<![CDATA[Gawker: valleywag, social media marketing]]> http://tags.gawker.com/assets/base/img/thumbs140x140/gawker.com.png <![CDATA[Gawker: valleywag, social media marketing]]> http://gawker.com/tag/valleywag/socialmediamarketing http://gawker.com/tag/valleywag/socialmediamarketing <![CDATA[Meet Carl Williams, social-media marketing champ (and inmate)]]> In late May, Facebook will launch a Contest/Sweepstakes application to allow marketers to cajole Facebook users into becoming "fans" of their clients. Australia's Carl Williams needed no such fakery to build his Facebook fanbase — just a 35-year prison sentence for three murders and drug trafficking. Williams can claim 974 Facebook friends, according to the Sydney Morning Herald. A Facebook group which implores members to "please sign this petition to secure the release of our favourite Melbourne gangster Carl Williams" has 423 members, with 74 having joined this morning.

]]> http://gawker.com/index.php?op=postcommentfeed&postId=390313&view=rss&microfeed=true <![CDATA[How to get traffic with StumbleUpon]]> StumbleUpon-logo.jpgThe traffic boost from Digg-front-page glory only lasts a few hours. Getting an article picked up by eBay's StumbleUpon, however, can drive sweet, sweet traffic for weeks and months. So search-engine optimization expert Dharmesh Shah and social media marketer Lyndon Antcliff's "28 Tips to Make You a StumbleUpon Superstar" would be worth reading, if it weren't 1,400 words long. Here's a version you can read in less time than it takes for fanatical Digg users to bury your story.

  • (1-7) Your Avatar: have one. Use high contrast colours. Use a photo designed to be an avatar. Don't offend unnecessarily. Pay a graphic designer.
  • (8-14) Stumbleupon allows only 200 friends. Make sure each friends you back. Make sure they are active stumblers. Say get lost to your pal sending you spam. People know what you stumble and you will be judged. Some stumblers are more powerful than others, get them to friend you, submit your stuff.
  • (15-21)There is a specific culture on SU. Looking at those who stumble the hot stuff in your sector. Create similar content. People stumble ideas. Attract people into conversation. Stumble other people's stuff at least 5 times more than your own. Popurls.com can do a lot of the work for you. If it's hot on Digg it could be hot on SU.
  • (22-28)Be polite. Accept criticism. Do not submit front pages of e-commerce sites. See it as a mini blog.
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