As sole founder, she's bootstrapping for now, but upfront about her plans to cash out in three years — how L.A. gauche, yet refreshingly honest! Valley entrepreneurs only blather dishonestly about how they're "building a company for the long term." Meanwhile, she'll be penning a column for TV Week, Digital Dish, about the experience transitioning from Web technology into the entertainment industry, which should make interesting reading for those of you out there looking to go Hollywood.

• How to be a girl and a CEO
• Invest in a magnifying mirror, with a light, for touching up your eyebrows if you can't get them done, and putting on eye makeup easier.
• Take hair vitamins.
• Get good facial and body scrubs.
• Buy a good nail polish and top coat — stretch the life of your manicure/pedicure.
• Find the easy, never fail thing for your hair when you're running late but want to look good.
• Have a default makeup look you can do quickly or on the go.
• Create pre-canned, ready to go outfits. Ask anybody about my black cashmere sweater dress. It has gotten me through a ton of events.
• Moisturize head to toe; include your cuticles.
• Buy hair glaze when needed before big meetings.
• Carry the essentials with you, always.

• Focus on numbers. StyleDiary "might have not had MySpace level traffic," Handschiegel says, but because StyleDiary kept focus on its topic, a "60 percent return rate and average session time of something like 30 minutes" was plenty attractive for potential buyers. As is talking stats, not style.
• Promote yourself and the company carefully. Potential buyers wouldn't know about StyleDiary if Handschiegel hadn't made them aware. But self-promotion is tricky, especially for women. "Whoring yourself out and bouncing around the parties" isn't the way to do it, Handschiegel says. Neither is "Twittering 100 times a day." Actually, this advice applies equally to men.
• Accumulate real advisors, not Facebook "friends." "I was sort of mentored by two really successful serial entrepreneurs. I spent six or seven years working with them, watching what they did, how they conducted themselves."
• In conversations, add information, not just your voice. The best way to counter people's assumptions about female entrepreneurs — namely, that since you're a girl, you won't know anything — is by contributing to discussions online and off with actual knowledge. For a specific example, Handschiegel started talking about IP packets. I didn't follow, but she sounded way smarter than most of the wantrepreneurs I hang out with in Manhattan.
• Don't spend. StyleDiary was easier to sell, Handschiegel says, because it was "self-funded, debt free and cash flow positive." Any tricks to keeping it so lean? Things to avoid spending on: "Office, office supplies: things that make you feel like you're doing something." Also: "A lot of girl entrepreneurs go bananas thinking they'll make money. I would never spend the $3k it'd take me to be at SXSW just to party there."
• Sometimes you have to let your girl's-girl image go. "Nothing takes precedence over the business. That's why you see me at events and I usually got ready in the car, if at all."

Here's Mashable reader Mrs. Hot Sticky Wet Panties. We recommend Gold Bond for that problem, but maybe they don't sell that in "USA, Ohio, wet panty land." Click on the image if you really need to expand it further.

Here we have KL Hot Babes Escort, located in Kuala Lumpur, Malaysia. Pete looks like he doesn't know why he' friends with KL. Pete, it's the pageviews.

From left to right:

• Rachel Lewin, student and girlfriend of Jordan Golson, in cherry red
  
• BusinessWeek columnist, author, and Valley fox Sarah Lacy in reddish brown
  
• Splunk VP Christina Noren in strapless black with engineer-hot hexagonal heels
  
• CNET senior editor Natali Del Conte in black strapped heels
  
• StyleDiary founder Patricia Handschiegel in blue boots

Oh, and the schlumpy guy in black Rockports and jeans behind them? That would be me. Jealous?

As for Handschiegel, she's glad to have sold. The business of business gets in the way of the business of style. This explains Handschiegel's cryptic IM from not too long ago: "I didn't get a single girl maintenance for two weeks. My nails were terrible and my eyebrows were bushy." So that's what kept her away from the manicurist! Beauty has a price. And so does every entrepreneur. (Photo by patriciafromstyleidary)