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The Comical Facebook Land Rush You Should Ignore

Ryan Tate — Thu, 11 Jun 2009 12:27:47 EDT

Sad Web nerds plan to stay in front of their computers late Friday night to obtain short, easy-to-remember Facebook addresses ("facebook.com/sadwebnerd"). It's the start of a geeky land grab! But true geeks know why this is stupid.

"You can also register a real domain name that you can own, instead of just having another URL on Facebook," Six Apart blogging evangelist Anil Dash reminds everyone in a satirical rundown of how the Facebook frenzy will unfold.

Twitter hysteria will, of course, make an appearance:

June 13, 12:45am: TechCrunch discovers that one of its writers can't get his preferred spelling for his name, and notices that registrations in the system are running a bit slow. A Twitter search reveals four other people discussing the same problems, and one person that can't get to the feature at all. The phrase "The Facebook Username debacle" is first used, and becomes the preferred sobriquet for the feature forevermore. 70% of commenters mention that "Facebook Username" can be abbreviated "FU", and each thinks he is the first to think of it.

June 13, 1:00am: #FUFacebook becomes a Trending Topic on Twitter. People who are presently whining about how expensive it is to buy a new iPhone because they bought a new iPhone last year will have the chance to see how obnoxious and overprivileged they look, but will not take the opportunity.

June 13, 9:00am: The first mainstream coverage of the feature happens in the New York Times, which includes a one-line mention of the launch in a lengthy feature about Twitter's Verified Accounts. The story includes a colorful illustration of Kanye West, but omits any mention that you can also register a real domain name that you can own, instead of just having another URL on Facebook.

Funny — and, probably, predictive.

(Image via)

The Russian Bear Slashes a Social Network

Owen Thomas — Tue, 06 Jan 2009 02:24:02 EST

The bubble in social networking has burst, decisively. LiveJournal, the San Francisco-based arm of Sup, a Russian Internet startup, has cut 12 of 28 U.S. employees — and offered them no severance, we're told.

The quirky site, part blog and part social network, is best known for its users' weird obsessions — like the troublesome clique of Harry Potter erotica writers, whose outré tastes ran afoul of LiveJournal's efforts to comply with U.S. child-pornography laws. (Oddly, the site also gained a following in Russia, which led to its acquisition by Sup.) All that adds up to an environment even more distasteful to advertisers than the typical social site.

The company's product managers and engineers were laid off, leaving only a handful of finance and operations workers — which speaks to a website to be left on life support. Matt Berardo, a Yahoo executive hired on last summer, has also left.

The company's Moscow-based management has told employees it blames the "global economic downturn" — the kind of pat excuse every boss is giving for layoffs, even when mismanagement or a bad business plan is really to blame. The brutal, abrupt cuts suggest something different: That Sup founder Andrew Paulson (above), who paid an estimated $30 million for LiveJournal a little over a year ago, has realized his expensive mistake in buying at the top of the bubble. Someone familiar with the company tells us Paulson lost the CEO job last summer to Annelies van den Belt, a former News Corp. executive, and was given the meaningless title of chairman; he's essentially out of the company now.

Executives at Six Apart, the blog-software company which sold LiveJournal to Sup, are happily counting the money in its bank. And they should consider themselves lucky that Vox, the LiveJournal knockoff it started, hasn't been more popular. At this point, having a larger social network in the portfolio would be a drag on the company's value.

LiveJournal, founded by engineer Brad Fitzpatrick in 1999, predated most blogging services and social networks, and anticipated many of their features. (Some of Fitzpatrick's software is vital to the operation of Facebook and other large sites today.) But Fitzpatrick never figured out how to turn it into a business. Instead, he sold it to Six Apart, which didn't have much more luck.

The weakest in the herd are always the first to fall. Facebook and MySpace, so far, have resisted layoffs. A host of also-ran social networks — Hi5, MyYearbook, and other obscurities — could be next. It's only a matter of time before investors reach the same apparent conclusion as Paulson: that there's a lot of fuss in running a social network, but not that much money.

