<![CDATA[Gawker: valleywag, paul boutin]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, paul boutin]]> http://gawker.com/tag/valleywag/paulboutin http://gawker.com/tag/valleywag/paulboutin <![CDATA[John Hughes' Legacy Beguiles Twitterati]]> Ana Marie Cox thanked late director John Hughes for giving her a spunky redhead to imitate; Lockhart Steele has had it with other people getting pampered in restaurants; everyone was already drinking. The Twitterati were no ingrates.



Curbed founder — and former Lure "mayor" — Lockhart Steele became outraged at the pork dumplings lavished on his successor.



Noted student of pop culture Joe Scarborough, who moonlights as an MSNBC anchor, helpfully explained who this mysterious "John Hughes" is.



Air America's Ana Marie Cox, meanwhile, looked back in Hughes' work in a reproductive context. (In the "cloning" sense of reproduction.)



Conservative editorialist Tunku Varadarajan declared it was time to start sipping on G&Ts.



VentureBeat's Paul Boutin finally escaped the office.



Did you witness the media elite tweet something indiscreet? Please email us your favorite tweets - or send us more Twitter usernames.

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<![CDATA[Remember when Valleywag was a startup?]]> It was only two and a half years ago that Nick Denton launched Valleywag, Silicon Valley's tech gossip rag, at a time when the Internet hadn't yet resumed its froth. From the first, Paul Boutin and I were working for Nick Denton for free, feeding launch editor Nick Douglas tips and quips. As Denton wore us down, we both become official employees of Gawker Media. A bubble and a bust later, we're still here. At least through the end of the month — after which, I'll be the Valleywag both here and on Gawker.com, and Paul will no doubt return to his sub rosa role as advisor and instigator. Same party, different venue. Do tag along! (Photo by Scott Beale/Laughing Squid)

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<![CDATA[Why Paul Boutin really told you to kill your blog]]> I've been amused by the vast number of people who have uncovered Paul Boutin's dirty secret: The guy who just told Wired's 700,000 readers to kill their blog writes for a blog. Actually, a gossip rag, but come on. The real reason Paul wrote "Kill Your Blog"? So he would never, ever, ever have to write another servicey how-to-write-blogs article for the New York Times's Circuits section.

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<![CDATA[Kill your blog]]> @WiredReader: Kill yr blog. 2004 over. Google won't find you. Too much cruft from HuffPo, NYT. Commenters are tards. C u on Facebook? That's all you need to read from my essay at the front of Wired's new November issue. The rest is good, thanks to stellar editing, but these days a 600-word essay — and a headline like "Kill Your Blog" — only stand out in print. See? They changed it online.

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<![CDATA[Valleywag cuts 60 percent of staff]]> We would never sugarcoat someone else's layoffs. Why ours? Gawker Media, our publisher, has told me to cut Valleywag's costs, in anticipation of an advertising recession. In response, I have laid off associate editors Nicholas Carlson and Jackson West and reporter Melissa Gira Grant. They have all been doing excellent work, breaking stories and needling Silicon Valley. But our ultimate boss, Nick Denton, has decided he can't afford them. Paul Boutin and I will continue running the site. Denton's memo:

I have some bad news. Here's the heart of it: we are cutting 19 of our 133 editorial positions and suspending bonus payments at the start of next year. With the savings, we are increasing base pay and hiring 10 new people on the most commercially successful Gawker sites. But I know that's scant consolation for the colleagues we're losing and for those of you who have been enjoying the bonus windfalls from breakout stories.

You can guess the reason for these brutal measures: the recession. Sure, the company is currently profitable and advertising sales are up by about 30% on their level of a year ago. Our biggest clients are consumer electronics and entertainment companies that are relatively well insulated. And, yes, this is not the first time I've predicted doom: in July 2006, when we "battened down the hatches" and closed down Sploid and Screenhead; and in April this year, when we spun off Idolator, Gridskipper and Wonkette.

But now the credit crisis is clearly going to affect every sector of the economy. Advertising buys typically plunge after the Christmas shopping season, and 2009 is obviously going to be exceptionally difficult. We have to prepare for the worst, now, rather than when the worst comes upon us.

