Maybe Van Veen has been spending too much time with his purported bestie Ben Silverman, the former NBC executive who takes credit for the likes of Who Wants to Be a Millionaire? and Weakest Link. Because we can't imagine Van Veen's media sugar daddy Barry Diller envisioned this sort of thing when he funded Van Veen's studio, Notional, four months ago. It's such a retro format for a "multi platform" studio that's supposed to be inventing the future. Here's some of what's slated:

• "READY, SET, DANCE!: In partnership with a major production entity, "Ready, Set, Dance!" is a first-of-its-kind dance competition series that seamlessly combines the web and television."
• "YOU VS. AMERICA: Currently in development, 'You vs. America' is a ground-breaking game show that innovatively combines the immediacy of the internet with the excitement of a network primetime television game show."
• "CHASE THE MONEY: "Chase the Money" is an epic scale reality game show that combines the pratfalls of a classic prank show with the simplicity of a child's game of 'Tag'."
• "LOVE TAXI: The dating show that takes place entirely in a taxicab. "

Actually, now that we think about it, the dancing one was probably Barry "Twinkle Toes" Diller's idea in the first place.

(Pic: Van Veen, by Zach Klein)

Ad Age reports (via) that Silverman might take over CollegeHumor at the behest of Barry Diller, who bankrolls both CollegeHumor and Silverman's new online venture. Van Veen, meanwhile. is transitioning out of CollegeHumor and into his own Diller-funded media startup, Notional, which sounds a lot like Silverman's Electus (both have something to do with online video production).

We're told Silverman and Van Veen have been working very closely together and talking to each other every day. Perhaps a grander merger is in the works that would combine Electus, Notional and CollegeHumor into one venture. Silverman may have been ousted from old media, but he could still be lord of the new media flies. Especially within a venture that actually celebrates a refusal to mature, an inability to grow emotionally and a proclivity for partying to excess. Those are Ben Silverman's specialties, right there.

(Pics: via Getty, Webbyist)

Diller will play sugar daddy to Notional; the IAC chairman will fold it into his ConnectedVentrues division, alongside CollegeHumor.com. The video content will be similar — cheap to make, zeitgeisty — but on television proper rather than the Web. Read: Potentially more lucrative. Reports PaidContent:

The focus will be unscripted programming, broader than comedy aimed at young males that they have been known for, and will include all genres.

Van Veen will report directy to Diller. The elder mogul has run Paramount, Fox and USA Broadcasting and no doubt relishes the chance to bestow his knowledge on an adoring young acolyte. One imagines Diller might become something of a father to Van Veen. Or perhaps more like a stepfather.

(Pic: Van Veen, by Nick Gray)

Intellectually, that is, as opposed to financially. Most people attending South By Southwest Interactive admit that they're there for the chance to hang out in Austin with the same Internet buddies they hang out with in San Francisco and Brooklyn. Without the parties, what's the point? That's always been the case with South By Southwest. It's just that with the economy prostrate and the social-networking bubble thoroughly popped, there's not even money to skim from the froth.

There's still enough money to pay for tickets to Austin, of course. But in good times and bad, SXSW has always suffered from a lack of purpose. The music and film festival which gave birth to it has real songs and real movies to talk about. The attendees of SXSW Interactive have nothing to look at but each other, and nothing to listen to but their own kind. Surely that explains why it ends up being a group grope of self-congratulation over little at all.

Ah yes, the bubbly parties. Facebook threw a party celebrating the launch of a tool for linking Facebook friends to iPhone apps, completing the circle of two recent technological fads. And Dennis Crowley's Foursquare — which may be based on code he sold to Google, his former employer — facilitated so-called "flash parties" at bars for those who couldn't get on the official party invite lists, or didn't care to wait in line. Kevin Rose, the founder of Digg, launched Wefollow.com, a directory of users for Twitter, to help navigate the mess of messages broadcast on the service.

In other words, the best and brightest of Silicon Valley and Silicon Alley are working on iterations of existing software for the most frivolous of purposes. There's not even a fundamental innovation in this round of tweaks meant to help you waste time more efficiently. (Gawker Media, the publisher of Gawker and Valleywag, threw a party of its own — but at least my colleagues were open about their intentions, which seemed to involve getting a bunch of geeks liquored up.)

It all reminds me of Camp Cyprus — the group of 20 Web cognoscenti, a gaggle of Facebookers and startuppers and wantrepreneurs who flew to a rich kid's dad's vacation home on the Mediterranean last fall and created a video of them cavorting in swimsuits to celebrate their own brilliance to the tune of Journey's "Don't Stop Believin'." It was an incredibly tone-deaf gesture at a time when Wall Street was imploding and people were losing their jobs.