Temptress of Silicon Valley shuts down useless site

Owen Thomas — Mon, 01 Dec 2008 17:00:00 EST

Earlier this year, Leah Culver appeared on the cover of a tech magazine blowing an enormous pink bubble. But the shrill-voiced San Francisco programmer no longer desires fame — even the modest sort afforded Silicon Valley's microcelebrities. The turnabout seems odd, considering how aggressively she once courted notoriety.

Culver is shutting down Pownce, a Twitter knockoff which served as her vehicle for entrepreneurial achievement. Pownce's origins are notable in the way they show that connections rule the funding of startups in Silicon Valley, an industry whose capitalists relentlessly brag about their devotion to meritocracy.

Pownce allowed users to send each other short messages and, most importantly, share files; bootlegging MP3s was a popular if unacknowledged use. But it was more notable for its main backer: Kevin Rose, the languid-eyed founder of social-news site Digg, funded Pownce at a time when one of his employees, Daniel Burka, was dating Culver.

Rose's Web fame lent Pownce Internet-insider buzz; Burka applied his design skills to the site. (Both men moonlighted on the project while working at Digg.) Culver broke up with Burka before the site launched, taking up with Brad Fitzpatrick, the founder of LiveJournal, an online diary site which had been purchased by blog-software maker Six Apart.

That relationship didn't last, either. But it brought Culver attention in the right circles. Six Apart is now purchasing Pownce's technology and hiring Culver. This kind of deal, known as an asset acquisition, is typically the least lucrative kind of startup sale, suggesting Culver, Rose, and others involved in Pownce didn't make much money. But at least she got a job where she can prove herself as a programmer, or not, out of the spotlight.

If she's sincere about avoiding fame, Culver will have to reform more than her work life. Granted, San Francisco's pool of straight men is on the small side. But besides Burka and Fitzpatrick, Culver also dated Cal Henderson, an engineering director at Flickr; MG Siegler, a writer at tech blog VentureBeat; and Nick Douglas, a former editor at Valleywag and Gawker. If she doesn't want to be famous, Culver might want to take a look at her relentless technosexuality, which more than hints at the acquisition of influence rather than intimacy as its goal.

Is it sexist to point this out? Perhaps, but not nearly as sexist as touting technical skills while sleeping your way to the top.

Six Apart founders return from Disneyland, mouse ears held high

Owen Thomas — Mon, 17 Nov 2008 23:00:00 EST

All right, all right: Perhaps it was a tad bit mean-spirited to begrudge young parents their first vacation to Disneyland with a child. Six Apart president Mena Trott, who spent the weekend in the happiest place on earth with husband and CTO Ben Trott, is hilariously unapologetic about taking a vacation right after laying off 16 staff members at the blog-software company they cofounded. Beating Valleywag to the punch, she's written the worst captions she could invent on pictures of her highly adorable daughter and way hot husband at the theme park. Not that this will be any comfort to the people she laid off, who will only remember how Trott followed up the cuts by announcing that she was going to Disneyland in the manner of an NFL player who just spiked a football in the end zone.

Blog vendor offers to insult every pro journalist on Earth

Paul Boutin — Mon, 17 Nov 2008 16:35:38 EST

Have you spent years building your reputation as a reporter? Are you a bit anxious, because you read a rant by Jeff Jarvis that says you're now unemployable for life? Never fear. Smug-faced Six Apart CEO Chris Alden is here to save you with The TypePad Journalist Bailout Program. How it works: You send Six Apart a link to "your last piece for a newspaper, magazine or broadcast journalism venue." Six Apart gives you a free TypePad blog. You get to keep a few pennies of the couple of bucks per month Six Apart will make from ads they'll run on your blog. Most important, the inept, self-aggrandizing management team at Six Apart gets to brag about all the storied journalists they've now got blogging for them. Thanks for the offer, Chris. But I'd rather saw my own head off.

Layoffs? They're going to Disneyland!

