Gawker: valleywag, pete cashmore

That's not a sweater, honey

Owen Thomas — Thu, 13 Nov 2008 19:00:00 EST

We certainly don't know what Mashable CEO Pete Cashmore does. We have even less of an idea how Adam Hirsch, the tech blog's COO, stays busy. Hand-cranking the site's server, perhaps, to save on electricity costs? In this just-unearthed Halloween photo sent in by a tipster, Hirsch seems to be short a piece of clothing. Can you think of a better caption? Leave it in the comments. The best will become the post's new headline. Yesterday's winner: kfury, for "We can see Google from our campus!"

No costume? No problem

Adriana Nunez — Fri, 31 Oct 2008 18:00:00 EDT

Some readers have told us our Halloween masks were a little too frightening. If you're still scrambling to pull together a costume, here are four options that are more treat than trick. Best of all, you'll be able to get what you need from your own closet.

What to wear: Khaki jacket and black turtleneck
Who you are: Rick Astley
How to play the part: Memorize "Never Gonna Give You Up." You'll be singing it all night.

What to wear: Shower cap, towel, iPhone
Who you are: "Naked Conversations" author Robert Scoble
How to play the part: Engage everyone in conversation. Ask them if they want to get naked. Hope they don't take you up on it.

What to wear: Three-piece suit
Who you are: Mashable CEO Pete Cashmore
How to play the part: Make sure you have a girl on each arm. Tell everyone you're a blogger. Refuse to explain what you actually do.

What to wear: Jumpsuits and aviator glasses for two
Who you are: Larry Page and Sergey Brin
How to play it: Maverick and Goose? So old media. With a fighter jet parked at Moffett Field, Larry and Sergey are the Valley's new Top Guns.

Mashable founder proves he loves brown sugar

Jackson West — Wed, 01 Oct 2008 19:00:00 EDT

Young master Peter Cashmore of Mashable ditched the vest for the last party before repatriating to Blighty one step ahead of immigration officials. Here he's caught savoring a sweet cupcake with a come-hither glint in his eye. Proffer a different headline in the comments, and the most cunning linguist will be crowned with a new title on this post. Yesterday, emnem had the climactic entry with "Eric Shmidt and wife Wendy seen in Valleywag Green #61b335." (Photo by Andrew Mager)

The hardest working suit vest in the blog business

Alaska Miller — Tue, 30 Sep 2008 20:00:00 EDT

Mashable founder Pete Cashmore will say goodbye to his American friends tonight in San Francisco. The faux-blogging CEO caps off his six-month visa stay with a party, booze, food, and — as always — startup pitches. The Scottish whirlwind came to the U.S. and stayed long enough to snag a documentary, as well as gals left, right, and sometimes both sides. What's the secret? Perhaps it's his dapper outfit. We chronicle Pete's magical suit vest:

February 23, 2008:
FlashMash Meet NYC

Februrary 25, 2008:

Valleywag

March 10, 2008:
SXSW '08

March 11, 2008:

Valleywag

March 12, 2008:
Rana Sobhany's Rock Band Party

March 13, 2008:

(Photo by Brian Solis/Bub.blicio.us)

March 18, 2008:
Tumblr/Rock Band party

March 31, 2008:
Mashable/Causecast drinkup

April 5, 2008:

Valleywag

April 11, 2008:
PopCrunch 2008

April 22, 2008:
Web 2.0 Expo/Digg party

June 7, 2008:

(Photo by Brian Solis/Bub.blicio.us)

June 18, 2008:

(Photo by Brian Solis/bub.blicio.us)

July 15, 2008:

Valleywag

July 18, 2008:
LA Mashable Tour

July 20, 2008;

SummerMash LA

August 21, 2008:
Mashable Monthly

September 20, 2008:
Blog World Expo

September 30, 2008:

(Photo by Mark Heithoff/DETAILS)
October Details magazine profile.

(Top photo by Caroline McCarthy)

In today's news, I met Al Gore!