We never used to talk about the business side of the operation. Traffic was the only concern; my belief was that juicy news would draw the readers and the advertising would take care of itself. We were patient; even if it took four years for a site to develop the audience that finally registered with advertisers, we had the time. No longer.

Sites such as Consumerist, whose success has been measured more in traffic and recognition than in revenue, now need to cover their costs. I can't underline enough that this harsh commercial judgment is no reflection whatsoever on the editorial teams that are being cut.

Each of these sites performs a vital function. Consumerist provides an outlet for disgruntled consumers that exists nowhere else on the web; Valleywag has given puffed-up Silicon Valley the prick it's long needed; and Fleshbot manages to be classy and filthy at the same time. The site leads and writers on all of our sites have done exactly what we asked them to: work harder than the competition and grow the audience. It's my commercial judgment that's been at fault.

One reason we're eliminating these positions is to reinforce the teams on the sites with the most commercial appeal—Gizmodo, Kotaku, Lifehacker and Gawker—and the properties such as Jezebel, io9, Deadspin and Jalopnik which are poised to join them.

One new recruit we're confirming today is Gabriel Snyder from W Magazine in Los Angeles who, as managing editor of Gawker.com, will continue the site's evolution into a national news and entertainment site. We are also hiring new contributors at Jezebel, Deadspin, Kotaku and io9.

Even in the growing editorial teams we need to control costs. And that means a new look at traffic bonuses. We've been spending $50,000 a month on average on pageview bonuses. The scheme has made writers hustle for traffic even in teams so large that there was a risk they become lumbering. It's helped us hit a record 274m pageviews last month, up 69% on last September.

Pageview bonuses will continue this quarter. And we are committed to pageview incentives, and to measuring performance by a writer's individual pageviews, in the long term. But a first quarter spike in traffic — and the resulting bonus payments — could be dangerous if advertising markets are troubled next year. And we're assuming that the economy is so volatile that most of you would like a little bit more predictability about your own income.

That's why we're suspending the pageview bonus for the first quarter at least, but making up for some of the loss of income by raising pay. If you haven't recently agreed to a new rate, your monthly base amount will automatically be increased by 5% in January.

The news about the job and bonus cuts will be demoralizing. The golden age of the blog is over, people will say. Gawker Media is behaving like those big media companies that we mock so easily. I could come up with some bullshit line about how much worse it would have been to wait until we were forced to control costs; or how much more unpleasant life will be at the many internet ventures and newspapers that won't make it through the downturn. I could give you my optimistic spin about the glorious future that awaits us on the far side of this downturn.

But there is no escaping the fact that we're losing some excellent colleagues and the environment next year will be bleak. The one consolation is that there will be plenty of news for us to break — starting with this email, which you are free to leak.

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<![CDATA[Wall Street chaos sends Valley lurching for double espresso]]> Working on Pacific Time always leaves one feeling a bit left out of the stock-market action. While Wall Street's melting down, we're just waking up. Valleywag very special correspondent Paul Boutin's reaction to the latest Wall Street Journal front page summed up, I thought, Silicon Valley's wake-me-when-it's-over nonchalance:

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<![CDATA[Apple's Product Red iPhone — hey, that was my idea]]> Rumors of a Product Red iPhone, which would send a hefty chunk of change to fight AIDS in Africa with each purchase, may be real this year. I'm just saying, my made-up version last Thanksgiving had better specs.

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<![CDATA[Valleywag's latest hire already making enemies]]> Here's a newscast that has us worried about Valleywag's latest hire, Paul Boutin. Either that or it's one of the better viral online ad campaigns we've seen in a while, put together by Showtime's interactive agency Deep Focus.

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<![CDATA[Full meta disclosure]]>

After two years of playing footsie with Valleywag, I've finally been hired full time to write for what these kids call The Olds — that means winning over Fleetwood Mac fans and Fortune subscribers. Waist-high ace reporter Kara Swisher goaded me to start my first full day today with a journalistic "disclosure" statement like hers. She assured me that coming clean of my conflicts of interest would assuage Internet geezers suspicious of eww bloggers. Ok, but just this once. I hate journalism about journalism, plus I need to get back to nagging Arnel Pineda for an interview.