Owen Thomas — Sat, 15 Nov 2008 04:00:00 EST

Six Apart, the San Francisco blog-software company which helped spark the blogging boom, just laid off 16 of its 200 employees. And its top executives took a 15 percent paycut. Such noble sacrifice! Except that those cutbacks have not crimped the holiday plans of cofounders Ben and Mena Trott. She surprised her husband with an irony-free trip to Disneyland. That they can so blithely afford the trip reminds me of persistent rumors that the couple cashed out some of their shares in the privately held company when it took an earlier round of venture capital. (Photo by Jackson West)

For layoff pain, you really can't beat nitrous oxide

Paul Boutin — Wed, 12 Nov 2008 11:59:43 EST

A tipster swears he saw a Six Apart employee "at a bar in the Lower Haight today inhaling massive amounts of Nitrous Oxide in the corner and passing it around, no joke. I wonder if he was laid off." Do you know what that stuff costs? It's far more likely that Mr. Whip-It still has a job, and can't show up drunk today.

Six Apart lays off 16-plus employees

Owen Thomas — Tue, 11 Nov 2008 18:00:00 EST

Chris Alden, CEO of blog-software maker Six Apart, understands his business so well that he posted his own internal memo before any pesky gossip bloggers could extract it from his loquacious employees. He's also sensible enough to admit that there's more to blame for the layoffs than the economy — like the integration of recent acquisitions. He also snuck in a well-disguised hint that the company is cash-flow positive. Well played, Chris! The company is laying off 8 percent of its 200-plus workforce, and shifting more resources into its services business. Cofounder Ben Trott is taking a bigger role running Six Apart's blog-hosting business. Alden and other top managers are taking a 15 percent paycut. The only disappointment: That the company didn't kill off Vox, its interminably boring free personal blogging service.

Six Apart exec on LiveJournal founder: "Waaaaay down the path to madness"

Owen Thomas — Tue, 21 Oct 2008 13:00:00 EDT

Brad Fitzpatrick has a Googlephone, and you don't. And what's he doing with his amazing Android-powered toy? Using Google's mobile operating system, Fitzpatrick is coding an automatic garage-door opener, which senses the presence of his phone using Wi-Fi. He can do this because he's already hooked his garage door up to a Web server. Writes Six Apart executive Michael Sippey on this momentous occasion:

If you've already hooked up a Web server to your garage door opener you're waaaaay down the path to madness, so you know, why the hell not build a mobile app to control it?

Sippey should be aware of just how far down the path to madness Fitzpatrick is; the two worked together until last year, when Fitzpatrick left to join Google and Six Apart sold LiveJournal to the Russians.

Six Apart's intern blame game takes the "man" out of "manager"

Alaska Miller — Tue, 16 Sep 2008 11:00:00 EDT

Interesting things end up in our inbox, but none as cavalier as the nonapology that Andy Wibbels, a Six Apart product manager, sent us. He acknowledges that he unintentionally spammed a number of blogs with a mass email promoting the company's new blog directory, but flips off criticism of the mail's impersonal tone on "one of our interns [who] was obviously mismedicated." I must be doing this intern thing wrong, because my boss has yet to offer me any drugs, let alone accuse me of being on them. Andy, here's a Management 101 tip: Be a mensch and own up to your mistakes. A good leader doesn't let shit roll downhill. Full email:

South Park power outage frees workers from Web 2.0

Paul Boutin — Thu, 21 Aug 2008 15:20:00 EDT

The power is out in South Park, San Francisco's startup epicenter. Wired and Yahoo Brickhouse — in the same building — are affected. Caffe Centro is down. Jack Falstaff isn't answering the phone. Six Apart, a block away on Fourth Street, is up. Workers are roaming the neighborhood. Got any more data points? Send 'em in to tips@valleywag.com.

