Mac; Apple actually explored using PA Semi's chips before choosing Intel. Even the iPhone, which would benefit more from PA Semi's low-power chips, is an unlikely candidate for an all-new chip design.

Why? Volume economics favor Intel and Samsung so strongly that it's hard to imagine that a new microprocessor design from the PA Semi team could replace their wares. $278 million doesn't buy Jobs a rival chip; it buys him a tool to chip away at his suppliers' prices.

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