  • Like Kara, I have an overachieving wife with a real tech job — she's a vice president at Splunk. California's trophy-spouse-friendly property laws award me exactly half of Christina's stock earned during our marriage. Even if she dumps me. Has that colored Valleywag's coverage of Splunk CEO Michael Baum? Of course it has: Splunk gets extra hate. I'm sure passive-aggressive Valleywag chief Owen Thomas will do his best to keep my Splunk shares worth 50 percent of nothing for as long as possible so I can't afford to quit on him. (UPDATE: See, I told you so.)
  • Wired editor Chris Anderson, whom I think the world of even though he fired me once, offered stellar advice: "Let others take the cheap shots." Way to spoil my fun again, Chris, but you're right. I'm going to push everyone here to step up to our motto, "Valleywag will never stab you in the back. We'll stab you in the face." If we ever write about you, it'll be so deservedly true that you'll pine for the days of the cheap shots.
  • Dear corporate spokespeople: Standard public relations procedure in the Valley is to blow off reporters who seek your boss to confirm a totally-true rumor with the canned statement, "Mr Founderbot is traveling and cannot be reached for comment." It's the worst lie imaginable. A high-tech CEO who can't be reached. Many traditional news publications' rules require them to quote this bullshit. I'll just post my story. Traveling Man can add a comment if he ever comes back.
  • Valleywag's ethics rules are on a wiki. I'll stop there.
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<![CDATA[Very special correspondent Paul Boutin even more special now]]>

The big tech pubs have been shuffling their A-team players lately. Steven Levy jumped from Newsweek to Wired. Dan Lyons left Forbes to replace Levy at Newsweek. Forbes is now doing some high-end poaching of its own. (Can we vote for Brendan Koerner?) And the New York Times is staffing up for battle with the Wall Street Journal. Here at Valleywag, we heard that perpetual hanger-on, WSJ book reviewer, Wired kibbitzer and Bono impersonator Paul Boutin was being pulled into interviews for some of these big gigs. Paul, we told him, why bother? No matter where you end up, every single article you write will be 100-worded and openly mocked on Valleywag. Why don't you just finally join the team and post the stuff yourself here? Cracked Boutin, "That seems easier." He starts July 1.

The back story: Boutin and I met 11 years ago when we were both working at a dotcom called HotWired, a long-forgotten online offshoot of Wired. He emailed me asking for schwag from Suck.com, the site on which I worked; I left stickers and postcards and every other sort of branded giveaway on his chair, from which he was invariably absent. We eventually managed to meet — our door-desks were only 30 yards apart, after all. From those virtual beginnings came a fine bromance, and any number of coconspiratorial collaborations. Over the years, though, we never managed to draw a paycheck from the same place at the same time.

Until now. While he's contributed to Valleywag in countless ways since its inception, his work has always been tempered by employment obligations elsewhere. No more! At last, Paul's all ours — which means, gentle readers, he's all yours.

Boutin's not the only one signing on for more. Alaska Miller, one of our more vociferous commenters, is joining us as a summer intern. And while we're sad to lose calendarist Dianne de Guzman, who's starting a master's program in journalism at the University of Southern California in August, we're happy to have found a replacement, Adriana Nunez, who will pick up her duties starting in July.

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<![CDATA[Amazon.com failure exposes shadowy origins of Paul Boutin]]> Wired has resurrected an old tradition: Get the geeks in the server room to explain why computers fail. This time, it's CondeNet CTO Rajiv Pant, explaining why Wired uses Amazon's S3 storage service despite this morning's breakdown. But last time around? Breaking down walls between the engineering quad and the newsroom resulted in ... Paul Boutin. Don't say you weren't warned.

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<![CDATA[How to write for Valleywag]]> New York Magazine has helpfully published Valleywag's internal style guide. Why keep it a secret? The full guide, written by very special correspondent Paul Boutin, follows.