Paul Boutin — Mon, 29 Sep 2008 23:00:00 EDT

GigaOm's Om Malik and Mashable's Pete Cashmore like to present themselves as leaders of a new kind of Web 2.0 journalism. Both turned up at Current TV's offices Friday, ostensibly to cover Current's Twitter-enhanced coverage of the first Presidential debate. Truth is, Current's publicists had called reporters to tip us off that executive chairman of the board Al Gore would be there. Gore didn't bother to use Twitter himself — he didn't even stick around for the debate. But he did take time to pose for photos.

Malik and Cashmore, perhaps taking a cue, didn't do any real reporting on the event, leaving that to Threat Level and Laughing Squid. The two simply blogged their Al-and-me pictures as news stories on GigaOm and Mashable, bringing themselves one step closer to the old media stereotype of the vain reporter who can't stop inserting himself into the story — or in this case, into the non-story.

Cashmore's Kazakhstani wedding pics

Nicholas Carlson — Mon, 04 Aug 2008 19:00:00 EDT

Mashable founder Pete Cashmore makes a living throwing parties. Tumblr founder David Karp seems to get by on going to them, if only to make people say, "Why who's that fellow dressed so much like, Chuck Bass, and how can I join any website he's created?" This must explain why the two make such good dancing partners. But won't Iminlikewithyou founder Charles Forman get jealous? Write your own caption for this post and we'll use the best one as its new title. Friday's winner is bloggerman with "And in the end the stock you take is equal to the mess you make."

One bubble Pete Cashmore would like to pop

Jackson West — Thu, 31 Jul 2008 19:00:00 EDT

Careful, Pete — get too handsy and we hear Niles could happy slap you back to Blighty, as when she's not appearing in Californication or on French Maid TV, she practices kung fu and holds a second degree black belt. Maybe next time she can torture him into confessing what, exactly, he does besides show up at parties to pose with hotties. Can you come up with a better caption? Do so in the comments. The best one will become this post's new headline. Yesterday's winner: "Lectroid Julia Bigboote's pheromonic camouflage fails at the worst possible moment " by matto. (Photo by Marc Salsberry)

Robert Scoble, other Valley bon vivants subject of latest ego-stroking linkbait

Jackson West — Tue, 29 Jul 2008 16:00:00 EDT

Vancouver-based NowPublic is ostensibly all about citizen journalism. But since Guy Kawasaki sold Truemors to it and signed up as an advisor, it's becoming better known for publishing flattering lists of "influencers," supposedly ranking them according to various social media metrics. The first "Most Public" list focused on New York, but a new list for the Valley and San Francisco is "coming soon." And by virtue of being included in the latest edition, we received an early copy as a press release. Who comes out on top? Ubiquitous attention slut Robert Scoble, naturally. Full list after the jump.

Robert Scoble

Michael Arrington

Jack Dorsey

Biz Stone

Matt Cutts

Pete Cashmore

Dave Winer

Guy Kawasaki

Loïc Le Meur

Kevin Rose

Merlin Mann

Stowe Boyd

Jeff Atwood

Jeremiah Owyang

Veronica Belmont

Kara Swisher

Scott Beale

Marc Andreessen

Ryan Block

David Sifry

Emily Chang

Om Malik

Timothy Ferriss

Nick Douglas

John Battelle

David Cohn

Louis Gray

Tom Foremski

Tim O'Reilly

Ariel Waldman

Matt Mullenweg

Dean Takahashi

Philip Kaplan

JD Lasica

Sarah Lacy

Brian Solis

Charlene Li

Rafe Needleman

Dan Farber

Howard Rheingold

David McClure

Margaret Mason

Jason Goldman

Leah Culver

Chris Shipley

Jackson West

Liz Gannes

Owen Thomas

Adeo Ressi

Max Levchin

(Photo from Michael Arrington)

Mashable indeed

Nicholas Carlson — Tue, 22 Jul 2008 19:00:00 EDT

Now that we all finally know what Mashable does — throw parties and charge admission — maybe you can help us write a better caption for this photo, more evidence that when you've got to get something off your chest, Pete Cashmore will be there to watch you do it. We'll rename the post after the best one. Monday's winner was abmw with: "Does that sandwich come with an RSS feed?"

