Difference #1: Instead of going with the stylized T, as on the Prius, the new Insight has a very defined H above the grille. This is a difference of 11 letter positions in the alphabet and a sign that Honda is the true Maverick in this race.

Difference #2: The Toyota Prius is very noticeable from the rear because of its squarer clear taillights housing red LED lights. The engineers from Honda have focused on a more angular look for their clear taillights with red LED lights.

Difference #3: Honda stepped out with some fairly trick split five-spoke wheels that look much hotter than the boring seven-spoke Prius design. We're not sure if these will make it from concept to reality.

Difference #4: The Prius has been faulted for its bland nose and utilitarian look, which Honda has countered with a more Honda CRZ-inspired front; it's more dramatic, modern and captivating in its vanilla quasi-Dave look. The design makes the new Insight look like a more expensive car than the Prius.

Difference #5: Toyota engineers love boxes and Honda deviated wildly from this path by introducing a round fuel access cover. That's change you can not only believe in, but it's change that signals the outside-the-box thinking you've come to expect from Honda.

Difference #6: As opposed to headlights that wrap upwards from a sharply curving grille, the Insight's lights curve outward from a sharply curving grille. It's so different — like apples and pears.

Difference #7: One of the features that differentiates the Prius from other cars on the road, visually, is that little window behind the A-pillar and ahead of the mirrors. The low belt-line of both of these cars necessitates such a move but Honda hides it, using a cheater panel aft of the mirror and a supporting strip behind the mirror. It's a smart design change that'll really help separate it from the crowd.

So there you have it — two totally different vehicles. No matter what your eyes tell you.

The Ooma Hub looks slicker than the PhoneGnome Box, which retails for $99. And of course, PhoneGnome doesn't have a Hollywood star hawking its device, while Ooma does in the form of "creative director" (read: overpaid spokesman) Ashton Kutcher. Despite the surface difference, Ooma's feature list — 911 calls through regular phone lines, free calls to "members" — is so similar to PhoneGnome's that we can't help wondering if Ooma founder Andrew Frame, desperate to launch his long-delayed startup, didn't just crib Ooma's product plan from PhoneGnome. And jack up the price fourfold. Because everything costs more in Hollywood, of course.

Alex Albrecht, Diggnation: Jason Bateman, Arrested Development

John C. Dvorak, Cranky Geeks: Rush Limbaugh

Chad Hurley, YouTube: Tobey Maguire

Leo Laporte, This Week in Tech: Anthony Hopkins

Merlin Mann, 43 Folders: Brandon Routh, Superman

Robert Scoble, Podtech: Philip Seymour Hoffman, Capote

Marissa Mayer, Google: Sarah Paulson, Studio 60

Bill Gates: Rick Moranis

Rupert Murdoch, News Corp: Philip Baker Hall, Magnolia

Kevin Rose: Demetri Martin, Daily Show

Photos: With a few exceptions, geeks by Scott Beale; stars by Associated Press

One will suck the life fluid from your body. We're not telling which.