Paul Boutin's notes on the Valleywag voice

THE RAGE OF THE CREATIVE UNDERCLASS We need to put back the Gawkeresque angry-creative-underclass glint to our voice. Just one glint of nastiness per post. I loved Carlson's advice to Paultards on their irrelevance: "Don't just take my word for it. Go to the polls and find out for yourselves." Zing, and irrefutably true.

DENTON'S FORMULA: MIX A PLUS AND A MINUS If someone screwed up in business, find something nice to say about them: "The charmingly incompetent CEO." If someone succeeded, find a way to slap them. "The wildly successful blowhard." Denton says this is a key to Gawker posts about people, and when he got lazy he slipped on it and readers noticed in a roundabout way that the site felt less brilliant.

PEOPLE, NOT COMPANIES OR PRODUCTS Write about Steve Jobs or Jonathan Ive rather than "Apple" as an actor. Or find out who their VP of sales is if they've had a wildly succesful quarter and credit him/her, a nice detail. I don't want to read that the Zune is a flop, I want to read that Wink Twinkerton, head of the Zune division, has done for portable music players what Bill Gates did for CEO sex appeal.

BE INSULTING, BUT BE SURPRISING Calling Ron Paul a loon isn't edgy. Much better was "voting for Ron Paul sends a message. The message is you're crazy and hate the FDA." That's a nice setup and punch line, and a good non-cliche detail rather than an unspecific "loon."

DON'T LET YOUR ANGER GET TO YOU If someone whose politics or opinions you disagree with says something you want to call out, don't do a straight-ahead criticism. Instead, take their argument further to a simple but ridiculous conclusion. When Hillary Clinton proposed a moratorium on home foreclosures and a freeze on loan rates, Jordan Golson asked, "Why not a moratorium on people paying their mortgages? That seems easier."

BEAT-DOWNS ARE BAD You've wrung this out of them mostly, but I still see the young ones do the oldschool Ann Coulter / Molly Ivins thing of insulting someone three times in a paragraph when once would be better. Pick the one best dig and save the others for another time.

NO FISKING If someone says several stupid things in one piece, just quote them and don't rebut each line separately. Do a 100-word version with only the dumbest parts. Readers will get it.

IF YOU WOULDN'T SAY IT IN A CONVERSATION, DON'T WRITE IT Avoid journalist-speak like "He takes umbrage with our statement." You never say umbrage in real life.

AVOID JOURNALIST MATH, USE SPECIFICS Some, many, few ... these are journalist numbers for when they want to imply a trend. Often they're used to overstate the number of people who do or don't do something. "Some feel that Obama ..." Cut that, and instead give me a specific quote from a linkable person that sums up the general mood you're talking about.

ONE JOKE PER POST We've slipped on that. Too many jokes comes across as not having enough to report. Keep the post short and move onto the next one.

BAIL EARLY Surprise readers by quitting on a review or report halfway through it, once you know you've hit the hight points already. Find some reason to explain your exit. Melissa Gira Grant started to summarize the SF Bay Guardian's annual sex guide, but when she got to a piece that was restaurant suggestions, she wrote, "I stopped reading here." It keeps posts short, and breaks the mold of the reviewer who takes 400 words to wind down.

SATIRE AND PARODY Should be used to illustrate someone's foibles. E.g. President Steve Jobs issues the most expensive US budget ever, but it fits in a manila envelope.

JUST NEVER USE THESE WORDS Douche, douchebag, douchery, asshat. Techcrunch uses them, need I say more. (To which I'll add: "teh," "intarwebs," "lulz." - Owen)

If you were actually interested enough to read all the way through, you may just be Valleywag material. We're hiring a reporter. Bay Area applicants only, please, or those willing to relocate and aware of what an apartment costs here. Send the URL for your blog and your five most cutting posts to jobs@valleywag.com. Laid-off Yahoos are welcome to apply.]]>
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<![CDATA[Three questions for the Google party plane posse]]> We know TechCrunch's Michael Arrington didn't make it onto the Google jet back from Davos, but who did? Arrington claims that Lotus founder Mitch Kapor, Facebook's Mark Zuckerberg and tech publisher Tim O'Reilly made it onto the flight but doesn't serve us up with a passenger manifest.