Blog about Six Apart's blog software unblogged

Owen Thomas — Tue, 12 Aug 2008 13:40:00 EDT

How absurd: Six Apart, the blog-software maker which has helped so many bloggers overturn the staid, outdated conventions of journalism and PR, has tried to use an embargo to quash news of a software upgrade until 9 p.m. tonight. Mashable published the news earlier this morning, and then yanked its story. The software in question, Movable Type Pro, is an anodyne improvement, turning MT's existing commenter features into a social network. Why this news ought to be released in a coordinated fashion is beyond me; for that matter, why it's interesting is also beyond me, since Six Apart has been trying to get into the social-network business since its ill-fated purchase of LiveJournal in 2005. News.com, admirably, has kept its post online. Here's Mashable's now-unpublished report by writer Kristen Nicole:

A couple of months ago Six Apart launched a new initiative that provided custom ad options aimed to offer more engaging ways for brands to interact with content producers and consumers, thanks in part to its acquisition of Apperceptive. Things seemed to have worked well for Six Apart as a result, and the next step for the blogging software creator is a new self-service option for site publishers to add social networking capabilities to their online publications with the upgraded Movable Type Pro (MT Pro).

This combines Movable Type’s blogging platform with social networking features, which is something that many traditional and new media sites have begun to do in the past couple of years for branding purposes and additional engagement with consumers. Many traditional media companies have found this to be a challenging task given the existing crossover audience and lack of integration with publishers’ content for consumers’ purposes.

Now that companies have begun to find more productive ways of interacting with their customers online, Six Apart is capitalizing on this growing necessity with additional social networking tools that can be integrated with the Movable Type blogging platform. This will include things like social media content aggregation capabilities for users, more ways for users to share and contribute items, forums, groups, and more.

I asked Chris Alden, CEO of Six Apart, and a few of his team members how brands are hoping to use any of this user-generated content that’s coming through these newly enhanced blogs and online publications, and he mentioned that things like forums and content aggregation are quite popular, though there may not be a direct way in which brands will be using the content per say. Being part of the conversation, however, is priceless. “Even if it’s sharing content that they find interesting across the Web is contributing content,” said Alden, “aggregating is important for these larger companies. It’s not theoretical anymore. It’s real.”

Along with the new MT Pro launch, Six Apart is also releasing Movable Type 4.2, which is the most recent version of its platform. It comes with a handful of new and improved features, including enhanced performance, simplified default templates for easy “quick start” blogs, and open source TypePad Anti-spam built in.

Journalists do it for the lulz

Owen Thomas — Mon, 04 Aug 2008 18:00:00 EDT

The trolls will always be with us, because the Internet is full of insane sociopaths. Charming sociopaths, clever sociopaths, perhaps even magazine-profile-worthy sociopaths — but sociopaths all the same. Wired profiled a videogame-heavy set of Internet trolls in January. The New York Times Magazine hunted and nabbed bigger game this weekend — Jason Fortuny and the troll known as "Weev," who was photographed for the story (above). This photo in particular may draw fascinated stares.

At one point, Weev says that he's the hacker known as Memphis Two. "Weev says he has access to hundreds of thousands of Social Security numbers," Matt Schwartz writes in the Times piece. "About a month later, he sent me mine." Now Schwartz knows how Six Apart cofounders Ben and Mena Trott feel.

Their Social Security numbers, as well as those of other Six Apart executives and investors, were leaked on the Internet last year. At the time, a tipster told us he believed that Memphis Two, working in conjunction with a Six Apart employee, was responsible. While working on an unrelated story, I received a call from someone who identified themselves as Weev; the caller ID indicated the call came from Technorati, a startup located one block from Six Apart's headquarters. How can such a small world contain such a large hate?

