http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png http://gawker.com/tag/valleywag/savvian http://gawker.com/tag/valleywag/savvian When word leaked that John Battelle had hired San Francisco investment bank Savvian to "manage investor interest" in Federated Media, his online-ad network, the move raised a question: How interested were investors? $100 million interested, reports Erick Schonfeld at TechCrunch. That's the offer Battelle got, and turned down, from one unnamed investor. Schonfeld also points out this curiosity: At Battelle's last venture, the Industry Standard, the entrepreneur was the one pushing to sell out, not wait for a better offer.

]]> http://gawker.com/index.php?op=postcommentfeed&postId=348751&view=rss&microfeed=true John Battelle's online-ad rep firm, Federated Media, has hired a small investment bank, Savvian LLC, to "manage investor interest," according to a source close to the company. What does that mean? Hopefully Battelle wasn't giving interested investors his customary greeting, shown here. FM sells advertising and performs other services for blogs in specific subject areas. It's especially strong in tech, representing TechCrunch, GigaOm, and VentureBeat, among others. Online ad networks are fashionable among investors right now, so it's possible Federated could be entertaining buyout offers. But Battelle's choice of a banker is curious: Savvian is known for helping companies in dire straits. It's also known for getting smaller media companies sold to larger ones — such as BeliefNet, recently purchased by News Corp. with Savvian's help.

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