So, our questions: Come on guys, quit blogging about net neutrality or whatever and give the people what they want. Who was on the party plane? Mitch? I'm checking your blog. Tim? That's some Radar I'd like to see. Zuck? I'm checking your status updates. Nothing. Don't let us down. Oh yeah, and Paul Boutin is in the market for a new bed. What size does the Google Jet have — King, California King, or Euro King? Oh, and did any of you cheapskate tech moguls reimburse Larry and Sergey for the cost of the flight?

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<![CDATA[Robert Scoble gets within inches of Real Bono]]>
Robert Scoble almost managed an interview with some guy wearing sunglasses inside at Davos. But no, that's not our very special correspondent recording a message to fans on YouTube. It's the real Bono. Really, you think our guy would say, "Don't change your lightbulb. Change your leaders" ? He's a bit more cynical than all that.

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<![CDATA[We wear our sunglasses at night]]> No, I don't understand Paul Boutin's fixation with Bono, either. But he brought a fistful of sunglasses to Moose's on Friday, and before we knew it, everyone was putting them on. The bar's lighting is already moody, and let me tell you, when you put on a pair of Bulgari, it gets murkier than an open-standards discussion list. Things got even geekier when the boys from Uncov rolled in. And then, out of nowhere — well, out of Las Vegas, really — Julia Allison and Meghan Asha showed up to glam up the evening. Did we say "happy hour"? Our apologies. We practically closed the place. Next Friday: Natali Del Conte's going-away party.

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<![CDATA[Why I hate you — and I do mean you]]> Entrepreneurs. Engineers. Bloggers. You keep asking: Why does a writer like me hate people like you? Nick Denton's new traffic-based pay scale has backfired wonderfully, giving me a few minutes to explain it.

Entrepreneurs You guys think money is everything. That is, you think money is some sort of universal currency into which anything can be converted, and which can be converted to anything else.

  • Good writing is one of the things you can't buy with just cash. Bill Gates, the richest man in the world, has proven that again and again.
  • Even when you guys mean to be helpful, you get it all wrong. (A) You encourage me to demand more money from my editors. The only thing they'll pay extra for is being famous, because that sells more copies without buyers having to read the article first. (B) You offer to let me "pick up a few extra bucks" by writing your kids' college entrance essays.
  • Here's an idea: Pay me to mention your company and/or product in one of my articles. Not that I would, but I'm sure someone else will. The astounding thing is in 11 years I've been offered money for everything but a covert endorsement. You guys have a blind spot there.

Engineers It's hard to be smarter than everyone else, isn't it? You tech people never ask anything about my job. Instead, you explain it to me.

  • You just know that my life as a professional writer must be exactly like your life as a professional software developer or sysadmin. Salespeople must come by my desk and demand I change my articles so they can close a big deal, right?
  • You're 100% certain that if you wrote the article instead of me, it would have been better. Lucky for you, your fellow engineers are like string theorists: They'll praise this assertion for its elegance and daring, instead of asking you to prove it with a real-world test.
  • You'll explain to me that my ideas for articles start from press releases, and must be reviewed prior to publication by the companies I write about. If I recommend your competition, it must mean they bought an ad. You got this worldview from your company's PR lady. You have a crush on her.
  • Do me a favor: 34 percent of the Internet is comments from engineers that begin, "It is unsurprising to me that ..." Look, we get it. Nothing surprises you. So it's unsurprising to us that it's unsurprising to you. So shut up already.

Bloggers There is, in fact, a special circle of hell reserved for you. You're keeping it real! Real long, and real dull.

  • The only other fields where people spend all their time bragging about themselves and insulting their rivals are talk radio and gangster rap. There's your level of intellectual discourse.
  • Jack Kerouac? He had an editor. Allen Ginsberg? Spent months rewriting "Howl." Andrew Sullivan? Face time with the world's best editors, and he still puts me to sleep when he writes solo.
  • Free advice: Every time you type the words "not so much," or "the internets," or "Techmeme," reach for that key that says DELETE and press it a few times fast. You're a better writer already!