What is Mashable? At long last, we've found the answer

Melissa Gira Grant — Mon, 21 Jul 2008 13:20:00 EDT

What's not nearly as sexy as Mashable CEO Pete Cashmore? Having to tease out an audience with discoveries like "An Almost Perfect Web-Based Twitter Management Tool." Yes, Twitter traffic is growing fast, but the vast majority of people in the world haven't discovered Twitter yet, let alone realized it's something they need to manage.

But readers who think that having "Twitter management" issues is a problem that only very important people like themselves have can be lucrative — you just have to be more creative in monetizing such people, rather than trying to sell ads. (Heck, Mashable can barely give them away.) Having a Twitter crisis is just the thing those "influencers" might brag about. At a party, even. Perhaps a party thrown by Pete Cashmore. A party which charges money for admission and has a cash bar, we're told by someone with a Twitter management problem. Which bubble is Mashable blowing again? Or is that what Mashable's actually for? (Photo by Andrew Mager)

"It's my pleasure to announce the king and queen of the Valleywag Prom... Jimmy Wales and Julia Allison!"

Jackson West — Wed, 16 Jul 2008 19:00:00 EDT

Mashable was in town to do what they do best — throw parties. For CEO Pete Cashmore's sake, let's hope the faux blogger is doing a Morrissey impersonation and not Ian Curtis. Have a better caption? The best one will become the new headline. Friday's winner: "They put #$*&@! Sanger back in my bio, again!? " by mrfomoco.(Photo by Brian Solis/Bub.blicio.us)

Anyone got a cigar they want me to light?

Owen Thomas — Wed, 11 Jun 2008 19:00:00 EDT

Pete Cashmore, the blogger impersonator and CEO of Mashable, waves his wad at an Internet Week party in New York. Can you suggest a better caption? Do so in the comments. The best one will become the new headline. Yesterday's winner: "I'm leaving, Larry said there'd be girls here," by 26footjasontaylor.
(Photo by Brian Solis/Bub.blicio.us)

Pick your career poison: Part-time Mahalo guide vs. Pete Cashmore's personal assistant

Nicholas Carlson — Fri, 06 Jun 2008 19:20:00 EDT

The class of 2008 has already begun to realize the tragedy of actually having to work for a living. Cheer up, kiddos; it could be worse. You could be employed, part-time, cutting and pasting Google search results for Jason Calacanis's Mahalo. Or you could serve as Mashable CEO Pete Cashmore's personal assistant — the entry-level gigs facing off in our third matchup to determine the worst job in tech. Vote below.

When we wrote up our list of tech's 10 worst entry-level jobs, we figured Cashmore will pay his assistant around $55,000 per year. But since, we've learned that number is well high of the mark. Readers figured Cashmore will pay $51,000 per year. We've heard Mahalo pays guides between $30,000 and $35,000 per year, but commenters on our original post told us we got it wrong. Wrote Richeem:

Figuring Mahalo's current pricing for the average page, wait time for acceptance, and any other factors a "good" ptg would be lucky to make $50/day. I highly doubt they are accepting more than 5 pages per day per ptg! Specially given the fact they have 120+ pages pending review.

Readers later guessed $32,000 per year.

In our last matchup, working as a Microsoft Windows support professional handily trounced the Yahoo finance internship in our last matchup, 59 percent to 41 percent.

Executive administrative assistant to Mashable CEO Pete Cashmore

Nicholas Carlson — Tue, 20 May 2008 20:59:59 EDT

Executive admin to Mashable CEO Pete Cashmore

Key responsibilities:

You will process large volumes of email, forwarding them to appropriate department or translating them into action items and priority tasks.
Provide high level and comprehensive administrative support to the CEO and business development team, including complex calendaring and detailed travel plans and agendas.
Coordinate meetings, documents and other aspects of multiple project teams.
Prepare promotional materials for events and business development opportunities.
Ability to develop, implement, understand general startup business operations, work flows, and procedures as appropriate.
Effectively handle as much as possible on behalf of the CEO and business development, but exercise good discretion and judgment with regard to involving them as appropriate.
Ensure budgets, schedules, and performance requirements are met by company vendors related to office management.
Track leads and forward them on to appropriate departments.
5+ years related experience working in a very fast paced Web startup or VC environment.