Except the economy hasn't gotten any better. And South By Southwest Interactive has more than 10,000 attendees. So doesn't that make its excesses 500 times worse?

A few people had the sense to avoid this particular trainwreck. Ev Williams, the CEO of Twitter, gave it a pass — even though the tech crowd at SXSW did so much to popularize his status-updating service. That the likes of Rose and Crowley are the stars of this year's South By speaks to how far it has fallen.

I first attended South By Southwest a decade ago, when the dotcom boom had 12 months left to run. Mark Cuban, then the head of Broadcast.com, gave a keynote speech about Internet video; he sold his Web-video startup, Broadcast.com, to Yahoo a month later for $5.7 billion. Under Yahoo's ownership, Broadcast.com went on to not be YouTube.

The difference between then and now: Thanks to the delusions of public-market investors, there was actually money to be made from what Internet insiders admitted were inanities. Now there's no money and no hope of making it. There's just the frivolity left.

Videographer Richard Blakeley quizzed bloggers on the highlights and lowlights of this year's South By Southwest.

Scenes from South By Southwest: (photos by Scott Kidder and James Del)

Tumblr founder David Karp has a new Tumblrette, Stephanie Wei! Update: Okay, we've gotten this whole who's-David-Karp-dating thing straight. Stephanie Wei was recently spotted with Karp at a birthday party for Briana Swanson. A tipster explains:

Karp is most definitely dating Stephanie Wei though, to the annoyance of many. Her friends were calling and emailing me asking if he was gay or not a couple of weeks ago, and now they complain that she's always with him.

Karp's sex life sure is confusing!
Pop17's Sarah Austin shows off her intellectual property.

Former Valleywag editor Nick Douglas puckers up to Laughing Squid's Scott Beale.

Lifehacker editor Adam Pash demonstrates how to open a beer bottle with a piece of paper.

Wine Library TV's Gary Vaynerchuk and "friend," which is caption-writer code for "we don't know who this is" very important person Becca Camp.

Facebook employees pop champagne with sparklers, just in case you missed the point that they were drinking champagne.

CollegeHumor's Ricky Van Veen and Tumblr's David Karp attempt to locate South By Southwest's point.

So we did only what had to be done. As the local outpost of a Valley institution, we took on CollegeHumor's best and beeriest where Facebook would not. We are pleased to announce, readers, that with our dazzling ping-pong ball throwing skills, Valleywag handily defeated CollegeHumor cofounder Ricky Van Veen's minions. (In perhaps related news, some employees of our parent company, Gawker Media, participated in a larger beer-pong tournament against CollegeHumor and emerged much less victorious, but much more drunk.)

"We had a feast and all turned out well," reports CollegeHumor cofounder Ricky Van Veen, who described the buffet as "pizzas, mozz sticks, and wings". Nobody tell Facebook's ex-Google chef Josef Desimone, though, as we have a sneaking opinion the mozzarella wasn't organic and locally sourced from within a 100-mile radius. (Photo by Ricky Van Veen)

Facebook's PR and Legal dept said they can't participate. I guess that's what its like working in corporate America as opposed to a fun Internet company.

Dear Facebook, Looking forward to Thursday. Your winning percentage will be even lower than your click-through rates. Love, CollegeHumor

After a strong resurgence in 2005 and showing strong staying power through 2007, lately most of the people I've seen use it fit into two categories: 1) people over 40 who have finally had the word passed down the cool chain from their younger friends and coworkers. 2) the "douches" originally being described themselves.

• Web 2.0.This marketing term was old when Time magazine made "You" the person of the year in 2006. CNET reporter Caroline McCarthy might have just killed it for good.
• Bubble. We can't be in a recession and a bubble at the same time, people. Pick just one economic theory to overhype, please.
• Influencers. This term is on the tip of every social media marketer's tongue as they look to find that one Facebook user who will spark a forest fire for the clients' brands. Problem is: Uncountable variables set the conditions for a forest fire. The spark is just the most visible. And research shows influencers aren't the real firestarters.
• MicroHoo. Microsoft-Yahoo is what, seven characters longer? This word is only OK if Jerry Yang and Steve Ballmer both become Jeves Bang or Stevey Yallmer. Which I don't think is going to happen. Unless more weed is involved.
• Dead simple. From now on, this phrase should only be used ironically. As in: "IsMikeArringtonADick.com makes it dead simple to find out if Mike Arrington is a dick."

Start with a lame Tumblr theme like mine. Feel socially inadequate.