(Did you notice? I don't hate PR people. Sure, I filter all messages with "for immediate release" or "embargo." But you guys are OK. It helps that you pick up the tab — not the free drinks, but the principle of the thing.)

Nick Denton's new pay scale — more to the point, the reactions to it — prompted me to write all this down. The thing that ties entrepreneurs, engineers and bloggers together is they all think they know everything. If you can suffer through 150 know-it-all posts, you'll find that no one got it right, on two counts.

  • I hardly know who Nick Denton is. He emails us all "please log out of nexis" once a week, and has posted one comment to my work: "This post breaks the first rule of internet argument." Since there's only one rule of Internet argument and it's "Don't be boring," I ignore him. I'm logged out of Nexis already.
  • Denton's new pay scale works like this: Instead of autobilling him twelve bucks a post, I'm now paid a flat fee in exchange for a minimum number of posts. There's some traffic bonus, but whatever. The important thing is that my extra posts don't cost Denton anything. So I can now post anything I want without feeling guilty. Here you go.
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<![CDATA[Math nerd explains Google's top searches]]> Paul Boutahn
Very special correspondent Paul Boutin went on NPR this morning to talk about Google's year-end Zeitgeist list of top searches. Sure, he takes style tips from Bono these days, but I knew the guy when he was a major nerd (see picture). And in this episode, he reverted to form, invoking the "first-order derivative" in the first minute. Way to go, man!

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<![CDATA[Fake quote a real honor for Gizmodo editor]]> What a Christmas present: Gizmodo editor Brian Lam has been fake-quoted by The Onion. Paul Boutin, our very special correspondent, still talks about the day — five years ago, people — that he got the Onion treatment. And yes, I'm jealous. (Disclosure: Gawker Media publishes both Valleywag and Gizmodo, which means I get to rag on Lam about this at staff meetings.)

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<![CDATA[Wikipedia wins, I lose big bet on the news]]> 2002_05.jpgBlogger Rogers Cadenhead doesn't get to declare the official winner of the bet between the Dave Winer and the New York Times. Google — the company, not the search engine — will call a winner, and the Long Now Foundation, which holds the cash in the pot, will decide the issue. I know because I set this all up in 2001, by talking to Google PR chief David Krane before approaching Winer and the Times to arrange a wager on whether blogs or the paper of record would cover the big stories of this year better. The bet ran in Wired's Long Bets issue.

To be honest, I was sure the Times would win. But I'm enjoying Cadenhead's assessment that Wikipedia wins the bet — isn't that the sort of twist any Webhead would want? Cadenhead has exposed the flaw in my genius idea: I presumed there were only two sides. That's journalist math. Any real techie knows there are never only two values to anything in real life. Even the 1's and 0's inside your CPU depend on where you draw the line between a 0 and a 1. Part of what makes the Internet so fascinating is it constantly proves there are potentially infinite outcomes to any story.

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<![CDATA[The perils of drunkblogging]]> "Quick, post the pictures before you sober up!" the ever-helpful Paul Boutin emails me. I'd love to, Paul, but it seems that Brian Lam, gadget expert, forgot to put charged-up batteries in this superhigh-tech, amazingly unusable Sony camera he lent me. Thanks, Brian. This is why he's running a gadget blog and I make fun of venture capitalists for a living, people.

I managed to snap this one pics-or-it-didn't-happen piece of photographic evidence. It proves that good times were had by yours truly and Eric Eldon of VentureBeat. After that, I put down my now-useless, superhigh-tech, amazingly unusable Sony camera, which if I haven't mentioned it, was lent to me by my good friend Brian Lam, gadget expert. I look prettier with a lemon drop in my hand than a camera anyway. Flickr photo sluts Terry Chay and Jeremy Pepper were also there, so you can check their streams for more.

Oh, and confidential to Caroline McCarthy of News.com: You were missed. And much discussed. No, we're not telling you what was said about you. Hope you enjoyed those Mission margaritas, babe, but let me tell you, nothing's sweeter than Valen's cocktails, and nothing's more bitterly delicious than North Beach gossip.

Did I mention that Brian Lam, my good friend, was a gadget expert? And that he lent me a camera?

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