(Photo by Robbie Cooper/New York Times)

Mena Trott's future millions to fund daughter's therapy sessions

Owen Thomas — Thu, 31 Jul 2008 14:40:00 EDT

In June, Six Apart's Mena Trott told a CBS reporter, on camera, that she thought her baby was ugly. "Babies that age are kind of meh," she said. "I mean, Penelope has always been cute in our eyes, but looking back at pictures we think 'this is cute?' Not throw-up ugly, but definitely not as cute as now." Her comments did not air, but she inexplicably posted them on her blog, where Penelope — who is actually very cute, as the above still shows — will surely read them years from now. Her husband Ben, who cofounded the blog-software maker, made it on TV with an appropriately fatherly statement: "We just actually feel that she is that cute." Ben, who's pretty cute himself, has always been the shyer one in the Trott family. But we're starting to think he might have the makings of a better spokesperson than the loose-lipped Mena. Ben's TV appearance:

Social network's advisory-board election sparks talk of death threats

Jackson West — Thu, 29 May 2008 16:40:00 EDT

An election to put a LiveJournal user on the company's advisory board ends today at 9 p.m. Pacific, and it looks like a user who goes by the handle legomymalfoy will walk away with the win. But in just a week since polls opened, the election has been mired by accusations of ballot stuffing, conflicts of interest, and multiple death threats.

Six Apart, the previous owner of LiveJournal before selling it to Russian Internet startup Sup, looks wiser by the day for abdicating the company's iron-fisted rule over what sounds to a non-LiveJournal user like the democratic turmoil in some post-Soviet Central Asian country. Except with more homoerotic Harry Potter fan fiction.

Founder Brad Fitzpatrick, who returned to the advisory board in December after leaving the company in the wake of another user-generated fracas last year, has to be regretting the decision. Not to leave the company, that is, but to agree to rejoin it on the advisory board, which was recently proved toothless by a ham-handed change to LiveJournal's account types. (Users, unbelievably, complained about the elimination of an option for completely advertising-free, unpaid accounts; only in the bizarro financial world of LiveJournal users does this option make economic sense.)

While the affair amounts to bad publicity for LiveJournal — even the developer who wrote the poll code managing the election has called into question voting practices — it's got to be great for pageviews.

Which makes us wonder: Why just let one LiveJournal user onto the advisory board? Sup execs should just turn the asylum over to the inmates, sign an ad-network contract, and step away. Far, far away. Moscow has never been so conveniently distant.

Rank tech's 10 best workspaces

Nicholas Carlson — Tue, 13 May 2008 10:00:00 EDT

After reviewing our post "Tech's top 10 workspaces" commenter Dweezil complained that our choices were full of "to much modernism bullshit." Commenter Web2PointOhShit tore at everybody:

Six Apart's offices seem pretty ordinary to me. Their meeting space is *tiny*. Googleplex's niceties are all about enticing their workers to stay at work longer — yeah, that's real HAWT!. Valleywag offices look like a dump to me.

So, OK, not everybody goes for our taste in brick, exposed ceilings and Googley amenities. Let's find out who's in the minority. Below, vote for your favorites and help us rank tech's 10 best workspaces.

Click on each company name for its full galleries.

Who's going to TechTalk Menorca, the Balearic boondoggle?

Owen Thomas — Fri, 09 May 2008 18:20:00 EDT

Martin Varsavsky, the founder of Wi-Fi startup Fon, has concocted another excuse for Web 2.0's jet set to rack up frequent-flier miles and buy carbon offsets: It's called Menorca TechTalk, held on Varsavsky's ranch on the Mediterranean island this weekend. The website is password-protected, but Valleywag got a list of who's going. It's a curious mix of professional conference attendees, like Rapleaf's Auren Hoffman, Loïc Le Meur of Seesmic, TechCrunch's Michael Arrington, and David Sifry of Technorati, mixed in with a few people who have day jobs. There are even Googlers on the list — and when have you known those lot to leave the protective bubble of Mountain View? Oddly, Jimmy Wales did not seem to make the cut, though his New York patroness, Louise Blouin MacBain, is listed. In the comments, sort the TechTalkers into your preferred categories.