Go to freethemes.tumblr.com or, as we have here, tumblrthemes.com. Scroll down and click through the archives until you find a winning theme — not one that you like, but that you think will make other people like you.

Click on "Demo/Download" to see what the theme looks like in full screen. Is it wearing skinny jeans, a vintage shirt with a loud print and a snappy fedora? Good. You've found your theme.

On the preview page, look for a link to download the theme as a .txt file. Click on it.

Firefox will open the .txt file. Do not try to understand what you are looking at. Select all of the text and copy it.

Go to your Tumblr dashboard. Do not check to see if anyone has reblogged you. Your theme is lame, so no one has. Instead, click on the "customize" link at the top.

Click on the "theme" tab.

Ignore Tumblr's built-in theme options. No one will follow you if you use one of those, let alone ask you out for organic, locally-produced ice cream. Click on the "use custom HTML" link if you haven't enabled it already.

Highlight all of the code in the box. Select paste from the edit menu.

Click on the "Update Preview" button. But first, put on your thick, black-rim glasses and crank up Jakob Lodwick's Muxtape. Take off your shirt. Get out the camera.

Looks good? Of course it does. Now click "Save changes," Mr. Popular.

Go to your Tumblr and check out your fantastic new theme. You'll be in the Tumblr-meme-propagating inner circle soon enough!

Lucky for them, they're one of CollegeHumor's biggest advertising clients. Though I must admit a high drama court case over "the shocker" would be a funny thing to see.

Most of those people know how to use Tumblr responsibly and only post when they have something worthwhile to say. Others don't. First execution: Julia Allison. 40 posts a day? Are you f—-ing kidding?

Just three easy steps and it's off with their head. Click where the arrow points.


And now they're dead! Yay!

We know you people prefer schadenfreude to jealousy. So while gazing at this photo of three out of four Connected Ventures founders (Ricky Van Veen, Josh Abramson and Jakob Lodwick plus entourage are present; Zach Klein spent the month in India), recall that despite his success Van Veen rents owns a tiny Manhattan apartment and that this trip cost the recently fired Lodwick his relationship with Julia Allison. He went with another woman. Follow the thumbnail to see the full image on Flickr. (Photo by mareen)

Remember kids, some day you too could make it in New York and buy yourself a whole entire 1BR/1BA to yourself. Ricky has a counter in his kitchen; I know, I know.

"I think TV/features and Web shorts are two different animals," Van Veen told me. "Creating a 44-minute episode of Lost and a 2-minute short like Hand Vagina definitely require different skill sets."

In fact, Van Veen says the writers strike is hurting College Humor. Or at least its brand. Viacom's Paramount studio bought the rights to a CollegeHumor film a couple years back and signed on Gene Stupnitsky and Lee Eisenberg, writers from The Office. But, Van Veen said, "The project is on pause because of the strike."

Probably the biggest surprise last night was that despite Facebook's busy day announcing new features to allow users to spam each other, one of the company's Harvard connections still showed at last night's Founders Club party here in New York. Which one? ConnectU founder and litigious claimant to the Facebook throne, Divya Narendra, of course.

What, you were expecting Adidas? I asked Narendra what he really thinks of Zuckerberg, but he wouldn't. Didn't want to piss off his lawyers. Narendra was happy to dish on fellow wannabe Facebook founder Aaron Greenspan, however.

"I have no idea how he got that New York Times article," Narendra told me. "He has nothing to do with any of this."

Bitches just jealous.

New York angel investor Ron Conway also turned up last night. I'd have snapped a photo of him, but for a big fella, the man pulls a mean pirouette at the sight of a camera. And did you really want to see a photo of his backside? Silicon Alley wantrepreneurs are not allowed to answer that.

One thing I didn't know about Adelson: Apparently he lives in Dutchess County, north of New York, and commutes to San Francisco to run Digg. Does this mean we can claim him for Silicon Alley? (Ed.'s note: No.)

CollegeHumor's Zach Klein and Ricky Van Veen also showed, dragging down the whole affair with their ironic style and funny-looking glasses. They only cost $7 dollars on eBay. Father figures Josh Mohrer of BustedTees and Vimeo's Jonathan Marcus mostly managed to keep the boys in line, though dress code violations (sneakers) barred the entire crew from the Rainbow Room afterparty. Nobody said beauty was easy, fellas.

But we'd say Van Veen's problem has more to do with his choice in friends: Jakob Lodwick, Julia Allison, and Reggie Watts. Please. Does Van Veen really think these egobloggers need any inducement to post half-naked photographs and pictures of Lodwick's "retard shoes"? If only Tumblr were to blame. It's safer to want a company to shrivel up and die than to puncture your friends' egos.