Why so bad?

Cashmore's job — to talk on his cell phone, take cabs, and meet with the Internet famous — is now yours. Without the ad revenue or the fawning fans.

Estimated pay: $55,000. Apply!

Next: Analyst, user operations, Facebook
(Photo by n-re-k)

What does Mashable's Pete Cashmore do? Al Gore funds an investigation

Owen Thomas — Fri, 02 May 2008 18:20:00 EDT

I've long been fascinated with the ubiquitous gladhandery of Pete Cashmore, the 22-year-old founder of Mashable. And I've been meaning to ask Cashmore what, exactly, he does. Al Gore's cable channel, Current, has saved me the awkward moment. As a video clip shows, Cashmore talks on his cell phone, takes cabs, and meets with Internet luminaries. He claims that this process helps Mashable "get the news." For example? He interviewed Bebo founder Michael Birch days before the company's $850 million sale to AOL. Did his facetime land him the scoop? No. For that matter, Cashmore really hasn't written anything for Mashable in ages. Understandably. Appearing to be a blogger is a full-time job. The full clip:

The face that launched a thousand ship-dates

Owen Thomas — Thu, 01 May 2008 19:00:00 EDT

With wine and women, why isn't Pete Cashmore happier? The Mashable blogger's smile had to be mashed into place by Julie Wohlberg at a party thrown by Netvibes. Suggest your caption in the comments; the best will become the new headline. Yesterday's winner: scalawag, for "On the firing line." (Photo by Andrei Zmievski)

Michael Arrington, Pete Cashmore puff up egos, traffic

Jackson West — Fri, 11 Apr 2008 16:40:00 EDT

At last night's PopSugar-TechCrunch party, I hadn't hoped to become part of the story, but LA Times reporter David Sarno suggested Arrington's 86ing of my date inspired Mashable's Pete Cashmore to invent a story about his own ouster. I don't know whether there's anything to Sarno's theory. But I do know this: Cashmore and Arrington are full of it if they think either of their operations are "top 10 blogs." (Photo by Robert Scoble)

Peter Cashmore too handsome for Michael Arrington to bear

Owen Thomas — Fri, 11 Apr 2008 00:47:28 EDT

Rumor has it that Pete Cashmore, the unfairly handsome Mashable blogger, has also been kicked out of the PopSugar-TechCrunch party. His offense, if any, is still unknown. [Twitter]

The photo Pete Cashmore would pay to delete from the Internet

Melissa Gira Grant — Mon, 07 Apr 2008 16:00:00 EDT

Saturday's Twitterati Drinkup, a self-mocking gathering of the 250, almost saw the ruin of blogger Pete Cashmore, if you believe Pete Cashmore. In an effort to keep the following image out of the hands of "the media," Mr. Mashable offered compensation to photographer Andrew Mager in the form of blogging about him, and when that didn't work, actual money. As he explained to the lady whose tit he's tilting at, Nikol Hasler of the video podcast Midwest Teen Sex Show, "This is the sort of thing Gawker and Valleywag would have a field day with." Sorry, Pete, but we're not sharing this one with Gawker.

Cashmore and Scoble on tabloids and new media

Jordan Golson — Tue, 01 Apr 2008 20:00:00 EDT

Robert Scoble and Mashable's Pete Cashmore sat down to discuss tabloid and traditional journalism in old media and new. Scoble: "Yellow journalism wasn't invented in the last ten years... College students... want to read Perez Hilton, they don't want to read about the war in Iraq... This has been a fight in newsrooms for years." Even better? We find at the end that Cashmore's most read feed in his Google Reader is Valleywag. The crush is mutual!