Alan Levy (BlogTalkRadio)
Alec Oxenford (OLX, DineroMail)
Alejandro Estrada (DineroMail)
Alexis Bonte (Erepublik.com)
Andrew McLaughlin (Google)
Anil de Mello (Mobuzz)
Arturo J. Paniagua (Hipertextual)
Auren Hoffman (Rapleaf)
Axel Schmiegelow (Sevenload, Denkwerk Group)
Benjamí Villoslada (Menèame)
Brent Hoberman (Mydeco)
Carlos Martìn (IG Expansiòn)
Cedric Maloux
Christophe F. Maire (Nokia gate5, investor)
Claudia Gisiger-Gonzalez (UNHCR)
Dan Dubno (Blowing Things Up)
David Sifry (Technorati)
Demian M. Bellumio (Cyloop)
Eduardo Arcos (Hipertextual)
Efe Cakarel (The Auteurs)
Ehssan Dariani (studiVZ)
Esteban Sosnik
Esther Dyson (EDventure)
Felix Petersen (Plazes)
Hans Peter Brøndmo (Plum)
Ibrahim Evsan (Sevenload)
Ivan Communod (Vpod.tv)
Jacob Hsu (Symbio)
James Gutierrez (Progress Financial)
Jennifer L. Schenker (BusinessWeek)
John Markoff (The New York Times)
Joichi Ito (Creative Commons, Six Apart Japan, investor)
Jon Berrojalbiz (Trading Motion)
Jonas Birgersson (Labs2)
Jörg Rohleder (Vanity Fair)
José María Figueres (Grupo Felipe IV)
Jose Marin (IG Expansion)
Julio Alonso (Weblogs SL)
Lars Hinrichs (XING)
Loïc Le Meur (Seesmic)
Louise T Blouin MacBain (Louise Blouin Media)
Lukasz Gadowski (Spreadshirt.com, investor)
Lukasz Wejchert (Onet.pl)
Marc Samwer (European Founders Fund)
Marcelo Claure (Brightstar Corp.)
Marko Ahtisaari (Blyk, Dopplr, FON)
Mathias Entenmann (Betfair)
Matt Biddulph (Dopplr)
Megan Smith (Google)
Michael Arrington (Techcrunch)
Michael Jackson (Mangrove Capital Partners)
Michael Wolf (Farallon Point)
Nikesh Arora (Google)
Ola Ahlvarsson (Result, FON)
Om Malik (Giga Omni Media)
R.J. Friedlander (Grupo Planeta)
Ricardo Galli (Menéame)
Rodrigo Sepúlveda Schulz (Vpod.tv)
Rupert Schäfer (DLD, Hubert Burda Media)
Scott Rafer (Lookery, Mashery, Winksite)
Tariq Krim (Netvibes)
Thomas Crampton (Next Media)

F is for Fitzpatrick, and "hookers and blow"

Owen Thomas — Fri, 09 May 2008 16:00:00 EDT

LiveJournal founder Brad Fitzpatrick is a prankster, as evidenced by his Halloween costume last year, when the new Googler dressed up as Facebook to mock his coworkers' fears of the social network. I'm told that in Once You're Lucky, Twice You're Good, Sarah Lacy's new book about Web 2.0, there's an anecdote about Fitzpatrick submitting an expense report — successfully! — for "hookers and blow" when he worked at blog software startup Six Apart. That was likely a reference to the early days of LiveJournal, when users made ridiculous accusations that Fitzpatrick was spending money meant for servers and bandwidth on "hookers and blow." We'd love to hear more, but alas, Fitzpatrick only got 8 out of 294 pages, according to the book's index. Here's the page for "D" through "F":

Previously:

Tech's top 10 workspaces

Nicholas Carlson — Tue, 06 May 2008 21:00:00 EDT

What makes for an appealing workspace? The envelopes they leave in your mailbox every two weeks. But after that, it comes down to design and amenities. Also, we like windows and brick. Lots and lots of brick. After spending some time on Office Snapshots, we present the ten best-looking offices in tech, below.

Six Apart

Nicholas Carlson — Tue, 06 May 2008 20:55:00 EDT

With high ceilings, lots of brick and a bicycle garage, Six Apart's offices never remind engineers that they're contributing to global warming by helping General Motors sell cars. (Photos by Stephen)