http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png http://gawker.com/tag/valleywag/scottswords http://gawker.com/tag/valleywag/scottswords My inbox is full of people asking who Mike Cherico is. The short version: He's a "dudeblogger" who was fired from Glamour magazine for bragging about womanizing. (Wasn't that what he was hired to do?) But what really entertains me is what happened after self-important PR guy Scott Swords spammed every blogger on the planet with an unsolicited press release decrying Cherico's evil ways. One of the recipients: Former Yahoo columnist Penelope Trunk, who cut the barely literate Swords to ribbons. The release, and Trunk's email exchange, after the jump.

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